Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Student Housing Market Update: What’s Next?

The U.S. student housing market generally is in good health, but during any cycle the time eventually comes for some downshifting. Since rent growth and occupancy performance topped out from 2014-16, the student industry has downshifted slightly. RealPage Chief Economist Greg Willett said in a recent webcast that a slowdown in enrollment has affected rent[]

How Prometheus Real Estate and TGM Communities Control Energy Spending

It never hurts to ask. Just ask Mary Nitschke. Prometheus Real Estate’s director of ancillary services picked up the phone one day and called a rebate program administrator to explain an energy upgrade on a renovation for a 766-unit property in Prometheus’ portfolio. “Is there anything you can do for me?” Nitschke asked the person[]

Revenue Management: Proven in Any Market Cycle [eBook]

The U.S. apartment market continues to chug, but in moderation compared to much of its nine-year run. Some markets have softened, sparking some give and take in operational strategies. When markets soften, the focus naturally turns from rent growth to maintaining occupancy, which often leads to concessions for new leases and at the sacrifice of[]

An End to Windows 7: How to Keep the Lights On with Outsourced IT Services

The clock is ticking for Windows 7. In less than a year, Microsoft will stop supporting and providing security updates for one of its most popular operating systems, affecting millions of PCs in businesses and homes across the globe. The discontinuation on Jan. 14, 2020 will mark the first Windows software to go back up[]

RealWorld 2019: Taking the Pain Out of Leasing and Resident Services

Buying a car used to be like pulling teeth. Same as renting an apartment for the resident and property manager. Not too long ago, you had to pack a lunch (or dinner) when visiting the dealership to buy a new car because the buying experience was long and painful. Credit approvals and paperwork dragged out[]

How the Affordable Housing Industry Managed the Government Shutdown Together

January’s government shutdown found the Affordable housing industry grappling for a lifeline. Next to the Environmental Protection Agency, the Department of Housing and Urban Development was the most affected by the longest government shutdown in U.S. history. Contract renewals were put on hold and much needed monthly payments to those properties stopped. Properties with limited[]

A Unified Approach to Multifamily Property Operations

A good elevator pitch is said to be one that lasts no longer than the elevator ride of 20 or 30 seconds. The message must be tightly persuasive to spark interest or an action or the respondent may simply get bored with it. People generally lose focus after about eight seconds, one second shy of[]

The Convergence of Data and Digital Marketing in Multifamily

The evolving multifamily industry is changing the way marketers and operators are cultivating leads and meeting occupancy goals. Classic marketing strategies are no longer the most effective way to drive critical revenue management decisions. Instead, the focus has turned to data and digital marketing for making key decisions that maximize return on investment regardless of[]

The Importance of Multifamily Energy Benchmarking

Benchmarking utilities has become a way of life in multifamily. Not long ago, the EPA introduced its Portfolio Manager, a repository for a commercial property’s utility consumption data for benchmarking. By 2014, the arduous task of establishing an equitable energy efficiency scoring system for multifamily properties had arrived and the EPA invited portfolios to track[]

A Unified Approach to Multifamily Property Operations

A good elevator pitch is said to be one that lasts no longer than the elevator ride of 20 or 30 seconds. The message must be tightly persuasive to spark interest or an action or the respondent may simply get bored with it. People generally lose focus after about eight seconds, one second shy of[]

multifamily social media

6 Social Media Lessons for Multifamily Professionals

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

property management

A Year in Review: Property Management Insider’s Top 5 Articles of 2016

2016 was an eventful year for the property management industry. In case you missed out on our news and insights, we’ve created a recap of the most popular Property Management Insider articles of 2016 to help you improve your business. Here’s a look back are our top 5 articles: 1. Handling Angry Residents Need some advice[]

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

multifamily technology

4 New Multifamily Technology Trends to Engage Prospective Renters

The competition in the multifamily market is fierce. Individuals shopping for apartment homes have access to more options than ever before at the click of a button—and if your property doesn’t offer a truly unique experience, it’s difficult to stand out from the crowd. New technology trends are on the horizon for multifamily, and property[]

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

rent payment

How to Solve the Rent Payment Puzzle [eBook]

In recent years, the millennial generation has been scrutinized by businesses looking to appeal to younger consumers. What many have overlooked is that the influence of this convenience-seeking and tech-savvy group extends far beyond their age group. Millennials have set a generational change into motion, setting the standard for what is expected from the marketplace[]

apartment marketing

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

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