Tim Blackwell

Contributing Editor, Property Management Insider
President, Ballpark Impressions, LLC

author photo two

Tim Blackwell is a long-time publishing and printing executive in the Dallas/Fort Worth area who writes about the multifamily housing and transportation industries. He has contributed numerous articles to Property Management Insider, and worked as a newspaper reporter in the D/FW area. Blackwell is president of Ballpark Impressions, and publishes the Cowcatcher Magazine. He is a member of the Fort Worth Chapter/Society of Professional Journalists.

 

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

data science
 

Splitting the Atom: Using Data Science to Drive the Right Kind of Residents

Today’s quest for renter leads begs the question whether sales and marketing are working from the same recipe. Quantity mostly trumps quality as metrics tend to focus on activity and outcome. The industry has a wealth of ways to cultivate leads – everything from guest cards to website chats. And according to marketing experts at[]

Renters Insurance
 

5 Ways to Help Residents Calculate Renters Insurance Coverage

Property managers have probably heard over and over the reasons why residents or applicants don’t want renters insurance. “Renters insurance is too expensive,” “My stuff isn’t worth that much anyway,” and “The apartment is already insured, right?” These are some of the common misconceptions, according to the National Association of Insurance Commissioners (NAIC). While including[]

 

Dog DNA Testing is Becoming More of a Household Name in Multifamily

One of an apartment community’s greatest assets and amenities is clean, well-kept common areas and grounds. But a green, inviting landscape loses its luster with one step into a squishy mess. A lawn marred by doggy landmines is not only gross but a breeding ground for disease and environmental issues. Dog feces removal awareness has[]

resident retention
 

5 Long-Time Resident Retention Tips

The old Texas saying “Dance with who brung ya” is very much in line with what Anne Sadovsky has preached in her work as an industry trainer and consultant: retaining existing residents – especially those who have danced the dance with your property for many years – is critical in keeping apartments full.

apartment communities
 

Why Branding Matters for Apartment Communities

Does branding matter for apartment communities? Some of the apartment industry’s top marketing professionals offered their insights on how a “golden brand” may attract and retain residents at the 2013 NMHC OpTech Conference.

apartment market intelligence
 

Introducing RealPage Data Analytics: A One-Stop-Shop for Apartment Market Intelligence

Multifamily housing now is getting closer to fully embracing the holy grail of apartment market intelligence data. And the timing couldn’t be better. As the apartment industry rapidly adjusts to the changing landscape of the current cycle, RealPage Data Analytics will soon provide a singular source for critical market information. The new platform blends key[]

apartment market
 

Baby Boomers Can Make an Impact in Multifamily

Millennials are grabbing all the front page multifamily headlines, but the industry should look inside a little deeper at a demographic that is already making news and plans to stay in the limelight for the next several years. So says one well-respected apartment market official. Baby Boomers are the new hipsters in rental housing, says[]

 

Aging Construction, Maintenance Demographic Calls for Extra Care, Safety

Workers who build apartments and other construction aren’t getting any younger. Neither are those who maintain them. In an industry hard-hit in recent years by labor shortages, the median age of men and women who hammer, saw and build roads has crept to 41, according to an assessment by the National Association of Home Builders[]

the home depot
 

Exploring New Paint Technology from The Home Depot

Improved paint technology from The Home Depot making touch-ups, matching easier Paint, like everything else has gone digital. Improved color-matching through hand-held spectrophotometers and software is making it more possible to match old paint with new on apartment remodels. Improved computer technology identifies the near-perfect match and advancements in pigmentation seal the deal. Finding the[]

 

Apartment Design Trends from The Home Depot

Insights from The Home Depot on designing today’s apartments for the younger generation A new set of trends, likes and dislikes accompany every generation that comes along. Today’s older apartment residents cut their teeth on goldenrod and avocado appliances, then graduated to granite countertops and tile floors. Those preferences seemed light years away from the[]

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