Larissa Steele

Web Marketing Specialist, Leasestar, RealPage, Inc.

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Larissa currently serves as a Web Marketing Specialist for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, as well as advertising budget management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

The Importance of Multifamily Energy Benchmarking

Benchmarking utilities has become a way of life in multifamily. Not long ago, the EPA introduced its Portfolio Manager, a repository for a commercial property’s utility consumption data for benchmarking. By 2014, the arduous task of establishing an equitable energy efficiency scoring system for multifamily properties had arrived and the EPA invited portfolios to track[]

How to Protect Sensitive Multifamily Data with Outsourced IT Services

In the constantly revolving internet technology world that seemingly is getting faster and smarter, data breaches remain a nagging thorn in the side. Despite new advances in antivirus technology, device protection is more essential than ever. Each year, IBM Security teams with the Ponemon Institute to determine the global cost of data breaches. The  2018[]

Five Key Areas to Cut Costs in Affordable Housing [eBook]

Only 35 Affordable and available rental homes exist for every 100 extremely low income (ELI) renter households in the United States, according to the National Low Income Housing Coalition. Affordable property owners and managers are tasked with meeting demand through limited resources, and they must exercise cost control to ensure operations are most efficient. “As public funding[]

Why “Outsourcing” is No Longer a Dirty Word for Multifamily IT

Not many multifamily IT departments can say that they make a direct positive contribution to the bottom line. The administrators, technicians and engineers who keep property management computers running, linked to the internet and out of harm’s way are usually viewed as a drain on expenses. “Most IT departments are considered a black hole,” says[]

AXIOStudent Delivers a Gold Mine of Data for Student Housing Operators

AXIOStudent Delivers a Gold Mine of Data for Student Housing Operators

A business that until recently has been driven by limited information and gut feel is rapidly giving way to deep, hard data. The extensive data AXIOStudent is now pumping out about student housing in markets nationwide is being pounced on by owners, investors, developers, lenders, operators and vendors in the student space, which has become[]

Keeping Every Square Foot Covered_ Commercial Real Estate and Financial Solutions

Keeping Every Square Foot Covered: Commercial and Financial Solutions

As discussed during RealWorld 2018 sessions It comes with the territory: owning or managing commercial real estate properties means juggling a variety of operational and financial tasks, not to mention keeping everyone in the loop along the way. Some leases can be more complex than others. Managing, reporting and analyzing these leases—from initial lease execution[]

Using Revenue Management to Determine ROI on Renovations in Multifamily

Using Revenue Management to Determine ROI on Renovations in Multifamily

As discussed in RealWorld 2018 sessions  Rehabbing a property no longer means applying a fresh coat of paint on the outside and new carpet throughout. In today’ highly competitive multifamily world, an upgrade is sometimes the complete transformation of an asset, down to the studs. Renovations in multifamily are the new reality and they are[]

How to Produce Eye-Catching Photography in Multifamily that Attracts Renters

How to Produce Eye-Catching Photography in Multifamily that Attracts Renters

A picture is said to be worth a thousand words. But when it comes to apartment photography, a shot featuring the property shouldn’t be that verbose. The right picture with the right angle, the right composition and the right lighting should send the very concise message to prospective renters that this is the place to[]

How RealPage is Guiding PMCs to Better Purchasing Decisions

Software solutions have filled a big void in recent years to help property managers oversee vendors, from securing the necessary paperwork to getting the best deal on everyday supplies and big-ticket items. Through a spend management system, apartments can build a complete library of qualified plumbers, carpenters, suppliers and the like to establish continuity in[]

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

apartment website

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

Can an SEM Campaign Increase Lease Activity for Your Property?

Searching for apartments on the Internet is a way of life for today’s residents. Property management companies with high Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rankings are best positioned to be found by apartment seekers. Because this is the time of the year when many people move, multifamily properties have a great opportunity[]

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