Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

Quick and Easy Vendor Certification with Credential Key

Quick and Easy Vendor Certification with RealPage Credential Key

It’s 3 a.m. and a resident dials your contact center. The floor in the apartment is flooding, water is inching up the walls and the resident is helpless. You call your preferred plumber and get a recording that the company is closed for the week for a much needed vacation. Other vendors in your tool[]

multifamily

Thinking Outside of the Box in Multifamily

Buzzwords come and go in multifamily like in any other industry. “Crushed it!” was introduced what seems like yesterday, but it’s already in the Urban Dictionary graveyard, to be replaced by something a little more up to date. So pardon me when I show my age by “thinking outside the box.” That catchphrase went out[]

utility management

Utility Management: Health is an Inside Job

Health is a hot topic these days. From insurance to lifestyle to diet, it’s anyone’s guess as to the best path to a long and healthy life. Still, what if health had just as much to do with where you spend your days as it does with your behavior? Even though time spent outdoors has[]

Technology Products for Multifamily Smart Homes

Smart Home Technology Offers More Options for Multifamily

As expected, the latest smart home technology beamed at January’s 2018 National Association of Home Builders International Builders Show in Orlando. A wealth of home connectivity gizmos promised the latest in creature comforts as home living continues to drive into the next century, whether applied under one roof in the suburbs or in an apartment[]

Mobile Facilities App for Maintenance

Cutting the Paperwork Out of Maintenance with the Mobile Facilities App

RISE Real Estate, a successful company with holdings in both conventional and student, finally has a new tool that benefits both properties. Before encountering the Mobile Facilities App, however, they documented maintenance the way most companies do: with lots of paper and trips to the front office. “It’s inherently wasteful,” says RISE’s software platform analyst, Carlos[]

Navigating the Energy Map with Utility Management

Navigating the Energy Map with Utility Management

Apartment properties stand as one of the nation’s largest consumers of energy. As owners and operators feel the growing impact on their operations, the ever-evolving world of utility management shows a lot of promise in controlling costs and increasing both asset value and savings. Energy deregulation In 1978, new Federal Energy Regulatory Commission (FERC) policies[]

The Top Kitchen and Bath Trends for 2018

Home building professionals are painting the latest kitchen and bath trends broader than a barn door. Influenced by the home improvement television craze, farmhouse kitchens have finally overtaken traditional styles, according to the National Kitchen & Bath Association 2018 Design Trends Report released in January at the National Association of Home Builders International Builders Show.[]

tracs 2.0.3.A

Affordable Housing: TRACS Implementation Pushed Back to Fall 2018

Earlier this week, RealPage Affordable Leadership attended a Tenant Rental Assistance Certification System (TRACS) Industry meeting at HUD in Washington, D.C. At the meeting, HUD informed RealPage that TRACS 2.0.3.A will not be implemented until the Fall of 2018. The setback comes in lieu of several factors—firstly, HUD is running a major technology update on[]

Backyards Are Creating More Opportunities for Multifamily Operators and Residents

The backyard retreat is an obvious perk of renting or owning a home that many residents don’t always experience in multifamily. And while the latest in common-area apartment design hopes to capture that garden or courtyard experience, there’s nothing like your own personal space for relaxing or contemplating work and life. In multifamily, backyards are[]

business intelligence software

Using Business Intelligence Software for Student Housing

Talk to any student housing operator and they’ll acknowledge a “rush” of a different kind on college campuses each year. Move-in day and the weeks leading up to it are intense as leasing agents try to fill beds, Resident Life is making roommate assignments and parents are calling to ask one more time what their[]

Apartment Marketing for the Class of 2016: Adjust your Mindset

Today’s college students—your future and potentially current renters—see the world in a much different way. Apartment property owners and managers should keep that different world view in mind when putting together their apartment marketing plans.

A Strategic Approach to Using Social Media for Sales & Marketing [Slides]

In this presentation to the Greater Dallas NARPM Chapter, here are some strategies you should consider prior to, and when using, social media. But before venturing into the social media universe, you need to make sure that the center of your digital universe, your apartment property website, is the best it can be.

The New Apartment Market Trend: Micro Units

The latest apartment market trend is building micro units. If micro apartments become a reality, how would life be different for a property manager at a property with these tiny apartments? After all, it’s easy to develop miniaturized apartments, but it’s not like you can reduce the size of the people inside the units.

Using Apartment Marketing to Create Emotional Connections

Creating an emotional connection with customers is extremely important for brands. But can that same kind of emotional connection be made between potential renters and an apartment unit or community before they even move in? Maybe brand laddering can help.

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