Larissa Steele

Web Marketing Specialist, Leasestar, RealPage, Inc.

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Larissa currently serves as a Web Marketing Specialist for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, as well as advertising budget management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

AXIOStudent Delivers a Gold Mine of Data for Student Housing Operators

AXIOStudent Delivers a Gold Mine of Data for Student Housing Operators

A business that until recently has been driven by limited information and gut feel is rapidly giving way to deep, hard data. The extensive data AXIOStudent is now pumping out about student housing in markets nationwide is being pounced on by owners, investors, developers, lenders, operators and vendors in the student space, which has become[]

Keeping Every Square Foot Covered_ Commercial Real Estate and Financial Solutions

Keeping Every Square Foot Covered: Commercial and Financial Solutions

As discussed during RealWorld 2018 sessions It comes with the territory: owning or managing commercial real estate properties means juggling a variety of operational and financial tasks, not to mention keeping everyone in the loop along the way. Some leases can be more complex than others. Managing, reporting and analyzing these leases—from initial lease execution[]

Using Revenue Management to Determine ROI on Renovations in Multifamily

Using Revenue Management to Determine ROI on Renovations in Multifamily

As discussed in RealWorld 2018 sessions  Rehabbing a property no longer means applying a fresh coat of paint on the outside and new carpet throughout. In today’ highly competitive multifamily world, an upgrade is sometimes the complete transformation of an asset, down to the studs. Renovations in multifamily are the new reality and they are[]

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

the home depot

Exploring New Paint Technology from The Home Depot

Improved paint technology from The Home Depot making touch-ups, matching easier Paint, like everything else has gone digital. Improved color-matching through hand-held spectrophotometers and software is making it more possible to match old paint with new on apartment remodels. Improved computer technology identifies the near-perfect match and advancements in pigmentation seal the deal. Finding the[]

apartment market research

New from MPF Research: Top Metros for Demand, Permits and Jobs

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Top 15 metros for apartment demand in 2Q National absorption rose to near-record levels in 2nd quarter 2017, easily outpacing completions. A similar story played out in most major metros, which saw strong demand due to[]

The Home Depot Shares Three Inexpensive Ways to Enhance the Outdoor Living Experience

Sometimes the simple things matter the most. Relaxing in a hammock or lounging on patio furniture and throw pillows under festive string lighting or in a semi-private space offer residents some basic outdoor living pleasures. Best of all, they are among some easy-peasy ways that property managers can improve the outdoor living experience at apartments[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

multifamily acquisitions

Avoiding Nasty Surprises in Multifamily Acquisitions

During multifamily acquisitions, due diligence can make or break a deal. Ian Mattingly, President of LumaCorp in Dallas, Texas, is all too familiar with the nasty surprises that can occur during an acquisition. His company has made 45 acquisitions in the past 32 years, and currently owns 6,000 units in 32 communities. While mistakes are[]

7 Ways to Master Apartment Marketing

7 Ways to Master Apartment Marketing

Apartment marketing shouldn’t be one-dimensional, as much as the online way of doing things is captivating our lives. There’s no question that many of today’s prospective residents are shopping for housing on the internet, searching through websites and even signing leases before they’ve even stepped foot on the property. But multifamily properties shouldn’t be without[]

apartment website

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

Can an SEM Campaign Increase Lease Activity for Your Property?

Searching for apartments on the Internet is a way of life for today’s residents. Property management companies with high Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rankings are best positioned to be found by apartment seekers. Because this is the time of the year when many people move, multifamily properties have a great opportunity[]

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