Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

How Artificial Intelligence is Revolutionizing Resident Screening

Artificial intelligence (AI) is one of those terms used so liberally that you’re never sure whether you’re being snowed by marketers. But in the context of RealPage’s new AI-based resident screening solution, the payoff is so obvious and easily documented that there’s no question it’s bringing about a revolution. The ROI is proving to be[]

What are the Benefits of Paperless Document Management?

Property management companies deal with a massive amount of files and documents each day, from the corporate office to the site level. Apartments leave a large paper trail, which can create a number of problems. Reduce.org cites that the average office worker uses 10,000 sheets of paper annually and nearly 70 percent of that winds[]

The Benefits of Multifamily Energy Benchmarking

Over the last few years, the multifamily industry has been exposed to terms like benchmarking, sustainability and Energy Star Portfolio Manager (ESPM). These terms may be familiar to some with exposure to other markets, but they are alien to many of us in multifamily. To add more fuel to the fire, several cities, a couple[]

How to Master Affordable Housing Management

The recently passed Consolidated Appropriations Act of 2018 provides Affordable property owners and operators an additional Low Income Housing Tax Credit (LIHTC) for federal Set-Aside – Income Averaging. It comes with a new set of complicated rules and regulations, but navigated correctly, the measure can have some real advantages for the Affordable Housing industry. In[]

7 Ways to Make Budgeting Season Less Painful

Yes, it’s arrived, like a distant relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn to[]

Six Ways Revenue Management Software Benefits B and C Properties

Revenue management has become fundamental to property management, and many companies are overcoming the perception that it’s only for the big portfolios and those expansive Class A palaces. Class B and C properties are reaping the benefits of the analytical process for determining the right rent for any property in any market phase and at[]

Pump Up the Volume: How to Maximize Lead Conversion

Apartments that miss leasing inquiries or wait too long for follow-up with prospective renters may be throwing away money. Multifamily call center data shows that more than half of email and text inquiries come in after business hours and conversion rates drop the longer it takes for the property to respond. Industry experts say that[]

Still Using Excel or Quickbooks for Investment Accounting? It’s Time to Reconsider.

For the sake of ease, speed, accuracy and professionalism, many large GP’s and LP’s have heavily invested in new software for investment accounting. But the same can’t be said for many small to mid-market firms. While the benefits are equally powerful for smaller firms, the price of the software and implementation services (traditionally ranging anywhere from $150,000[]

Romancing the Renter: Proven Strategies for Higher Retention

Multifamily housing is filled with competition on every street corner. To stand out, operators obviously need to show some love to prospects and residents but the courtship goes beyond dropping off a gift basket. Engaging renters and providing that amazing living experience requires some romancing. The way to their hearts – and their rent –[]

What’s Ahead for the Affordable Housing Industry?

One of the most challenging obstacles that the Affordable Housing Industry is facing today is the difficulty to attract, hire and retain talent into their businesses. With a low unemployment rate and such a specialized industry, as it deals with many federal and state regulations, the markets are very competitive for the talent available. RealPage[]

multifamily social media

6 Social Media Lessons for Multifamily Professionals

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

property management

A Year in Review: Property Management Insider’s Top 5 Articles of 2016

2016 was an eventful year for the property management industry. In case you missed out on our news and insights, we’ve created a recap of the most popular Property Management Insider articles of 2016 to help you improve your business. Here’s a look back are our top 5 articles: 1. Handling Angry Residents Need some advice[]

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

multifamily technology

4 New Multifamily Technology Trends to Engage Prospective Renters

The competition in the multifamily market is fierce. Individuals shopping for apartment homes have access to more options than ever before at the click of a button—and if your property doesn’t offer a truly unique experience, it’s difficult to stand out from the crowd. New technology trends are on the horizon for multifamily, and property[]

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

apartment marketing

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

social media

What’s New in Social: Videos, Views and Viral Ads

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social: Twitter[]

multifamily social media

What’s New in Social: Adding a Personal Touch

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

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