Nikki Khorrami is the Senior Manager of SEM & Conversion Rate Optimization for RealPage, Inc. Her diverse background spans across the spectrum of digital marketing, from SEM and paid advertising to online conversion strategies and search optimization techniques. Nikki oversees a team who supports marketing for over 60 RealPage products and services.
For the arrival of each generation, student housing operators need to extend the welcome mat long before the key goes in the lock. In recent years, generational preferences made a big leap with Millennials and they continue to evolve with next group leasing student housing. The evolution is affecting the way operators produce and capture[…]
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Reaching the most qualified renters gains the most profitable outcomes. However, how do you reach today’s most qualified renters? Engage their focus and go beyond their rental search expectations. Capture, convert and retain today’s breed of renter with the right renter engagement technology and the right partner to help you accomplish it all. 1. Make[…]
Apartment residents today are quick to say what amenities they most prefer. While surveys offer great insight, the ultimate way a renter communicates interest with certain features is by signing a lease. An amenity rich unit that sits vacant on the market too long is an indicator that the price may be too high. A[…]
While it’s just a blip, apartment home and lease fraud is now being measured on the Federal Trade Commission’s identity theft and fraud radar. Three years ago, identity fraud or theft related to the lease housing industry first showed up on the agency’s annual Consumer Sentinel report. The number of complaints − albeit just a[…]
Roughly 10,000 people will turn 65 every day for the next 20 years. The rise in the senior population means a greater demand for senior housing and associated healthcare. Is your property prepared for the senior boom with senior living software? In the new age of care-centered residences, here are five tech trends that can help[…]
As the U.S. economy generally continues an upward tick, household debt has eclipsed that of levels in 2008 leading into the Great Depression. Total household debt has increased by $149 billion to $12.73 trillion. Depending on who you talk to, that should cause alarm. But economists argue that the economic condition is now much healthier[…]
Millennials are grabbing all the front page multifamily headlines, but the industry should look inside a little deeper at a demographic that is already making news and plans to stay in the limelight for the next several years. So says one well-respected apartment market official. Baby Boomers are the new hipsters in rental housing, says[…]
Three ways the right resident screening solution can help property managers say yes and reduce the risk Recent news that Americans, especially those in the middle class, are earning more money after years of stagnation, combined with employment gains is encouraging for the rental housing industry. Higher earnings and low unemployment rates are precisely the[…]
Uncovering new leasing strategies through renter segmentation data The information supplied by prospects and residents during the leasing and lead processes can be like striking gold. Apartment leasing teams panning for new residents can gain insight into how to attract, secure and retain residents by digging into the mounds of renter-provided information and key demographics[…]
You’ve seen it – the vibrant public square and lawn energized with children playing, people lingering, local musicians singing cool songs as sweet-smelling smoke billows from food trucks. Like many in the real estate industry, we see these delightful spaces and think “we need this for our projects.” Open gathering spaces have always been the[…]
Online Marketing Fundamentals Chances are if your business has any type of online presence, then you’re familiar with the terms SEO and SEM. But, what exactly do you know about these acronyms? Your initial reaction may be to run to the search engines and click on the first result that appears. Search engines are now the[…]
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Congratulations! You have a fantastic product. Newsflash! Your competitor has a fantastic product, t...
Multifamily owners will sometimes find themselves non-compliant because of a misinterpretation of th...
An automated vending machine generating $2,500 in weekly revenue is most likely not selling just can...
When it officially stamps hoarding as a disorder in May, the American Psychiatric Association will c...
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