Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

green financing multifamily

Green Financing in Multifamily Housing Grows in 2017

Lower interest rates and larger loans are fueling energy conservation inside multifamily housing operations across the country, bolstering the bottom line of owners and the wallets of residents. Fannie Mae, Freddie Mac, HUD and the Federal Housing Authority (FHA) offer multiple loan discounts that recognize apartment properties that use less energy. Apartment buildings with energy-saving[]

home wildfires

What Makes a Home More (or Less) Likely to Burn in a Wildfire?

Wildfires are an inevitable environmental concern when living in an area with high temperatures and low humidity. While they are a powerful, destructive force that can engulf entire communities, your property does not have to go up in flames. What causes one home to burn while a neighbor’s home remains largely undisturbed? Read on to learn about[]

how to control mosquitos

How to Control Mosquitos Hanging Around Your Apartment Community

Labor Day may signal the unofficial last day of summer, the final big opportunity for outdoor gatherings, but as cooler weather approaches the desire of your residents to chill on patios, decks and outside common areas doesn’t fade. If anything, more people will frequent conversational areas like fire pits and around the grill. The sad fact[]

business intelligence software

Leveraging Business Intelligence to Make the Right Decision

Good business sometimes relies on playing hunches. A property manager may have a gut feeling that it’s time to increase new rents and settle in for longer-term leases. Or that upgrading floors in each unit will net even higher rents and give the bottom line an extra lift. Great business leaders will tell you that following[]

Leasing Agent Sales Learning Delivers a Huge Payoff

Considering they represent multifamily’s sales force, it’s amazing how few leasing agents are effectively educated in how to close leases. Some come from sales backgrounds, but others from previous positions as leasing agents or retail jobs without ever being formally exposed to basic sales principles and product knowledge. Leasing agents often wear many hats in[]

multifamily budgeting software

Say Goodbye to Spreadsheets with Multifamily Budgeting Software [eBook]

Budgeting tends to be an endless cycle of cramming numbers into spreadsheets, and working out a grueling alternative to manipulate the amount of money that was allotted the year before. It always starts with good intentions, but more often than not, the end result is repeating last year’s budget.Does this sound familiar? Create realistic budgeting[]

data science

Splitting the Atom: Using Data Science to Drive the Right Kind of Residents

Today’s quest for renter leads begs the question whether sales and marketing are working from the same recipe. Quantity mostly trumps quality as metrics tend to focus on activity and outcome. The industry has a wealth of ways to cultivate leads – everything from guest cards to website chats. And according to marketing experts at[]

Dog DNA Testing is Becoming More of a Household Name in Multifamily

One of an apartment community’s greatest assets and amenities is clean, well-kept common areas and grounds. But a green, inviting landscape loses its luster with one step into a squishy mess. A lawn marred by doggy landmines is not only gross but a breeding ground for disease and environmental issues. Dog feces removal awareness has[]

vendor credentialing

RealPage’s Leading Vendor Credentialing Software Updates Sophisticated UI

Compliance Depot, a RealPage Vendor Credentialing service, released a new version of its industry-leading vendor credentialing software. RealPage Vendor Credentialing has been given a brand-new look and feel, with easy navigation and dashboard reporting, among other enhancements. The product helps multifamily owners and operators reduce vendor-related risk with a credential management program supervised by licensed insurance[]

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

Apartment Marketing for the Class of 2016: Adjust your Mindset

Today’s college students—your future and potentially current renters—see the world in a much different way. Apartment property owners and managers should keep that different world view in mind when putting together their apartment marketing plans.

A Strategic Approach to Using Social Media for Sales & Marketing [Slides]

In this presentation to the Greater Dallas NARPM Chapter, here are some strategies you should consider prior to, and when using, social media. But before venturing into the social media universe, you need to make sure that the center of your digital universe, your apartment property website, is the best it can be.

The New Apartment Market Trend: Micro Units

The latest apartment market trend is building micro units. If micro apartments become a reality, how would life be different for a property manager at a property with these tiny apartments? After all, it’s easy to develop miniaturized apartments, but it’s not like you can reduce the size of the people inside the units.

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