How to Get the Renter Love you Deserve [eBook]

The old adage that first impressions matter is never truer when it comes to renter engagement in multifamily housing. It used to be that a spiffy, tour-ready property and apartment and a knowledgeable and gracious leasing agent was the recipe for selling leases. Today, it’s a different ball game. In this information-crazed world, renters already[]

Five Key Areas to Cut Costs in Affordable Housing [eBook]

Only 35 Affordable and available rental homes exist for every 100 extremely low income (ELI) renter households in the United States, according to the National Low Income Housing Coalition. Affordable property owners and managers are tasked with meeting demand through limited resources, and they must exercise cost control to ensure operations are most efficient. “As public funding[]

Hitting a Home Run with Value-Add Construction

Call it the longest seventh inning in the apartment cycle that has been seen over the last two decades. Five years ago was perhaps the pinnacle of value-add construction, and the market still holds opportunities for multifamily developers and owners to capitalize on apartment upgrades. They’re just a little more difficult to find, which means[]

Why Employee Learning Management is for Companies of All Sizes

It’s an odd fact that small to mid-sized property management companies are less likely to use a formal learning management system (LMS) than are larger companies. Just as with larger businesses, employees are their most expensive and valuable asset, and arming them with both industry knowledge and job-specific training is critical to having them achieve[]

What’s Ahead for the U.S. Apartment Market?

The recent decline in home sales coupled with stronger apartment rent performance is creating some interesting dynamics in multifamily housing this year. A blazing hot home seller market cooled at the end of 2018 while apartment rent growth re-ignited coast to coast. Sales of existing U.S. homes ended a two-month swing of increases by taking[]

Simplifying Multi-Channel Marketing to Reach an Evolving Student Housing Market

For the arrival of each generation, student housing operators need to extend the welcome mat long before the key goes in the lock. In recent years, generational preferences made a big leap with Millennials and they continue to evolve with next group leasing student housing. The evolution is affecting the way operators produce and capture[]

How Much Data is Too Much? Finding Meaningful Multifamily Metrics

The question of “what’s the rent?” in multifamily has gotten more complex over the years. Establishing rent on distinctly different apartments is one thing and finding the sweet spot on comparative units is another. Today, many factors dictate the rent. Is it a new lease? Is it a renewal? What amenities are included? What time[]

The Right Blend to Maximize Leads and Conversions in Multifamily Marketing

The convergence of leasing, living and marketing with data analytics is changing multifamily marketing. So much that digital marketing is on the verge of a new frontier where property managers and operators can dial into precisely what kind of message they want to send. These are no longer the days when communities wanting to be[]

Why “Outsourcing” is No Longer a Dirty Word for Multifamily IT

Not many multifamily IT departments can say that they make a direct positive contribution to the bottom line. The administrators, technicians and engineers who keep property management computers running, linked to the internet and out of harm’s way are usually viewed as a drain on expenses. “Most IT departments are considered a black hole,” says[]

Short-Term Rentals Offer Multifamily Operators New Opportunities

The apartment industry has been no stranger to supplementing the rent roll by offering short and long-term rentals over the years. Owners and managers have stuck their toes into corporate housing, some providing designated blocks of units to accommodate executives and new hires at local companies and others working on a per-business basis to provide[]

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