7 Ways to Make Budgeting Season Less Painful

Yes, it’s arrived, like a distant relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn to[]

Six Ways Revenue Management Software Benefits B and C Properties

Revenue management has become fundamental to property management, and many companies are overcoming the perception that it’s only for the big portfolios and those expansive Class A palaces. Class B and C properties are reaping the benefits of the analytical process for determining the right rent for any property in any market phase and at[]

Pump Up the Volume: How to Maximize Lead Conversion

Apartments that miss leasing inquiries or wait too long for follow-up with prospective renters may be throwing away money. Multifamily call center data shows that more than half of email and text inquiries come in after business hours and conversion rates drop the longer it takes for the property to respond. Industry experts say that[]

Still Using Excel or Quickbooks for Investment Accounting? It’s Time to Reconsider.

For the sake of ease, speed, accuracy and professionalism, many large GP’s and LP’s have heavily invested in new software for investment accounting. But the same can’t be said for many small to mid-market firms. While the benefits are equally powerful for smaller firms, the price of the software and implementation services (traditionally ranging anywhere from $150,000[]

Romancing the Renter: Proven Strategies for Higher Retention

Multifamily housing is filled with competition on every street corner. To stand out, operators obviously need to show some love to prospects and residents but the courtship goes beyond dropping off a gift basket. Engaging renters and providing that amazing living experience requires some romancing. The way to their hearts – and their rent –[]

What’s Ahead for the Affordable Housing Industry?

One of the most challenging obstacles that the Affordable Housing Industry is facing today is the difficulty to attract, hire and retain talent into their businesses. With a low unemployment rate and such a specialized industry, as it deals with many federal and state regulations, the markets are very competitive for the talent available. RealPage[]

Top Five Digital Marketing Trends for Multifamily in 2019

Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital[]

Submeters in the Balance

A little more than a year into California’s mandate of submetering on all new apartments, water conservation continues to be a hot topic. Effective Jan. 1, 2018, California SB-7 took effect and dashed the future of master metering. All new apartments are now required to meter individual consumption and provide billing on each unit. The[]

Four Ways to Minimize the Risk and Maximize the Benefits of IoT

In a perfect Internet of Things (IoT) world, the skies are deep blue with connected smart thermostats, door locks and connected lighting. Alexa and Siri are in tune and sing like birds in splendid harmony. Renters bask in the automation and creature comforts that smart technology provides – whether it’s with their devices or those[]

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

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