Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

The Edge of Innovation at NMHC OpTech

The multifamily housing industry, traditionally a step or two away from the cutting edge, is learning to embrace innovation at a time when the globe isn’t sitting still. Today, world leaders and innovators are asking “why not?” and willing to push advancement to the brink, sometimes for the unimaginable and often with risk. Many are[]

Debunking the Myths about Outsourced IT for Multifamily

You’re in the multifamily business, not the computer business. But ask the typical property management company why they manage their own IT – hardware, software, upgrades, tech support and the rest – and they’ll typically offer some combination of the following three reasons: They might be doing it because they believe it saves them money[]

Improving Expense Management with Mobile Facilities

Expense management is critical at any point during a run, but as cycles wane the need for preserving a budget lead or making up lost ground becomes more important. Eyes on spending get sharply focused on all operational facets, especially facilities management. The multifamily industry’s return to “normal” in 2018 has cast more attention on[]

The Near Future of the U.S. Apartment Market

The U.S. apartment market gained a bigger spark than most anticipated in the third quarter, a needed boost as the market approaches the seasonally slow year-end period. Annual rent growth of 3 percent for the quarter marked a shift from slowing price increases since the end of 2015. Strong leasing activity and tightening occupancy were[]

Three Solutions to Elevate Student Housing Industry Performance [eBook]

It’s never been a more exciting time to be in the student housing industry. In the last 20-plus years, student housing development has exploded, reaching a pinnacle in the last few. While the industry has normalized in recent months, the business approach continues to evolve. Changing market conditions dictate performance visibility down to the bed[]

Student Housing Income: Replacing Guesswork with Science

In recent weeks, we’ve brought you a series of articles about new executive software tools that can help you squeeze maximum profit from your student housing assets – without any special technical expertise. These tools tap into the data your computer systems are already collecting day in and day out, along with deep market research,[]

Business Intelligence for Student Housing: A Game Changer Arrives

True story: a property manager recently shared that she had broken down in tears when shown how RealPage Business Intelligence for Student Housing could crank out in 10 minutes the reports she had been manually assembling from dozens of individual property spreadsheets—requiring as many as 20 painful hours, a lot of it during her free[]

apartment amenities

3 Ways to Drive Revenue from Apartment Amenities

If companies make one wrong assumption, millions of dollars of investment becomes a wasted effort. In multifamily, no investment is perhaps more misunderstood than the luxury apartment amenity. Popular opinion tells property managers that the market value of an outdoor fitness center or luxury swimming pool will offset the cost of building. But months later,[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

Fixing the “Forgetting Curve” in Multifamily Learning

RealPage Vice President of Learning Solutions Katie McCaslin recently has been circulating a shocking factoid: 70% of what employees learn in training is forgotten within just 24 hours. That’s like throwing away $42 billion of the $60 billion spent on employee training in the U.S. each year. And it gets worse: after only a week,[]

multifamily social media

6 Social Media Lessons for Multifamily Professionals

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

property management

A Year in Review: Property Management Insider’s Top 5 Articles of 2016

2016 was an eventful year for the property management industry. In case you missed out on our news and insights, we’ve created a recap of the most popular Property Management Insider articles of 2016 to help you improve your business. Here’s a look back are our top 5 articles: 1. Handling Angry Residents Need some advice[]

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

multifamily technology

4 New Multifamily Technology Trends to Engage Prospective Renters

The competition in the multifamily market is fierce. Individuals shopping for apartment homes have access to more options than ever before at the click of a button—and if your property doesn’t offer a truly unique experience, it’s difficult to stand out from the crowd. New technology trends are on the horizon for multifamily, and property[]

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

rent payment

How to Solve the Rent Payment Puzzle [eBook]

In recent years, the millennial generation has been scrutinized by businesses looking to appeal to younger consumers. What many have overlooked is that the influence of this convenience-seeking and tech-savvy group extends far beyond their age group. Millennials have set a generational change into motion, setting the standard for what is expected from the marketplace[]

apartment marketing

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

social media

What’s New in Social: Videos, Views and Viral Ads

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social: Twitter[]

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