Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

outsourcing

Building Profit with Back-Office Outsourcing

In property management, the digital switchover is creating an interesting trend. Collapsing apartment operations into digital is disrupting talent models, ending traditional workflows and creating new organizational risk. Big changes on the inside are creating even bigger changes on the outside, where markets are moving and deals flying off the shelf. In the midst of[]

property management

Strength in Numbers: Tools for Success in Property Management

Successful property management professionals understand that relationships are the cornerstone of our business. From prospects and residents, to coworkers, to industry peers, it’s all about connecting with and learning from people. But are you leveraging your networks in the best way possible and maximizing the value of your relationships? Knowledge sharing is key when it[]

Multifamily Maintenance Teams Move the Energy Needle

Multifamily Maintenance Teams Move the Energy Needle

The architect may design it. The builder may build it.  The manager may even lease it. But no one knows about the physical performance of a property—inside and out—like the maintenance team. In fact, a recent study found that maintenance techs (or facilities managers) have direct or indirect impact on 82 percent of the points[]

student housing

A Quick Take on Student Housing from InterFace 2018

A good thing about housing conferences is the wealth of information to learn. The better thing is that within those opportunities, extending from the hours of networking on couches and corner nooks in lounges and hallways, education sessions are prime real estate for new ideas. Yet how well the experts convey vital statistics, strategies and[]

Fixing the “Forgetting Curve” in Multifamily Learning

RealPage Vice President of Learning Solutions Katie McCaslin recently has been circulating a shocking factoid: 70% of what employees learn in training is forgotten within just 24 hours. That’s like throwing away $42 billion of the $60 billion spent on employee training in the U.S. each year. And it gets worse: after only a week,[]

Green Roofs on Building Tops May Come to Your City Next

Green Roofs on Building Tops May Come to Your City Next

Denver recently passed its Green Roof Initiative requiring new and existing buildings to add green spaces to rooftops. Is your city next? The residents of Denver, Colorado voted to institute a Green Roof Initiative. Buildings over 25,000 sq. ft. must now build out a portion (20-60 percent depending on the size of the building) of[]

Improving the Resident Experience with Prompt Maintenance Assistance-1-2

Improving the Resident Experience with Prompt Maintenance Assistance

The perception of maintenance is a much discussed topic in the industry today. Because maintenance personnel are frequently on the grounds, they have become the face of apartment communities. They are often more visible than the front office staff. According to Satisfacts, a multifamily industry provider of resident surveys focusing on retention and reputation management,[]

student housing

The State of Student Housing: Mature and Realizing its Potential

The student housing industry continues to reach maturity, advancing far from its identity crisis several years ago shaped by drab on-campus dorms and keggers. Ultra-modern, amenity-laced properties have made moving away from home and living on or near campus highly desirable. But that’s not the half of it. As properties have evolved to complement the[]

Top 10 Apartment Market Annual Rent Growth Leaders from 2013 [Video]

Where did rents climb the most in 2013? In this video update, Greg Willett and Jay Parsons from MPF Research highlight the nation’s top 10 markets for rent growth in 2013. While many of the usual suspects rank high on the list, there were also a few surprises.

U.S. Apartment Sector Holds Relatively Steady in Q4 2013 [Video]

Going into 2013’s 4th quarter, the U.S. apartment sector entered a period of vulnerability – with lots of new supply scheduled to complete during what are traditionally the slowest months for apartment demand. So how did the apartment sector hold up? Greg Willett and Jay Parsons take a look in this video edition of Apartment Market Dynamics.

PMI’s Top 10 Property Management Articles from 2013

As we looked over Google Analytics from the past year, these 10 property management, apartment marketing, and expense management articles emerged as the top performing, most read articles. Without further ado, here are the Greatest Hits from 2013.

Apartment Marketing for a One-Screen World

According to Mitch Joel in his book “Ctrl Alt Delete,” we all need to “reboot” our thinking and stop worrying about multiple screens and embrace the one screen that matters: the one in front of the consumer.

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