Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Ensuring Security and Visibility for Multifamily I.T. 

In the steady churn of multifamily properties, a portfolio’s I.T. integrity can get lost. New acquisitions or operator changes can leave a company behind the times – and sometimes vulnerable – when on-boarding information technology, whether making improvements to existing equipment or starting anew to sync with the corporate office. In most cases, upgrades of[]

Five Key Areas to Cut Costs in Affordable Housing [eBook]

Only 35 Affordable and available rental homes exist for every 100 extremely low income (ELI) renter households in the United States, according to the National Low Income Housing Coalition. Affordable property owners and managers are tasked with meeting demand through limited resources, and they must exercise cost control to ensure operations are most efficient. “As public funding[]

Hitting a Home Run with Value-Added Construction

Call it the longest seventh inning in the apartment cycle that has been seen over the last two decades. Five years ago was perhaps the pinnacle of value-add construction, and the market still holds opportunities for multifamily developers and owners to capitalize on apartment upgrades. They’re just a little more difficult to find, which means[]

Why Employee Learning Management is for Companies of All Sizes

It’s an odd fact that small to mid-sized property management companies are less likely to use a formal learning management system (LMS) than are larger companies. Just as with larger businesses, employees are their most expensive and valuable asset, and arming them with both industry knowledge and job-specific training is critical to having them achieve[]

What’s Ahead for the U.S. Apartment Market?

The recent decline in home sales coupled with stronger apartment rent performance is creating some interesting dynamics in multifamily housing this year. A blazing hot home seller market cooled at the end of 2018 while apartment rent growth re-ignited coast to coast. Sales of existing U.S. homes ended a two-month swing of increases by taking[]

Simplifying Multi-Channel Marketing to Reach an Evolving Student Housing Market

For the arrival of each generation, student housing operators need to extend the welcome mat long before the key goes in the lock. In recent years, generational preferences made a big leap with Millennials and they continue to evolve with next group leasing student housing. The evolution is affecting the way operators produce and capture[]

How Much Data is Too Much? Finding Meaningful Multifamily Metrics

The question of “what’s the rent?” in multifamily has gotten more complex over the years. Establishing rent on distinctly different apartments is one thing and finding the sweet spot on comparative units is another. Today, many factors dictate the rent. Is it a new lease? Is it a renewal? What amenities are included? What time[]

The Right Blend to Maximize Leads and Conversions in Multifamily Marketing

The convergence of leasing, living and marketing with data analytics is changing multifamily marketing. So much that digital marketing is on the verge of a new frontier where property managers and operators can dial into precisely what kind of message they want to send. These are no longer the days when communities wanting to be[]

Why “Outsourcing” is No Longer a Dirty Word for Multifamily IT

Not many multifamily IT departments can say that they make a direct positive contribution to the bottom line. The administrators, technicians and engineers who keep property management computers running, linked to the internet and out of harm’s way are usually viewed as a drain on expenses. “Most IT departments are considered a black hole,” says[]

Short-Term Rentals Offer Multifamily Operators New Opportunities

The apartment industry has been no stranger to supplementing the rent roll by offering short and long-term rentals over the years. Owners and managers have stuck their toes into corporate housing, some providing designated blocks of units to accommodate executives and new hires at local companies and others working on a per-business basis to provide[]

5 Tools for Empowering Residents as Brand Ambassadors

Every time we log into our email accounts, enter a search term into Google™, and drive down the street, we’re inundated with ads. Today, an endless stream of information is being fed to consumers, but most of it fails to deliver on a human level—so what reason is there to believe it’s true? There’s no[]

What's New in Social Media

What’s New in Social: Polls, People, and Pictures

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social[]

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What’s New in Social: Join the Conversation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Revenue loss

Top 4 Revenue Management Mistakes To Avoid

The multifamily space is dynamic and complex, changing daily based on a number of factors. When it comes to determining optimal rental rates, it’s crucial to have the most up-to-date information possible for making educated decisions and staying ahead of the competition. But even the most conscientious and talented property managers have a hard time[]

property management growth

7 Must-Have Resources for Apartment Property Management

From setting rent rates to screening residents and managing payments, property management professionals often wear many hats. What are you currently doing to be successful? Multifamily industry leaders have the right resources backing them up, and here are our top seven must-haves to adopt for your property management business today: 1. Revenue Management Take the[]

Social Media

What’s New in Social: Facebook and Instagram Features

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Social Media

What’s New in Social: Facebook’s Dislike Button

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Senior and caregiver using mobile

5 Ways Mobile Makes Senior Communities More Efficient

By embracing mobile technology, senior living communities can become as efficient as possible, resulting in happy residents and successful staff. Let’s face it, mobile smartphones influence the daily routines of most senior living residents, their families and community staff. A majority are regularly tuned into their devices to communicate, simplify tasks and get up-to-date information, but[]

Six Reasons Your Property Needs a Revenue Management System

No successful business professional would close a deal without first understanding all the facts. But when revenue management decisions are made based on limited or skewed information, a property management company can lose considerable amounts of money and unintentionally drive away business. For property managers, getting apartment rents right is often a major challenge. But[]

Tiny Planet photo of RealPage, Inc.

Show the World: Promoting Properties with Tiny Planet Photos

A new photography trend has emerged, and it’s rocking the world of social media. Tiny Planet allows users to easily transform their photos into miniature floating globes, capturing scenery in an eye-catching way without breaking the bank. For property managers, Tiny Planet offers a creative solution to a common social media struggle, as many companies don’t[]

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