Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Economists Report on the Multifamily Market at NAA Conference

Apartment industry professionals weren’t dissuaded by waiting for the 2017 National Apartment Association Education Conference and Exposition’s final session to hear from multifamily market economists. Jay Parsons, vice president data analytics at RealPage,  was among panelists who fielded several questions about the growing rent-to-income gap between Class A and B properties and how supply and[]

commercial property management

Maximizing CAM Recoveries in Commercial Property Management

Still using excel for CAM recoveries? Today there’s a much smarter way. Over the past ten to fifteen years, new software has streamlined just about every aspect of commercial property management. So it might seem a mystery that many managers still use a software program created in 1985 (that’s right, over 30 years ago) to calculate[]

rent growth

New from MPF Research: Bay Area Rent Growth, Student Housing Lease Incentives, SoCal Jobs

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. San Francisco, San Jose likely to see rent growth return in 2Q Pricing power in the Bay Area appears to be strengthening – particularly in San Francisco and San Jose, where operators had reigned in their[]

multifamily prospects

Using Live Web Chat to Engage Multifamily Prospects

Quality websites that provide multi-channel communication options have proven integral to multifamily marketing in this day and age. The goal is to at least entice apartment shoppers into an extended look that leads to an inquiry, usually a phone call, email or text. Live chat technology is adding another option for multifamily prospects and apartment[]

multifamily

Seven Tips to Help Multifamily Residents Have a Successful Move

Peak leasing season brings a flurry of activity at multifamily communities across the nation each year. Just as quick as property managers fill vacancies, residents make a dash to move their belongings in (or out). Typically, weekends are prime time for moving and the process can draw out over a couple of days, even into[]

naa conference

NAA Conference Preview: Top Sessions to Watch

NAA conference lineup sure to get the competitive juices flowing About the time that the National Apartment Association Education Conference & Exposition hits full stride, most of the sports world’s heavy hitters will be in their annual summer lull. By late June, the National Hockey League and National Basketball Association champions will be a few[]

integrated marketing

Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping. But the last thing most[]

commercial property management

How to Handle More Leases in Much Less Time

In commercial property management, most of the heavy slogging that goes on in your back office involves onboarding, updating, amending and tracking leases. That means there’s a huge opportunity in moving from the mostly manual lease administration you’re probably doing now to an automated solution that streamlines the work of your back office people while[]

student housing

New from MPF Research: Student Housing Influences, Top Metros for Employment, Texas Performances

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Major Texas metros see rent performances diverge Texas markets have generally followed similar performance patterns during this economic cycle. That has not been the case recently, however. A disparity in the rent growth performances of Austin,[]

shadowbanning

Is Shadowbanning a Threat to Social Media Engagement in Multifamily?

Feeling invisible on social media? Sensing that nobody “likes” your posts anymore? You may be on to something. A stealthy form of online punishment known as shadowbanning has just gone mainstream. It turns out social media accounts have been silently removing user posts from the public eye and not telling them about it. That’s right:[]

What's New in Social Media

What’s New in Social: Polls, People, and Pictures

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social[]

computer

What’s New in Social: Join the Conversation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Revenue loss

Top 4 Revenue Management Mistakes To Avoid

The multifamily space is dynamic and complex, changing daily based on a number of factors. When it comes to determining optimal rental rates, it’s crucial to have the most up-to-date information possible for making educated decisions and staying ahead of the competition. But even the most conscientious and talented property managers have a hard time[]

property management growth

7 Must-Have Resources for Apartment Property Management

From setting rent rates to screening residents and managing payments, property management professionals often wear many hats. What are you currently doing to be successful? Multifamily industry leaders have the right resources backing them up, and here are our top seven must-haves to adopt for your property management business today: 1. Revenue Management Take the[]

Social Media

What’s New in Social: Facebook and Instagram Features

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Social Media

What’s New in Social: Facebook’s Dislike Button

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Senior and caregiver using mobile

5 Ways Mobile Makes Senior Communities More Efficient

By embracing mobile technology, senior living communities can become as efficient as possible, resulting in happy residents and successful staff. Let’s face it, mobile smartphones influence the daily routines of most senior living residents, their families and community staff. A majority are regularly tuned into their devices to communicate, simplify tasks and get up-to-date information, but[]

Data

Six Reasons Your Property Needs a Revenue Management System

No successful business professional would close a deal without first understanding all the facts. But when revenue management decisions are made based on limited or skewed information, a property management company can lose considerable amounts of money and unintentionally drive away business. For property managers, getting apartment rents right is often a major challenge. But[]

Tiny Planet photo of RealPage, Inc.

Show the World: Promoting Properties with Tiny Planet Photos

A new photography trend has emerged, and it’s rocking the world of social media. Tiny Planet allows users to easily transform their photos into miniature floating globes, capturing scenery in an eye-catching way without breaking the bank. For property managers, Tiny Planet offers a creative solution to a common social media struggle, as many companies don’t[]

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