Hedish Connor

Marketing Communications Specialist, RealPage

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Hedish specializes in Marketing Communications and is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing strategies for the LeaseStar Marketplace Suite, the most comprehensive online marketing solution in the multifamily industry, at RealPage, Inc. Before beginning her career at RealPage, she held a variety of communications, marketing and public relations positions at Travelocity.com, Sabre Holdings and SuperMedia. Hedish graduated from Texas A&M University and received her Master of Journalism degree with high honors from The University of North Texas.

The Secret to Shortening your Financial Close Cycle

Month after month, year after year, financial close management is a dreary fact of life for real estate accounting staff. While it’s absolutely essential, there is little that’s creative or enjoyable about it. Most companies still handle month-end and year-end closes using Microsoft Excel: 33-year-old software that remains useful, but for this particular task entails[]

Using Unauthorized Digital Content is Like Throwing Money in the Fire

Using Unauthorized Digital Content is Just like Burning Money

When a rental housing investor buys a property, many assets beyond the obvious fixtures and physical infrastructure come with the deal. When it comes to digital content, there is a financial risk property owners and managers need to consider before continuing use of such assets. The seller typically relinquishes some or all intellectual property, such[]

How to Say Goodbye to Spreadsheets for Senior Living Property Management

Cut and paste. Write formulas. Are they correct? Was that cell copied? Does that column total correctly? Let’s face it. Spreadsheets are no longer trés chic. They’re cumbersome, often inaccurate because of human error and bulky when reviewing and distributing all across the company. But most businesses rely on spreadsheets for budgeting, planning and forecasting[]

A Clearer View of Property Health through SmartSource Accounting

An operator or owner of a small property management portfolio has many roles. At any given point in the day, he or she can wear different hats, from leasing apartments and keeping the books to swabbing the deck. Only with the luxury of having ample staff that specializes in each facet of business operations can[]

A Breakthrough in Multifamily Accounting

In the age of intelligent software, producing financial statements still involves a lot more labor than it should for multifamily accounting professionals. That’s because in the property management business, most statements include not just financial performance but operational stats as well: occupancy, move-ins and move-outs and other numbers from the field that provide additional insights[]

Measuring Property Health by Leveraging MRCs and KPIs

Measuring Property Health by Leveraging MRCs and KPIs

Looks can be deceiving, whether from a prospective resident’s perspective while viewing a community for the first time or an accountant who is glancing at spreadsheets trying to understand the financial property health. A freshly painted exterior may suggest to a prospect that the apartments inside are clean and function flawlessly. To a financial analyst,[]

Why Property Budgeting Doesn’t Have to be Complicated

What’s it like to go through budgeting season at your property? Multifamily and commercial companies have made great strides in modernizing operations, marketing and accounting practices in the last 15 years, but most operators still prepare budgets today in the same way that they did decades ago. You don’t use your cellphone from the ‘90s.[]

Why Outsourcing Accounting is a Competitive Advantage [eBook]

Why Outsourcing Accounting is a Competitive Advantage [eBook]

When managed correctly, human capital can become a company’s greatest competitive advantage. Investing wisely in human capital can pay off and give your company an edge when growing your business. Unfortunately, human capital and its ability to produce economic value can be extremely hard to measure. Thankfully, there are solutions that can assist your company[]

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Alleviating the Year-End Rush with a Better Plan

The year-end accounting season in the first quarter may seem like a fire drill for some property management accounting teams, especially if due diligence through previous 12 months hasn’t been done. For the unprepared, a year’s worth of reporting and audit preparation gets boiled down to 90 fast days, and the end may leave even[]

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