Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

Job Costing Solution to Improve Multifamily Project Management design

A Job Costing Solution to Improve Multifamily Construction

Construction projects are increasingly costing more–but it’s not just a shortage of labor that’s driving costs up during one of the nation’s biggest construction booms. Creative apartment designs, rising material prices, regulatory issues, and interior vanity details are tacking on a superfluous price tag for market investors. Multifamily construction–whether it is unit renovations or ground-up[]

accessibility noncompliance

When Accessibility Noncompliance Puts Assisted Living Communities at Risk

Any assisted living property manager knows that accessibility noncompliance with the Americans with Disabilities Act is an issue. Residents who require mobility assistance or have a disability must be able to access the community just as any able-bodied person. Installation of ramps, grab bars and handicap parking places may signify that the property is compliant.[]

Minimizing Fraudulent Applications Through Identity Verification

How to Minimize Fraudulent Applications with Identity Verification

More personal information about consumers is ‘freely’ available to view or purchase online today than ever before. It doesn’t take a rocket scientist to know that with the abundance of data available nowadays, the incidence of fraud increases. Now more than ever, property management companies need to protect its data and one way to do[]

student housing

The Latest Market Insights in Student Housing

The RealPage Student Team is attending InterFace Student Housing Conference in Austin this week, where top industry players are gathering for market insights and trends, continued education and networking. Taylor Gunn, Director of Student Housing at RealPage, delivered an enlightening presentation on the Student Market in the recent webcast, “Student Housing Q1 Market Update.” Gunn spoke about[]

apartment of the future

Embracing Disruption: The Apartment of the Future

As stewards of the multifamily housing industry, we each have visions for the apartment of the future. Some may see it as a techno-eccentric unit, a place in a world unto itself that stimulates the imagination and promotes self-indulgence in urban playgrounds. Others could argue it supports sophistication, lifestyle and basic essentials and redefines the[]

Turning Multifamily Maintenance into Renewals

Turning Multifamily Maintenance into Renewals

A Paul Rhodes education session is always a good way to spend part of the day at a multifamily conference, especially after lunch when the eyes get heavy. His sermon-like presentations always grab everybody’s attention. There’s bound to be a hallelujah or two. His session on how to turn multifamily maintenance into renewals didn’t disappoint.[]

Benchmarking Compliance Using Energy Star Portfolio Manager

Benchmarking Compliance Using Energy Star Portfolio Manager

The filing dates to report building energy benchmarking data to the Energy Commission run from April 1 through July 1, and states are expecting building owners to do it through the Environmental Protection Agency’s “Energy Star Portfolio Manager”. The question is, are you in compliance with all your filing requirements? And just how do you[]

spring landscapes

Some Spring Landscapes May be Delayed by Heavy March Snows

Four Nor’easters that poured loads of snow in the eastern U.S. so far in March have no doubt stalled or delayed spring landscape preparations at apartment communities from the southern Appalachians to New England. Property managers trying to get a jump on sprucing up the grounds in advance of peak leasing season have seen green[]

DepositIQ

How RealPage DepositIQ is Changing the Game of Security Deposits

Many a lease has been lost when the deal comes down to the cost of the security deposit. Most property managers will agree that a high deposit can discourage an applicant as much as rent cost. Suffice to say, the necessary pledge by the resident to keep the apartment fit as a fiddle, once equal[]

spring in multifamily

3 Steps to a Green Spring in Multifamily

Every year, after the Superbowl is over in February and winter starts to fade away, it’s time to get about the business of spring. With the cleats hung up for the season, lawn implements like rakes, fertilizer spreaders and pruning shears take center stage everywhere. For apartments, this time of year is an opportunity to[]

Apartment Marketing for the Class of 2016: Adjust your Mindset

Today’s college students—your future and potentially current renters—see the world in a much different way. Apartment property owners and managers should keep that different world view in mind when putting together their apartment marketing plans.

A Strategic Approach to Using Social Media for Sales & Marketing [Slides]

In this presentation to the Greater Dallas NARPM Chapter, here are some strategies you should consider prior to, and when using, social media. But before venturing into the social media universe, you need to make sure that the center of your digital universe, your apartment property website, is the best it can be.

The New Apartment Market Trend: Micro Units

The latest apartment market trend is building micro units. If micro apartments become a reality, how would life be different for a property manager at a property with these tiny apartments? After all, it’s easy to develop miniaturized apartments, but it’s not like you can reduce the size of the people inside the units.

Using Apartment Marketing to Create Emotional Connections

Creating an emotional connection with customers is extremely important for brands. But can that same kind of emotional connection be made between potential renters and an apartment unit or community before they even move in? Maybe brand laddering can help.

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