Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

User Management Made Simple with a Unified Platform

As discussed in RealWorld 2018 sessions  RealPage has been on the cutting edge of rental housing software for over 20 years. Now, it’s consolidating all of that innovation into something special. It isn’t a product or solution. It’s a new philosophy, called Unity, that will change how the rental housing industry experiences RealPage. One of[]

The Next Generation of Multifamily Document Management

As discussed in RealWorld 2018 sessions  From paper clips to file folders, and filing cabinets to computer systems, the process of storing, managing and organizing documents is as old as paper itself. And in real estate, managing documents like contracts and vendor agreements is crucial to running a healthy business—especially when you’re dealing with multiple[]

Risky Business: Avoiding, Transferring and Mitigating Risk in Property Management

As discussed in RealWorld 2018 sessions  Operating a property management company today means exposing your business to risk in a variety of forms. Not having a safety net—a true risk protection plan—could be the biggest risk of all. Of course, risk means economic loss—the kind that erodes gross revenue and NOI. According to LifeLock®, while[]

Senior Industry Trends: Boosting Speed-to-Lead

As discussed in RealWorld 2018 sessions.  A question many senior property management professionals may ask themselves is, “When it comes to leads, why are we still struggling with occupancy?” As with most business challenges, there’s not just one, but several reasons for this: there just aren’t enough leads to meet the supply; the leads you[]

Optimizing Your Student Housing Assets for Maximum ROI

Optimizing Student Housing Assets for Maximum ROI

You’re sitting on a student housing gold mine. But you might not even be aware of it. No, we’re not talking about your student properties themselves. We mean the data they’re spinning off day in and day out that can help you optimize asset and portfolio performance. Only in the past decade has this become possible,[]

Smart Home Technology for Energy Efficiency

Smart Home Technology for Energy Efficiency

The Internet of Things (IoT) has taken the nation by storm. However, its value to an apartment operation is as varied as the nation’s rental product itself. While home chore automation and security have inspired a surge of innovation and enthusiasm, a more direct and obvious driver of cost recovery is already in place for[]

renters expectations

Fast Facts for Managing Prospective Renters’ Expectations

Surveys gauging how renters use technology to rent and live at apartments are taking on a sense of urgency at SatisFacts and ApartmentRatings.com. Because more renters are finding their homes on mobile, tablet and desktop applications, the leading multifamily research firm is going back to the well more often. Since the first technology-oriented survey emerged[]

data and trends

Data and Trends are Telling the Story in Multifamily

April’s Texas Apartment Association 2018 Education Conference was time to absorb not only some good fare and a slow stroll on the Riverwalk but emerging trends in the apartment industry. And maybe a moment to wishfully think about the chances of winning the raffle for a 2018 Alfa Romeo Giulia that sat behind ropes on[]

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

Solid occupancy numbers often blind senior living property managers to a glaring problem: the cost of keeping those units full. Add up what you’re spending on third-party lead sources along with internal resources devoted to working leads and you’d probably be shocked at your cost per lease. The good news is that forward-thinking senior property managers[]

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

Top 10 Apartment Market Annual Rent Growth Leaders from 2013 [Video]

Where did rents climb the most in 2013? In this video update, Greg Willett and Jay Parsons from MPF Research highlight the nation’s top 10 markets for rent growth in 2013. While many of the usual suspects rank high on the list, there were also a few surprises.

U.S. Apartment Sector Holds Relatively Steady in Q4 2013 [Video]

Going into 2013’s 4th quarter, the U.S. apartment sector entered a period of vulnerability – with lots of new supply scheduled to complete during what are traditionally the slowest months for apartment demand. So how did the apartment sector hold up? Greg Willett and Jay Parsons take a look in this video edition of Apartment Market Dynamics.

PMI’s Top 10 Property Management Articles from 2013

As we looked over Google Analytics from the past year, these 10 property management, apartment marketing, and expense management articles emerged as the top performing, most read articles. Without further ado, here are the Greatest Hits from 2013.

Apartment Marketing for a One-Screen World

According to Mitch Joel in his book “Ctrl Alt Delete,” we all need to “reboot” our thinking and stop worrying about multiple screens and embrace the one screen that matters: the one in front of the consumer.

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