Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

accessibility compliance

The Importance of Accessibility Compliance in Multifamily

Greg Proctor, Vice President of RealPage Compliance Services, has been preaching the need for more awareness of accessibility compliance issues with properties for years. Out of all of the properties he has inspected over the years (and that is many years), he has yet to find one that is completely in compliance with the regulations[]

The Rising Cost of Apartment Construction: It’s More than Labor Shortage

Much has been made about the impact on construction of a weakened skilled labor force, but the shortage of workers isn’t the only reason some projects are delivering late and costing more. Increasingly difficult apartment designs and regulatory issues are among several factors that have slowed progress at a time when units can’t be delivered[]

Utility Billing Services: Less Risky Business, More Recovery

Utility Billing Services: Less Risky Business, More Recovery

New owners of multifamily residential property are often surprised at the number of laws that affect their ability to do business. In addition to statewide landlord and tenant codes, an owner electing to pass through the cost of usage and ancillary services must consider the local utility tariffs, city or county ordinances, state utility law[]

best screening practices

7 Best Screening Practices to Minimize Risk

Are you thinking about ways to minimize risk during the resident screening process? Here are the best screening practices for multifamily operators and leasing professionals: 1. Don’t leave anything to chance You set the standard for who lives in your community, not fate. Accomplish this by setting rental criteria that matches your unique business priorities.[]

property tours

Are You Still Giving Multifamily Property Tours on Site?

Ever wanted a property tour to see inside the apartment of Rick Deckard, the Blade Runner Detective made famous by Harrison Ford? Thanks to Blade Runner 9732, a recently released virtual reality (VR) program, you can walk around, look through the various rooms in the apartment, and even check out some of his personal belongings.[]

RealPage EasyLMS, an online learning platform

EasyLMS, The Online Learning Platform to Win the Talent Contest

The economy (cross your fingers) is looking strong, along with the jobs market. And while that’s good news for the apartment business overall, there’s a significant downside: it’s getting hard to find talented staff, particularly at the site level. An article in the January edition of NAA’s Units Magazine placed “the labor crunch” at the[]

Quick and Easy Vendor Certification with Credential Key

Quick and Easy Vendor Certification with RealPage Credential Key

It’s 3 a.m. and a resident dials your contact center. The floor in the apartment is flooding, water is inching up the walls and the resident is helpless. You call your preferred plumber and get a recording that the company is closed for the week for a much needed vacation. Other vendors in your tool[]

multifamily

Thinking Outside of the Box in Multifamily

Buzzwords come and go in multifamily like in any other industry. “Crushed it!” was introduced what seems like yesterday, but it’s already in the Urban Dictionary graveyard, to be replaced by something a little more up to date. So pardon me when I show my age by “thinking outside the box.” That catchphrase went out[]

utility management

Utility Management: Health is an Inside Job

Health is a hot topic these days. From insurance to lifestyle to diet, it’s anyone’s guess as to the best path to a long and healthy life. Still, what if health had just as much to do with where you spend your days as it does with your behavior? Even though time spent outdoors has[]

Technology Products for Multifamily Smart Homes

Smart Home Technology Offers More Options for Multifamily

As expected, the latest smart home technology beamed at January’s 2018 National Association of Home Builders International Builders Show in Orlando. A wealth of home connectivity gizmos promised the latest in creature comforts as home living continues to drive into the next century, whether applied under one roof in the suburbs or in an apartment[]

Apartment Marketing for the Class of 2016: Adjust your Mindset

Today’s college students—your future and potentially current renters—see the world in a much different way. Apartment property owners and managers should keep that different world view in mind when putting together their apartment marketing plans.

A Strategic Approach to Using Social Media for Sales & Marketing [Slides]

In this presentation to the Greater Dallas NARPM Chapter, here are some strategies you should consider prior to, and when using, social media. But before venturing into the social media universe, you need to make sure that the center of your digital universe, your apartment property website, is the best it can be.

The New Apartment Market Trend: Micro Units

The latest apartment market trend is building micro units. If micro apartments become a reality, how would life be different for a property manager at a property with these tiny apartments? After all, it’s easy to develop miniaturized apartments, but it’s not like you can reduce the size of the people inside the units.

Using Apartment Marketing to Create Emotional Connections

Creating an emotional connection with customers is extremely important for brands. But can that same kind of emotional connection be made between potential renters and an apartment unit or community before they even move in? Maybe brand laddering can help.

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