Apartment Amenities: Understanding What Gen Y Wants
A panel of Generation Y multifamily professionals render their verdicts on development trends and amenities that are typically targeted at them and whether they are truly essential or overrated.
Apartment Marketing: Apartment Market Research
Multifamily Reports For Apartment Marketing and Current Apartment Marketing Apartment Data
#AIMConf: The Top 10 Tweets of AIM 2013
This year’s AIM Conference drew quite the crowd, and brought with it a social media buzz unsurpassed in previous years. We’ve been following the #AIMConf hashtag on Twitter to keep in touch with all the speakers and sessions. Here are some of our favorite tweets.
The Top 3 Apartment Lead Sources Used by Renters
Apartment marketing managers pretty much know that if you don’t know where your leads are coming from, you won’t know where to allocate your marketing dollars. According to a recent survey by SatisFacts Research, here are the top three lead sources renters use to find apartments.
Top 3 Trends Apartment Marketers Should Not Ignore
There are hundreds of emerging trends to keep up with in marketing right now. We’ve identified three that apartment marketers should not ignore.
4 Easy Tips for Integrating Twitter’s Vine Videos into Your Apartment Marketing Plan
If social media is integrated into your apartment marketing plan, then adding Twitter’s Vine videos into the mix might be right for your apartment community. Here are four tips for getting started using Vine.
Landscape Lighting Helps Apartment Marketing Burn into the Night
Whether or not a potential renter is looking for a new place, a well-lit apartment community leaves a powerful impression that can separate one property from the next.
What Apartment Marketing Professionals Need to Know About Facebook News Feed Changes
Yesterday, Facebook announced a major redesign of the News Feed. On the surface, the changes are a win-win for users, but they could end up as a mixed bag for marketers. Here are a few things apartment marketing professionals need to know about the changes.
3 Simple Strategies for Social Media Word-of-Mouth Marketing
Word-of-mouth marketing conversations among friends are becoming the most influential way for getting a brand’s message across, with social media playing a large role in spreading those conversations. Here are three ways to use social media to generate more leads and turn prospects into residents.
How Facebook’s New Graph Search Will Change The Way Residents Find Apartments
Did Facebook’s Graph Search create a new way to search for apartments? Here are five steps to make sure your apartment community Facebook pages are ready.
Three Internet Trends that Could Shift Your 2013 Apartment Marketing Plans
After looking at the updated 2012 Internet Trends report by Kleiner Perkins’ Mary Meeker, I believe there are three Internet trends in 2013 that could have a major impact on your current apartment marketing plans as well as the multifamily industry as a whole.
Business Blogging: The Gift That Keeps On Giving
When done correctly, blogging can be a gift to your residents and your business that keeps on giving. But before jumping into blogging, here are a few things to consider.
Stop Sabotaging Great First Impressions by Your Leasing Associates
Have you ever had an apartment tour where things started off great and then went downhill really fast? From the onset, things are looking good and the first impression is stellar. Then everything changes when the prospect leaves the leasing center. Maybe you’re sabotaging those first impressions. Here’s how to stop.
A Simple Website Audit Every Apartment Management Company Should Do
In the property management industry, your online presence becomes more important with each passing day. While an in depth website audit can cost you thousands, here are five free steps that will help maximize your content, customer experience, and monthly leases.
Give Your Apartment Website a Human Touch with a 24/7 Contact Center
An apartment property’s website plays a critical role in creating new leads with little to no human intervention. However, potential renters often crave a more human touch and if they are unable to connect to somebody with a pulse in a reasonable amount of time, they may become lost leads fast, rendering your fantastic website somewhat moot.