Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

apartment amenities

3 Ways to Drive Revenue from Apartment Amenities

If companies make one wrong assumption, millions of dollars of investment becomes a wasted effort. In multifamily, no investment is perhaps more misunderstood than the luxury apartment amenity. Popular opinion tells property managers that the market value of an outdoor fitness center or luxury swimming pool will offset the cost of building. But months later,[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

Fixing the “Forgetting Curve” in Multifamily Learning

RealPage Vice President of Learning Solutions Katie McCaslin recently has been circulating a shocking factoid: 70% of what employees learn in training is forgotten within just 24 hours. That’s like throwing away $42 billion of the $60 billion spent on employee training in the U.S. each year. And it gets worse: after only a week,[]

commercial property management

RealPage Commercial Property Management Events: This Is Not Business as Usual

The commercial industry is changing rapidly. Property management companies that embrace innovation will promote game-changing thinking within their organization. “Success is not a one-way street, but a constant journey,” Richard St. John reminds us in a TED Talk. RealPage Commercial Property Management Solution is hosting thought-provoking lunch discussions to equip you for continued success and[]

property accounting

Property Accounting: Making Owners Nimble and Cash Flow

Apartment owners and operators love the business of real estate. Creating value. Improving process. Trading assets. But accounting, producing financial reports and other repetitive functions? Not so much. The core of utility management is found in the books. And while keeping the books is critical to the value of an operation, the process can create[]

digital trends

The Top 3 Digital Trends for 2018

As we prepare for a new year, it’s clear that residents and consumers are spending more time online. Here are the top three digital trends that multifamily should pay attention to in 2018: 1. The growth of video consumption Online video is here to stay. We’re living in the attention economy—shorter attention spans and mobile[]

utility billing

Utility Billing Risk Assessment: Scary or Not?

Utility expense management for multifamily operators is about managing the balance between recovering resident utility costs and the regulatory requirements (including consumer protection provisions) that exist in different jurisdictions. Utility billing service providers endeavor to mitigate risk while maximizing recovery. Here are some of the considerations we face in today’s legal and regulatory environments and[]

mpf research

New from MPF Research:  LA Supply, Salt Lake City Rents, Top Metros for Jobs and Permits

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Spike in new deliveries threatens downtown LA performance Development in Downtown Los Angeles is around three times the long-term average, and the growing supply volumes are testing the submarket’s ability to digest large amounts of new[]

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

multifamily social media

6 Social Media Lessons for Multifamily Professionals

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

property management

A Year in Review: Property Management Insider’s Top 5 Articles of 2016

2016 was an eventful year for the property management industry. In case you missed out on our news and insights, we’ve created a recap of the most popular Property Management Insider articles of 2016 to help you improve your business. Here’s a look back are our top 5 articles: 1. Handling Angry Residents Need some advice[]

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

multifamily technology

4 New Multifamily Technology Trends to Engage Prospective Renters

The competition in the multifamily market is fierce. Individuals shopping for apartment homes have access to more options than ever before at the click of a button—and if your property doesn’t offer a truly unique experience, it’s difficult to stand out from the crowd. New technology trends are on the horizon for multifamily, and property[]

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

rent payment

How to Solve the Rent Payment Puzzle [eBook]

In recent years, the millennial generation has been scrutinized by businesses looking to appeal to younger consumers. What many have overlooked is that the influence of this convenience-seeking and tech-savvy group extends far beyond their age group. Millennials have set a generational change into motion, setting the standard for what is expected from the marketplace[]

apartment marketing

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

social media

What’s New in Social: Videos, Views and Viral Ads

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social: Twitter[]

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