Michael Cunningham

Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

community recycling

Adopting Recycling is Becoming Easier and More Desirable in Multifamily

Contracting with a waste management vendor is the first step toward getting the ball rolling on community recycling. But the presence of recycling bins isn’t always enough to get residents involved in one of the most common earth-friendly initiatives. The success of any multifamily recycling program comes from within. Property managers and leasing staff hold[]

property management software

8 Keys to the Health of Your Property Management System [eBook]

The market demand for rental properties is growing and changing fast. In order to compete, your business needs to be in the best shape possible. A whole business approach is required to stay ahead of the game in an ever-changing, highly competitive market. RealPage’s fully-integrated property management software offers a holistic focus, assessing the needs[]

green financing multifamily

Green Financing in Multifamily Housing Grows in 2017

Lower interest rates and larger loans are fueling energy conservation inside multifamily housing operations across the country, bolstering the bottom line of owners and the wallets of residents. Fannie Mae, Freddie Mac, HUD and the Federal Housing Authority (FHA) offer multiple loan discounts that recognize apartment properties that use less energy. Apartment buildings with energy-saving[]

home wildfires

What Makes a Home More (or Less) Likely to Burn in a Wildfire?

Wildfires are an inevitable environmental concern when living in an area with high temperatures and low humidity. While they are a powerful, destructive force that can engulf entire communities, your property does not have to go up in flames. What causes one home to burn while a neighbor’s home remains largely undisturbed? Read on to learn about[]

how to control mosquitos

How to Control Mosquitos Hanging Around Your Apartment Community

Labor Day may signal the unofficial last day of summer, the final big opportunity for outdoor gatherings, but as cooler weather approaches the desire of your residents to chill on patios, decks and outside common areas doesn’t fade. If anything, more people will frequent conversational areas like fire pits and around the grill. The sad fact[]

business intelligence software

Leveraging Business Intelligence to Make the Right Decision

Good business sometimes relies on playing hunches. A property manager may have a gut feeling that it’s time to increase new rents and settle in for longer-term leases. Or that upgrading floors in each unit will net even higher rents and give the bottom line an extra lift. Great business leaders will tell you that following[]

Leasing Agent Sales Learning Delivers a Huge Payoff

Considering they represent multifamily’s sales force, it’s amazing how few leasing agents are effectively educated in how to close leases. Some come from sales backgrounds, but others from previous positions as leasing agents or retail jobs without ever being formally exposed to basic sales principles and product knowledge. Leasing agents often wear many hats in[]

multifamily budgeting software

Say Goodbye to Spreadsheets with Multifamily Budgeting Software [eBook]

Budgeting tends to be an endless cycle of cramming numbers into spreadsheets, and working out a grueling alternative to manipulate the amount of money that was allotted the year before. It always starts with good intentions, but more often than not, the end result is repeating last year’s budget.Does this sound familiar? Create realistic budgeting[]

data science

Splitting the Atom: Using Data Science to Drive the Right Kind of Residents

Today’s quest for renter leads begs the question whether sales and marketing are working from the same recipe. Quantity mostly trumps quality as metrics tend to focus on activity and outcome. The industry has a wealth of ways to cultivate leads – everything from guest cards to website chats. And according to marketing experts at[]

Dog DNA Testing is Becoming More of a Household Name in Multifamily

One of an apartment community’s greatest assets and amenities is clean, well-kept common areas and grounds. But a green, inviting landscape loses its luster with one step into a squishy mess. A lawn marred by doggy landmines is not only gross but a breeding ground for disease and environmental issues. Dog feces removal awareness has[]

DNA Testing is Okay for Pets but Not for Resident Screening?

Crime in the apartment community and doggy doo on the grounds share much in common – both are unsavory to residents and reduce quality of life. But the similarities end there. For now, privacy concerns will keep DNA testing from being used by the multifamily industry for resident screening.

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