Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

Senior Industry Trends: Boosting Speed-to-Lead

As discussed in RealWorld 2018 sessions.  A question many senior property management professionals may ask themselves is, “When it comes to leads, why are we still struggling with occupancy?” As with most business challenges, there’s not just one, but several reasons for this: there just aren’t enough leads to meet the supply; the leads you[]

Optimizing Your Student Housing Assets for Maximum ROI

Optimizing Student Housing Assets for Maximum ROI

You’re sitting on a student housing gold mine. But you might not even be aware of it. No, we’re not talking about your student properties themselves. We mean the data they’re spinning off day in and day out that can help you optimize asset and portfolio performance. Only in the past decade has this become possible,[]

Smart Home Technology for Energy Efficiency

Smart Home Technology for Energy Efficiency

The Internet of Things (IoT) has taken the nation by storm. However, its value to an apartment operation is as varied as the nation’s rental product itself. While home chore automation and security have inspired a surge of innovation and enthusiasm, a more direct and obvious driver of cost recovery is already in place for[]

renters expectations

Fast Facts for Managing Prospective Renters’ Expectations

Surveys gauging how renters use technology to rent and live at apartments are taking on a sense of urgency at SatisFacts and ApartmentRatings.com. Because more renters are finding their homes on mobile, tablet and desktop applications, the leading multifamily research firm is going back to the well more often. Since the first technology-oriented survey emerged[]

Data and Trends are Telling the Story in Multifamily

April’s Texas Apartment Association 2018 Education Conference was time to absorb not only some good fare and a slow stroll on the Riverwalk but emerging trends in the apartment industry. And maybe a moment to wishfully think about the chances of winning the raffle for a 2018 Alfa Romeo Giulia that sat behind ropes on[]

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

Solid occupancy numbers often blind senior living property managers to a glaring problem: the cost of keeping those units full. Add up what you’re spending on third-party lead sources along with internal resources devoted to working leads and you’d probably be shocked at your cost per lease. The good news is that forward-thinking senior property managers[]

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

outsourcing

Building Profit with Back-Office Outsourcing

In property management, the digital switchover is creating an interesting trend. Collapsing apartment operations into digital is disrupting talent models, ending traditional workflows and creating new organizational risk. Big changes on the inside are creating even bigger changes on the outside, where markets are moving and deals flying off the shelf. In the midst of[]

property management

Strength in Numbers: Tools for Success in Property Management

Successful property management professionals understand that relationships are the cornerstone of our business. From prospects and residents, to coworkers, to industry peers, it’s all about connecting with and learning from people. But are you leveraging your networks in the best way possible and maximizing the value of your relationships? Knowledge sharing is key when it[]

4 New Year’s Resolutions for the Property Management Professional

As the final words are written on an eventful year in the multifamily industry, our eyes turn towards 2013 with optimism and excitement. Here are four New Year’s resolutions for property management professionals to consider adding to their own list of resolutions for 2013.

Now Hiring Sign Stating Elf Wanted

Eight Property Management Jobs Suitable for Elves

If you’re looking to add headcount to your property management staff in 2013, you should consider hiring elves. Not every elf makes it to the North Pole, but they make great employees no matter where they work. Here are a few jobs we think would be suitable for elves around your apartment community.

Property Management Trends in 2012: Part 3 – Micro Units

Major urban areas across the country are giving micro units a closer look. And they should: these tiny apartments are more than just a flash in the pan trend, they most likely represent the next evolutionary phase of the modern city.

Property Management Tips for the Zombie Apocalypse

It’s finally happened. The Zombie Apocalypse has arrived. But in this dangerous climate, you still need to manage and lease your apartments. Here are some helpful tips to ensure maximum occupancy, increased revenue, and high levels of resident satisfaction during the golden age of the zombie.

ENERGY STAR in the Apartment Industry is Good Business

A multifamily property that has an ENERGYSTAR® rating has several advantages over those that do not, but an apartment community that isn’t eligible to get that little blue sticker can reap some of the same benefits by becoming a partner.

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