Lea Lashley

Marketing Communications Strategist, RealPage
Contributing Editor, Property Management Insider

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Lea Lashley is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing and social media strategies at RealPage, Inc. She has spent nearly 15 years in marketing and communications, and was recently an adjunct professor at the master’s level in social and digital media marketing at the Southern Methodist University Cox School of Business. Lea received her education at the University of North Texas where she majored in English Literature.
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Multifamily Trends 2016

Trend Makers for Multifamily to Watch in 2016

Multifamily Trend Makers Meet the influencers who get top billing as our trend makers for multifamily in 2016. Read on to learn more about our picks and find out why these famous names are our digital marketing muses. The wisdom and foresight they demonstrate across industries is the reason we think they’re so dang awesome.[]

Property management system check

Your Apartment Property Management System Health Check

Times are a-changin’ in the rental housing market. Growing market demand pushes occupancy to the limit, making a property look good at first glance.—but a deeper look into the property may reveal a different story. Checking your Property Management System Health Good property health goes beyond maintaining high occupancy, low overhead and consistent rent collection.[]

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Top 10 Most Read Property Management Insider Articles of 2015  

As the year comes to an end, we’re taking the time to reflect on some of our the best moments here at Property Management Insider. Whether you’re a new visitor or have followed us for years, catch what you’ve missed or relive the memories. These top 10 blog posts were the most popular this year[]

How Meerkat and Periscope are Changing Multifamily

Will live streaming applications play a vital role in the apartment selection process? It’s 5pm on a Friday and you are just getting off of work.  You have been looking for a new apartment to better accommodate your family and you really wanted to check out this apartment complex that you saw online.  It’s listed[]

Marketing Trends Coming to Multifamily in 2015

It has been a good year, especially for the world of marketing. We’ve seen how digital media disrupted apartment marketing in 2014, and how social media has grown in both popularity and usage, giving property managers more ways to engage with residents. Now for the upcoming new year, what marketing trends are on the horizon[]

Got Game? Three Secrets to Gamification in Multifamily

What is Gamification? Gamification is the use of game mechanics and design techniques to motivate people to solve problems or achieve certain goals. It is a key enterprise technology category that Gartner research firm has picked to mature over the next 5-10 years. Gartner’s Hype Cycle suggests gamification has traveled past the Peak of Inflated[]

Prep your Property: Reducing Seasonal Service Requests

Want fewer service requests this holiday season? How many of your residents will be traveling or entertaining company this season? Help them ensure everything goes smoothly and potentially prevent last-minute service calls by sharing this helpful list with residents before they realize a service order is needed in the midst of the holiday rush! Be[]

6 Ways to Ring in the Holidays with your Residents

Celebrating the holidays can be a fun and easy opportunity to bring your residents together. Because this is one of the best times of the year to get residents involved, facilitate some family-friendly activities that will entertain all the members of your community. Here are several easy ways to engage residents during the holidays: 1.[]

Crisis Communication Plan

4 Quick Tips to Help You Form a Crisis Communications Plan

As a property manager, protecting residents is your number one priority. Because of this, crisis management should be an essential part of your property management business. A crisis can be any situation that is threatening or could threaten to harm people or property, seriously interrupt operations, damage reputation and/or negatively impact the bottom line.  Even[]

Hyperlapse: New Way to Showcase Your Community Using Mobile Technology

I’m all about using visuals to market apartment communities, which is probably why I’ve been locked into Instagram’s new Hyperlapse app that launched last week. Hyperlapse uses Instagram’s in-house stabilization to shoot polished, time-lapse videos (which were previously impossible to do without using a tripods or expensive video equipment). Focused on simplicity, the new Hyperlapse[]

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