Larissa Steele

Web Marketing Specialist, Leasestar, RealPage, Inc.

author photo two

Larissa currently serves as a Web Marketing Specialist for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, as well as advertising budget management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

the home depot

Exploring New Paint Technology from The Home Depot

Improved paint technology from The Home Depot making touch-ups, matching easier Paint, like everything else has gone digital. Improved color-matching through hand-held spectrophotometers and software is making it more possible to match old paint with new on apartment remodels. Improved computer technology identifies the near-perfect match and advancements in pigmentation seal the deal. Finding the[]

apartment market research

New from MPF Research: Top Metros for Demand, Permits and Jobs

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Top 15 metros for apartment demand in 2Q National absorption rose to near-record levels in 2nd quarter 2017, easily outpacing completions. A similar story played out in most major metros, which saw strong demand due to[]

The Home Depot Shares Three Inexpensive Ways to Enhance the Outdoor Living Experience

Sometimes the simple things matter the most. Relaxing in a hammock or lounging on patio furniture and throw pillows under festive string lighting or in a semi-private space offer residents some basic outdoor living pleasures. Best of all, they are among some easy-peasy ways that property managers can improve the outdoor living experience at apartments[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

7 Ways to Master Apartment Marketing

7 Ways to Master Apartment Marketing

Apartment marketing shouldn’t be one-dimensional, as much as the online way of doing things is captivating our lives. There’s no question that many of today’s prospective residents are shopping for housing on the internet, searching through websites and even signing leases before they’ve even stepped foot on the property. But multifamily properties shouldn’t be without[]

Leadership Getting inside the Brain

Leadership: Getting Inside the Brain

It’s been said that to be in management, you have to have thick skin. True, yet the trait of a good manager may go deeper than having a tough outer shell. Finding the search begins and ends with just being keenly aware of how the brain processes memory, makes decisions, and manages emotions. When brain[]

IoT Property Management

The Internet of Things and the Multifamily Resident Experience

No question, smart home technology is opening doors for residents. Such impressive home automation technology is providing lots of marketing glitz and a hook for tech-savvy residents who want access control to their residence via personal gizmos instead of handling a piece of steel or twisting a dial. Turning lights on and off, lowering shades,[]

The Changing Landscape of Multifamily Renters

The Changing Landscape of Multifamily Renters

Multifamily housing leaders at the Crittenden Multifamily Housing conference in Dallas in March said the changing landscape of apartment housing in recent years is pushing developers and operators to be more resourceful in how they provide housing and appeal to renters in the city core. At the heart is creating compatible living spaces for Baby[]

Automated Answering Service

5 Ways a Smart Answering Service Can Aid in Resident Retention

Having an automated answering service is like having a strong bench in hockey, or any other sport. When a property is suddenly thrust into an emergency response situation, the technology is a valuable asset that helps a community navigate sometimes stressful situations. My neighbor, Joe, an avid hockey fan, will forever remember the night that[]

apartment website

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

Can an SEM Campaign Increase Lease Activity for Your Property?

Searching for apartments on the Internet is a way of life for today’s residents. Property management companies with high Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rankings are best positioned to be found by apartment seekers. Because this is the time of the year when many people move, multifamily properties have a great opportunity[]

Follow PMI


Property Management Insider is brought to you by RealPage. Learn more.

 

© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap