Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

Smart Home Technology for Energy Efficiency

Smart Home Technology for Energy Efficiency

The Internet of Things (IoT) has taken the nation by storm. However, its value to an apartment operation is as varied as the nation’s rental product itself. While home chore automation and security have inspired a surge of innovation and enthusiasm, a more direct and obvious driver of cost recovery is already in place for[]

renters expectations

Fast Facts for Managing Prospective Renters’ Expectations

Surveys gauging how renters use technology to rent and live at apartments are taking on a sense of urgency at SatisFacts and ApartmentRatings.com. Because more renters are finding their homes on mobile, tablet and desktop applications, the leading multifamily research firm is going back to the well more often. Since the first technology-oriented survey emerged[]

Data and Trends are Telling the Story in Multifamily

April’s Texas Apartment Association 2018 Education Conference was time to absorb not only some good fare and a slow stroll on the Riverwalk but emerging trends in the apartment industry. And maybe a moment to wishfully think about the chances of winning the raffle for a 2018 Alfa Romeo Giulia that sat behind ropes on[]

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

Solid occupancy numbers often blind senior living property managers to a glaring problem: the cost of keeping those units full. Add up what you’re spending on third-party lead sources along with internal resources devoted to working leads and you’d probably be shocked at your cost per lease. The good news is that forward-thinking senior property managers[]

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

outsourcing

Building Profit with Back-Office Outsourcing

In property management, the digital switchover is creating an interesting trend. Collapsing apartment operations into digital is disrupting talent models, ending traditional workflows and creating new organizational risk. Big changes on the inside are creating even bigger changes on the outside, where markets are moving and deals flying off the shelf. In the midst of[]

property management

Strength in Numbers: Tools for Success in Property Management

Successful property management professionals understand that relationships are the cornerstone of our business. From prospects and residents, to coworkers, to industry peers, it’s all about connecting with and learning from people. But are you leveraging your networks in the best way possible and maximizing the value of your relationships? Knowledge sharing is key when it[]

Multifamily Maintenance Teams Move the Energy Needle

Multifamily Maintenance Teams Move the Energy Needle

The architect may design it. The builder may build it.  The manager may even lease it. But no one knows about the physical performance of a property—inside and out—like the maintenance team. In fact, a recent study found that maintenance techs (or facilities managers) have direct or indirect impact on 82 percent of the points[]

student housing

A Quick Take on Student Housing from InterFace 2018

A good thing about housing conferences is the wealth of information to learn. The better thing is that within those opportunities, extending from the hours of networking on couches and corner nooks in lounges and hallways, education sessions are prime real estate for new ideas. Yet how well the experts convey vital statistics, strategies and[]

Apartment Marketing for the Class of 2016: Adjust your Mindset

Today’s college students—your future and potentially current renters—see the world in a much different way. Apartment property owners and managers should keep that different world view in mind when putting together their apartment marketing plans.

A Strategic Approach to Using Social Media for Sales & Marketing [Slides]

In this presentation to the Greater Dallas NARPM Chapter, here are some strategies you should consider prior to, and when using, social media. But before venturing into the social media universe, you need to make sure that the center of your digital universe, your apartment property website, is the best it can be.

The New Apartment Market Trend: Micro Units

The latest apartment market trend is building micro units. If micro apartments become a reality, how would life be different for a property manager at a property with these tiny apartments? After all, it’s easy to develop miniaturized apartments, but it’s not like you can reduce the size of the people inside the units.

Using Apartment Marketing to Create Emotional Connections

Creating an emotional connection with customers is extremely important for brands. But can that same kind of emotional connection be made between potential renters and an apartment unit or community before they even move in? Maybe brand laddering can help.

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