Stephanie Daugherty

Digital Marketing Advisor, Leasestar, RealPage, Inc.

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Stephanie currently serves as a Digital Marketing Advisor for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, content marketing, blogging, and social media management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

multifamily learning management system

EasyLMS Becomes First True Multilingual Multifamily Learning Management System

In many parts of the U.S., Spanish speakers now make up a large part of the maintenance and housekeeping staff at many multifamily properties. And while Spanish versions of courses are now part of most multifamily learning management systems, they’ve only partly solved the difficulty of the Spanish speaker’s experience. Why? Because while the course[]

Why Outsourcing Accounting Will Give Your Company a Competitive Edge

Since arriving in the information technology world almost four decades ago, outsourcing has evolved into a key business practice across many industries. It’s no longer the butt of jokes, like when EDS and IBM set wheels in motion in the 1980s for companies to hand off internal routine computer maintenance and administration to overseas work[]

New from MPF Research: Metro-Level Rent Growth, Student Housing Supply, Texas’ Energy Sector

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. West region dominates top 10 leaderboard for rent growth Among the nation’s major markets, a handful displayed exceptional pricing power in 1st quarter 2017. Keeping with recent trends, each of the nation’s top performing markets could[]

New on #AptChat: Challenges in Student Housing Today

We’ve begun monitoring the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. Student Housing Today: Challenges and Opportunities The theme of this week’s chat was “Student Housing Today: Challenges and Opportunities,” chosen because the 2016 NMHC Student Housing[]

multifamily construction

Creating Homes Where Residents Want to Live

The wow in selling a prospect, or even an existing resident, on an apartment community is being turned inside out. A seamless transition from the outdoors to the indoors and back out is inspiring some designers and architects in multifamily construction in their efforts to create an improved resident experience. Community building entrances are taking on[]

landscaping and decor

The Hidden Benefits of Landscaping and Décor

Digested from “Property Management: Cost Saving Tips on Landscaping, Design, & Décor.” San Diego Premier Property Management. Friscia, Salvatore. In property management, first impressions matter. A prospect’s opinion of your property begins to form the moment they pull up, and can determine whether a lease is signed or lost to the competition. To draw new[]

What's New In Social Media

What’s New in Social: Changes for Instagram and Periscope

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

How Meerkat and Periscope are Changing Multifamily

Will live streaming applications play a vital role in the apartment selection process? It’s 5pm on a Friday and you are just getting off of work.  You have been looking for a new apartment to better accommodate your family and you really wanted to check out this apartment complex that you saw online.  It’s listed[]

snowy multifamily properties

How to Plan Ahead for the Battle Against Snow

Create snow removal, winterization plans before Mother Nature drops in this fall In some parts of the country, winter-like weather can descend long before it’s time to carve the Thanksgiving turkey. It’s not uncommon for snowstorms to blanket parts of the Midwest and Northeast in the months leading up to the official start of winter. Early snowfall[]

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

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