A Strategic Approach to Using Social Media for Sales & Marketing [Slides]
I gave the following presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone, not just rental housing professionals, should consider prior to, and when using, social media. It was my first opportunity to present solo (eeeep!) and to mingle with single-housing property owners and managers.
The point I wanted to drive home with the audience was that before undertaking a journey into the social media universe, you need to create the center of YOUR universe. Professionals have a physical premise–whether it’s a home office, a regular office suite, or the trunk of your car–but in this day and age you have to create and manage your digital premises.
And the center of that digital universe is your company or apartment property website. There is no better place on the Internet to credibly talk about your properties or company —no Internet listing service, social media site, or blog—than your website. It’s your 24/7 store.
If the audience only came away with one point from today, it was the importance of their website.
While the presentation catered towards the beginner, there are potentially pointers and tactics for social media veterans that could improve your current social media strategy.
Let me know your thoughts in the comments below.
Content Sources:
- Social Media Tactical Plan by Marketo (Great resource. One that I’m currently absorbing.)
- Dell Social Media Infographic
- Prandi Property Management
13 Comments
Jonathan Sexton (@JonathanSexton) (@JonathanSexton)
A Strategic Approach to Using Social Media for Sales & Marketing [Slides] http://t.co/U6eEMiRc
Kurt Lohmann (@kurtlohmann) (@kurtlohmann) (@kurtlohmann)
A Strategic Approach to Using Social Media for Sales & Marketing [Slides]: In this presentation to the Greater D… http://t.co/uZo26neU
Russell Burns
Great presentation today! It was apparent from the questions asked after your presentation that you sparked something in the minds of the audience.
Michael Cunningham
Thanks Russell. I do hope the information is beneficial.
Dirk Wakeham (@RealPageDirk) (@RealPageDirk) (@RealPageDirk) (@RealPageDirk) (@RealPageDirk)
PMI: A Strategic Approach to Using Social Media for Sales & Marketing [Slides] http://t.co/VNeTi3ti
Michael Cunningham (@RealPageMichael) (@RealPageMichael) (@RealPageMichael)
I gave a presentation about social media to the Dallas chapter of NARPM yesterday. Here are the slides. http://t.co/08mxLJKA #multifamily
Michael Cunningham (@RealPageMichael) (@RealPageMichael) (@RealPageMichael)
My presentation about social media to the Dallas chapter of NARPM yesterday. Here are the slides. http://t.co/wQ0FQUKd #multifamily
Daniel Fisher (@tpx39)
Terrific post and session: A Strategic Approach to Using Social Media for Sales & Marketing [Slides] http://t.co/lqyNAinV
Property Marketing (@PropertyMarketG) (@PropertyMarketG)
Property Managers | A Strategic Approach to Using Social Media for Sales & Marketing http://t.co/eRy6vdfy: Pro… http://t.co/b4sGzXWz
Kaustubh Thakur (@DissonanceDude) (@DissonanceDude) (@DissonanceDude)
Great presentation – A Strategic Approach to Using Social Media for Sales & Marketing [Slides] http://t.co/tOXHb0XC #multifamily
8/20 Weekly Property Management News Roundup | Property Management Executive
[...] I gave the following presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone, not just rental housing professionals, should consider prior to, and when using, social media. It was my first opportunity to present solo (eeeep!) and to mingle with single-housing property owners and managers…Read More [...]
Property Marketing (@PropertyMarketG) (@PropertyMarketG)
Using #SocialMedia for #RealEstate #Property Sales & Marketing [Slides] http://t.co/5teFzsw0 via @RealPageMicha… http://t.co/FnCdd5lA
Creative Ways to Thank Your Residents | Property Management Insider
[...] bit old school, but when was the last time you received and hand-written note? I received one after presenting at the Greater Dallas NARPM Chapter earlier this year and I loved it so much it’s hanging on my wall. Trust me when I say the [...]