Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

The Affordable Housing Industry: New Technology and Hot Topics

Affordable housing owners and operators can learn about the latest regulatory updates as well as new technology drivers for the industry at RealWorld 2019. Customized for one of the largest audiences at RealWorld, the Affordable track will address key topics that are on everybody’s minds. Keys to improving day-to-day business for Affordable RealPage Senior Vice[]

Five Revenue Management Strategies to Achieve Investment Goals

When it comes to revenue management, many question how to use it and whether it can really work for their assets and strategy. Contrary to common belief, revenue management is not about revenue maximization – it’s about optimizing revenue and achieving your investment goals, for any property type. RealPage Senior Vice President of Revenue Management[]

8 Ways to Get Prepared During Budgeting Preseason

Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and administrators prepare for planning the next year’s budget. Or at least they should be. Never mind the two-a-days, budgeting preparation shouldn’t be that exhausting. But advance preparation should be spent getting[]

Beyond Rent: How to Unlock Other Benefits of Revenue Management

Revenue management isn’t just about establishing rent prices in multifamily housing. Many apartment operators believe that industry solutions are sort of a one-trick pony – they set rent and are limited to certain classes and leasing verticals. Not true, according to industry experts. Upwards of a quarter of the multifamily industry uses revenue management tools,[]

Avoiding Fraud with the Next Generation of Identity Verification

The show of hands divided a room of about 100 at the Texas Apartment Association 2019 Education Conference. Panelists and attorney Jerry Carlton didn’t seem surprised that a majority of the group of apartment managers and operators indicated they had been victim to some sort of fraud. One attendee shared that her property discovered a[]

Five Ways to Enhance Property Management Learning through Social Engagement

A learning management system such as EasyLMS can revolutionize the acquisition of new knowledge and skills at your property management company, making your staff a continually improving asset. As your first line of learning, an LMS is loaded with industry, software and company-specific knowledge for everyone from your maintenance tech to leasing staff to property manager.[]

Unleash your Buying Power with a Group Purchasing Organization

The power of a group purchasing organization is more evident than ever at Rivergate KW Residential. With properties in six states, the multifamily housing provider has made forming partnerships that efficiently drive sound operations its highest priority. Last year, the company received the 2018 Satisfacts Company Award for Resident Satisfaction, a stipend that suggests Rivergate[]

How to Boost Buzz and Attract More Renters [eBook]

A common discussion at multifamily housing conferences is how to cultivate leads and meet occupancy goals digitally. Leveraging search engine optimization, paid search and social media is a leading way of engaging renters, and classic marketing strategies are no longer as effective. Digital marketing can be intimidating for an industry that has lagged over the[]

How to Solve the Senior Rent Payment Puzzle [eBook]

Baby Boomers have adapted to the conveniences of online purchases at a much slower pace than their younger counterparts. Yet as this generation transitions into senior living, operating digitally is now a way of life for many and senior residents expect to be able to pay rent without writing a personal check. The average Boomer has 3.53[]

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