Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

10 Best Practices for Residents to Properly Inventory Possessions

Renters have a lot of stuff, but they seem to not know exactly how much for insurance purposes. The National Association of Insurance Commissioners notes that 59 percent of consumers have not made a list or inventory of their prized possessions and valuables. Of those who have done their preliminary paperwork, 48 percent have no[]

Why Remodeling is on the Rise for Rental Housing

Influenced by Baby Boomers and Millennials, the home remodeling market is cruising at high speed, continuing to gain momentum since the housing crash nearly a decade ago. Recent reports by the Joint Center for Housing Studies at Harvard University (JCHS) and the National Association of Home Builders indicate that homeowners and renters are craving new[]

What's New In Social Media

What’s New in Social: Changes for Instagram and Periscope

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

The Changing Landscape of Multifamily Renters

The Changing Landscape of Multifamily Renters

Multifamily housing leaders at the Crittenden Multifamily Housing conference in Dallas in March said the changing landscape of apartment housing in recent years is pushing developers and operators to be more resourceful in how they provide housing and appeal to renters in the city core. At the heart is creating compatible living spaces for Baby[]

Facebook Social Media

What’s New in Social: Ads, Direct Messages, and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

Automated Answering Service

5 Ways a Smart Answering Service Can Aid in Resident Retention

Having an automated answering service is like having a strong bench in hockey, or any other sport. When a property is suddenly thrust into an emergency response situation, the technology is a valuable asset that helps a community navigate sometimes stressful situations. My neighbor, Joe, an avid hockey fan, will forever remember the night that[]

multifamily

Thank You for Living with Us: Showing Appreciation to Multifamily Residents

Simply saying thank you can bring multifamily residents back for another round of living at your community. The apartment industry can learn from Sal Scognamillo at Patsy’s. Like his Italian restaurant in New York City, apartments today have a wealth of competition. Unlike Patsy’s, not many can say they have a rich history of housing big entertainers[]

Renters Insurance Whitepaper

Research Debunks the Myths about Renters Insurance

Should we or shouldn’t we? When it comes to mandating renters insurance, that’s the question. A popular topic among multifamily professionals, most property management companies do require it. However, a lack of an industry-wide mandate lies partly in the belief that forcing renters insurance will cause an increase in the total cost of leasing, which[]

Water Conservation Multifamily

How Water Conservation is Impacting the Apartment Industry

According to the National Oceanic and Atmospheric Association, the U.S. has made substantial progress against the drought that has persisted in recent years. In January, 71.2 percent of the contiguous U.S. had no drought, compared to 53.6 percent a year ago. Water reservoirs are back to normal or exceeding capacity in some parts. Water conservation[]

Bed Bug Myths

Cracking the Creepy Crawlies: 6 Major Myths about Bed Bugs

Besting the Bed Bugs According to CDC.gov, bed bugs are described as small, reddish-brown, parasitic insects that feed on both animals and people. These bugs can be found all around the world from North and South America to Africa, Asia, and Europe. Not only are these pests are often a huge pain for property managers to get rid of, these[]

Upcoming Webinar: A CMO’s Plan for Activating Advocacy

By properly identifying and engaging with the influencers in your industry, you have the power to propel your business to the next level. Have you struggled to find valuable brand advocates in property management? Are you unsure how to best empower these influencers to amplify your marketing efforts? Join us Monday, July 13 at 11:30AM CST[]

Upcoming Webinar: Creating the Right Social Media Strategy for your Property

Social media has completely shaken up the way we market to consumers, and this stands true for the multifamily industry. As a property manager, are you using social media in your apartment marketing mix? And if you are using it, are you doing it correctly? Imagine how effective your marketing efforts could be with the right plan[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

A Look Back at 2014: The Year’s Best in Property Management Insider

In 2014, we witnessed “stellar” space movies, bendy smart phones, a number of hackings, and ice bucket challenges—this was a year of surprises to say the least. For the apartment industry, there are some topics, such as resident retention, apartment market data, and of course property management, that will continue to be relevant time and[]

Before you Buy SEO

Hiring an SEO Company: 8 Simple Words You Need to Know First

Whether you are trying to boost your web traffic or gain more online visibility, hiring an SEO consulting firm is still a solid investment in your website. But before you sign on the dotted line, here are a few basic SEO concepts to help you make a more informed decision.

#AIMConf: The Top 10 Tweets of AIM 2013

This year’s AIM Conference drew quite the crowd, and brought with it a social media buzz unsurpassed in previous years. We’ve been following the #AIMConf hashtag on Twitter to keep in touch with all the speakers and sessions. Here are some of our favorite tweets.

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