Michael Cunningham

Contributor, Property Management Insider

author photo two

Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

business intelligence software

Leveraging Business Intelligence to Make the Right Decision

Good business sometimes relies on playing hunches. A property manager may have a gut feeling that it’s time to increase new rents and settle in for longer-term leases. Or that upgrading floors in each unit will net even higher rents and give the bottom line an extra lift. Great business leaders will tell you that following[]

Leasing Agent Sales Learning Delivers a Huge Payoff

Considering they represent multifamily’s sales force, it’s amazing how few leasing agents are effectively educated in how to close leases. Some come from sales backgrounds, but others from previous positions as leasing agents or retail jobs without ever being formally exposed to basic sales principles and product knowledge. Leasing agents often wear many hats in[]

multifamily budgeting software

Say Goodbye to Spreadsheets with Multifamily Budgeting Software [eBook]

Budgeting tends to be an endless cycle of cramming numbers into spreadsheets, and working out a grueling alternative to manipulate the amount of money that was allotted the year before. It always starts with good intentions, but more often than not, the end result is repeating last year’s budget.Does this sound familiar? Create realistic budgeting[]

data science

Splitting the Atom: Using Data Science to Drive the Right Kind of Residents

Today’s quest for renter leads begs the question whether sales and marketing are working from the same recipe. Quantity mostly trumps quality as metrics tend to focus on activity and outcome. The industry has a wealth of ways to cultivate leads – everything from guest cards to website chats. And according to marketing experts at[]

Dog DNA Testing is Becoming More of a Household Name in Multifamily

One of an apartment community’s greatest assets and amenities is clean, well-kept common areas and grounds. But a green, inviting landscape loses its luster with one step into a squishy mess. A lawn marred by doggy landmines is not only gross but a breeding ground for disease and environmental issues. Dog feces removal awareness has[]

vendor credentialing

RealPage’s Leading Vendor Credentialing Software Updates Sophisticated UI

Compliance Depot, a RealPage Vendor Credentialing service, released a new version of its industry-leading vendor credentialing software. RealPage Vendor Credentialing has been given a brand-new look and feel, with easy navigation and dashboard reporting, among other enhancements. The product helps multifamily owners and operators reduce vendor-related risk with a credential management program supervised by licensed insurance[]

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

senior living software

Surviving the Perfect Storm in the Senior Living and Assisted Care Industry

RealPage’s Gustavo Sapiurka, Senior VP of OneSite, recently sat down to talk about affordable senior living and assisted care. Sapuirka discusses what he calls “the perfect storm” for the industry. He describes four parts of the wave: age, income, savings and caregiver shortage—in addition to the Medicaid expansion and shrinking Medicaid allotments that put pressure[]

fire prevention

Homeowners Play an Important Role in Wildland Fire Prevention

As civilization sprawls further into woodland habitats, the threat of fire rises—and fire prevention plays a significant role for homeowners. In nature, fire plays a central role in managing wilderness health, clearing out brush and ground cover that would otherwise choke essential forest trees. The burned debris it leaves behind enriches the soil. It stimulates the[]

apartment market intelligence

Introducing RealPage Data Analytics: A One-Stop-Shop for Apartment Market Intelligence

Multifamily housing now is getting closer to fully embracing the holy grail of apartment market intelligence data. And the timing couldn’t be better. As the apartment industry rapidly adjusts to the changing landscape of the current cycle, RealPage Data Analytics will soon provide a singular source for critical market information. The new platform blends key[]

Imaginative Ideas Help Keep You in Touch with Residents

By looking beyond the traditional marketing channels, such as brochures, posters, and notices on the doors, to communicating with your residents, you might be surprised at how many untapped options are available to you—mostly at very little cost.

Follow PMI  


Property Management Insider is brought to you by RealPage. Learn more.

 

© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap