Stephanie Daugherty

Digital Marketing Advisor, Leasestar, RealPage, Inc.

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Stephanie currently serves as a Digital Marketing Advisor for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, content marketing, blogging, and social media management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

Is Your Website Senior and ADA Friendly?

According to AARP, Baby Boomers spend about $3 trillion annually and a whopping 78 percent are online, where they’re buying $7 billion in goods and services. As of 2017, they spent more time online than Millennials. It’s likely their time spent online will continue to grow, and they have the resources to support an increasing number of online[]

Discover Your Property’s Value, Fast (No Complex Formulas Needed)

Do you know what your building or portfolio is worth today? Maybe you have an approximation, but do you know the exact answer, based on today’s occupancy rates, market data, operating costs and other factors? If your answer is yes, chances are, it took a lengthy process to get there. Determining the value of a[]

Feeling Good Inside

The multifamily industry impacts millions of lives every day. As such, it is in society’s best interest that multi-family professionals do what they can to create healthy indoor environments within their communities. Residents receiving the full benefit of healthy indoor air is a win for everyone. Residents benefit when apartment communities in deregulated energy markets[]

Women of Student Housing: Empowering Others to Succeed

Behind the scenes of the National Apartment Association’s CampusConnex in Orlando this February, about 30 women in the student housing industry gathered. Many were colleagues, coworkers and even competitors, vying for the growing share of the student housing industry. As with any gathering of competing companies, the air could have been tense. That was hardly[]

How Much Data is Too Much? Finding Meaningful Multifamily Metrics

The question of “what’s the rent?” in multifamily has gotten more complex over the years. Establishing rent on distinctly different apartments is one thing and finding the sweet spot on comparative units is another. Today, many factors dictate the rent. Is it a new lease? Is it a renewal? What amenities are included? What time[]

Navigating Through ADA Compliance on Property Websites

Americans with Disabilities Act compliance is going beyond the physical equipment around the property and into the digital age. Website accessibility for the disabled has become a hot topic in recent years and the multifamily community needs to consider property website compliance. Earlier this year, regulations aimed at federal institutions to ensure website-accessibility compliance began[]

2018, a Pivotal Year in the Affordable Housing Industry

2018, a Pivotal Year in the Affordable Housing Industry

As discussed in RealWorld 2018 sessions  2018 has been a pivotal year in the Affordable Housing sector under the current administration. With a shortage of 7.2 million affordable housing units and the highest increase in homelessness in almost a decade according to HUD, the Joint Center for Housing Studies of Harvard University, and other sources,[]

New from RealPage Analytics: Apartment Affordability, Student Housing Performance and Demand Drivers

New from RealPage Analytics: Apartment Affordability, Student Housing Performance and Demand Drivers

RealPage Analytics provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Affordability concerns overstated, lease transactions show Rental affordability has come under close scrutiny in recent years, as activists point to strong rent growth in the apartment market. But data exclusive to the market-rate apartment sector[]

New from MPF Research: Metro-Level Development Trends

New from MPF Research: Metro-Level Development Trends

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest metro-level development trends from RealPage’s multifamily intelligence division. DC’s apartment construction boom continues  Apartment completions in Washington, D.C. recently hit a two-decade high. How is the surge in new supply affecting market fundamentals and operator pricing power? In a new report,[]

multifamily learning management system

EasyLMS Becomes First True Multilingual Multifamily Learning Management System

In many parts of the U.S., Spanish speakers now make up a large part of the maintenance and housekeeping staff at many multifamily properties. And while Spanish versions of courses are now part of most multifamily learning management systems, they’ve only partly solved the difficulty of the Spanish speaker’s experience. Why? Because while the course[]

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

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