5 Ways to Target Millennial Renters

Appealing to Millennial Renters

Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually.

Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways to make your property more appealing to Generation Y. Here is a shareable infographic on ways you could market your community to Millennials:

5 Ways to Target Millennial Renters - Property Management Insider

This article originally appeared as Rent or Reject? 5 Must-Haves Millennials Demand from an Apartment Community.

Creating an environment showcasing the unique benefits of living at your property could set you apart from others. What are some of the ways you attract renters to your community?

(Image Source): Shutterstock


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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