Stephanie Daugherty

Digital Marketing Advisor, Leasestar, RealPage, Inc.

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Stephanie currently serves as a Digital Marketing Advisor for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, content marketing, blogging, and social media management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

Navigating Through ADA Compliance on Property Websites

Americans with Disabilities Act compliance is going beyond the physical equipment around the property and into the digital age. Website accessibility for the disabled has become a hot topic in recent years and the multifamily community needs to consider property website compliance. Earlier this year, regulations aimed at federal institutions to ensure website-accessibility compliance began[]

2018, a Pivotal Year in the Affordable Housing Industry

2018, a Pivotal Year in the Affordable Housing Industry

As discussed in RealWorld 2018 sessions  2018 has been a pivotal year in the Affordable Housing sector under the current administration. With a shortage of 7.2 million affordable housing units and the highest increase in homelessness in almost a decade according to HUD, the Joint Center for Housing Studies of Harvard University, and other sources,[]

New from RealPage Analytics: Apartment Affordability, Student Housing Performance and Demand Drivers

New from RealPage Analytics: Apartment Affordability, Student Housing Performance and Demand Drivers

RealPage Analytics provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Affordability concerns overstated, lease transactions show Rental affordability has come under close scrutiny in recent years, as activists point to strong rent growth in the apartment market. But data exclusive to the market-rate apartment sector[]

New from MPF Research: Metro-Level Development Trends

New from MPF Research: Metro-Level Development Trends

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest metro-level development trends from RealPage’s multifamily intelligence division. DC’s apartment construction boom continues  Apartment completions in Washington, D.C. recently hit a two-decade high. How is the surge in new supply affecting market fundamentals and operator pricing power? In a new report,[]

multifamily learning management system

EasyLMS Becomes First True Multilingual Multifamily Learning Management System

In many parts of the U.S., Spanish speakers now make up a large part of the maintenance and housekeeping staff at many multifamily properties. And while Spanish versions of courses are now part of most multifamily learning management systems, they’ve only partly solved the difficulty of the Spanish speaker’s experience. Why? Because while the course[]

Why Outsourcing Accounting Will Give Your Company a Competitive Edge

Since arriving in the information technology world almost four decades ago, outsourcing has evolved into a key business practice across many industries. It’s no longer the butt of jokes, like when EDS and IBM set wheels in motion in the 1980s for companies to hand off internal routine computer maintenance and administration to overseas work[]

New from MPF Research: Metro-Level Rent Growth, Student Housing Supply, Texas’ Energy Sector

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. West region dominates top 10 leaderboard for rent growth Among the nation’s major markets, a handful displayed exceptional pricing power in 1st quarter 2017. Keeping with recent trends, each of the nation’s top performing markets could[]

Is Supply Growth Finally Changing Multifamily Performance Benchmarking?

Is Supply Growth Finally Changing Multifamily Performance Benchmarking?

I read with great interest a report from recently on a surge in June of both total and multi-family residential permits. Residential permits jumped 30% while multi-family permits jumped a whopping 79% from June 2014 and 16.1% from just the last month, May 2015. The June multi-family annual rate of 674,000 units is the highest[]

New on #AptChat: Challenges in Student Housing Today

We’ve begun monitoring the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. Student Housing Today: Challenges and Opportunities The theme of this week’s chat was “Student Housing Today: Challenges and Opportunities,” chosen because the 2016 NMHC Student Housing[]

multifamily construction

Creating Homes Where Residents Want to Live

The wow in selling a prospect, or even an existing resident, on an apartment community is being turned inside out. A seamless transition from the outdoors to the indoors and back out is inspiring some designers and architects in multifamily construction in their efforts to create an improved resident experience. Community building entrances are taking on[]

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

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