Hedish Connor

Marketing Communications Specialist, RealPage

author photo two

Hedish specializes in Marketing Communications and is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing strategies for the LeaseStar Marketplace Suite, the most comprehensive online marketing solution in the multifamily industry, at RealPage, Inc. Before beginning her career at RealPage, she held a variety of communications, marketing and public relations positions at Travelocity.com, Sabre Holdings and SuperMedia. Hedish graduated from Texas A&M University and received her Master of Journalism degree with high honors from The University of North Texas.

A Breakthrough in Multifamily Accounting

In the age of intelligent software, producing financial statements still involves a lot more labor than it should for multifamily accounting professionals. That’s because in the property management business, most statements include not just financial performance but operational stats as well: occupancy, move-ins and move-outs and other numbers from the field that provide additional insights[]

Measuring Property Health by Leveraging MRCs and KPIs

Measuring Property Health by Leveraging MRCs and KPIs

Looks can be deceiving, whether from a prospective resident’s perspective while viewing a community for the first time or an accountant who is glancing at spreadsheets trying to understand the financial property health. A freshly painted exterior may suggest to a prospect that the apartments inside are clean and function flawlessly. To a financial analyst,[]

Why Outsourcing Accounting is a Competitive Advantage [eBook]

Why Outsourcing Accounting is a Competitive Advantage [eBook]

When managed correctly, human capital can become a company’s greatest competitive advantage. Investing wisely in human capital can pay off and give your company an edge when growing your business. Unfortunately, human capital and its ability to produce economic value can be extremely hard to measure. Thankfully, there are solutions that can assist your company[]

accounting

Alleviating the Year-End Rush with a Better Plan

The year-end accounting season in the first quarter may seem like a fire drill for some property management accounting teams, especially if due diligence through previous 12 months hasn’t been done. For the unprepared, a year’s worth of reporting and audit preparation gets boiled down to 90 fast days, and the end may leave even[]

accounting and operations software

Navigating Multifamily with Accounting and Operations Dashboards

The depth of information about vehicle performance available on today’s electronic dashboards is light years ahead of the basic speed, fuel, temperature, tachometer and voltage gauges common on cars 40 and 50 years ago. And rightfully so. Cars are far more complex than those gear-noshing metal beasts in the golden age of automobiles. Driving conditions[]

property accounting

Property Accounting: Making Owners Nimble and Cash Flow

Apartment owners and operators love the business of real estate. Creating value. Improving process. Trading assets. But accounting, producing financial reports and other repetitive functions? Not so much. The core of utility management is found in the books. And while keeping the books is critical to the value of an operation, the process can create[]

accounting software

Outsourcing Accounting Has Become a Competitive Advantage

Apartment acquisition is not just a question of having the investment capital in the tank, but also a matter of enough horsepower to get there. Expanding a property management portfolio requires effective administration of new properties, from onsite personnel to the back office. If there isn’t enough muscle, the profitability goals won’t be met. “I’ve[]

property budget

Three Keys to a Successful Property Budget Review

A budget is your vision of an asset and a forecast of potential earnings. While creating a portfolio or property budget, our deniable need to put everything under the microscope to review and analyze blurs the view. As we try to ensure that values tick and tie, we can miss the big picture. So where[]

Why Outsourcing Accounting Will Give Your Company a Competitive Edge

Since arriving in the information technology world almost four decades ago, outsourcing has evolved into a key business practice across many industries. It’s no longer the butt of jokes, like when EDS and IBM set wheels in motion in the 1980s for companies to hand off internal routine computer maintenance and administration to overseas work[]

property management software

RealPage’s Property Management Software Positions Ferndale Realty Group for Growth

Still processing on-site transactions at the home office, Ferndale was concerned that they were close to reaching the limit of properties they could handle without financial performance at individual assets suffering. RealPage software’s ease of use convinced them to push transactions out to the properties—and set their sights on expansion. Based in Illinois and managing[]

Follow PMI


Property Management Insider is brought to you by RealPage. Learn more.

 

© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap