Brett Moneta


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With 25+ years of marketing communications experience and 20 years of digital, Brett Moneta is a consultant, strategist, and writer with a web, video, social media (and even print) background. Growing up with a family-owned swimming pool construction business, he learned the ins and outs of construction and real estate well. Brett has built content strategy for Fortune 50 companies and has been a national blogger for Talent Zoo’s Digital Pivot magazine. Presently, he works in Marketing at RealPage, Inc., a leading global provider of software data analytics to the real estate industry, where he’s been since 2015. Brett holds two bachelor’s degrees from the University of Texas at Austin: BS in Radio/Television/Film and a BA in English.

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

Solid occupancy numbers often blind senior living property managers to a glaring problem: the cost of keeping those units full. Add up what you’re spending on third-party lead sources along with internal resources devoted to working leads and you’d probably be shocked at your cost per lease. The good news is that forward-thinking senior property managers[]

3 Secrets Revealed_ Senior Living Marketing Strategies [eBook]

3 Secrets Revealed: Senior Living Marketing Strategies [eBook]

As the senior population continues to grow, so too does the market demand and competition for high-quality senior living. Today’s seniors, along with their adult children, are savvy shoppers looking to avoid traditional “nursing homes”. Instead, they are looking to experience the freedom and support that well-appointed assisted living residences provide. So, how do you[]

The Top Kitchen and Bath Trends for 2018

Home building professionals are painting the latest kitchen and bath trends broader than a barn door. Influenced by the home improvement television craze, farmhouse kitchens have finally overtaken traditional styles, according to the National Kitchen & Bath Association 2018 Design Trends Report released in January at the National Association of Home Builders International Builders Show.[]

utility billing

Utility Management: Legislative and Regulatory Update

Here’s the latest in multifamily utility billing compliance for the states of California, Ohio and Texas: California California Senate Bill 7 (SB 7) was signed into law in 2016 by Gov. Jerry Brown. By its terms it becomes effective as of Jan. 1, 2018. All properties that request a water connection from a water utility[]

What Makes a Successful Multifamily Learning Program? [eBook]

Learning management systems have become indispensable assets for property management and multifamily training programs. A successful multifamily learning management system will increase the speed and effectiveness of employee learning and improve the value of an entire company. With technological changes and the rapid rate of change in the property management industry, it is important that[]

community recycling

Adopting Recycling is Becoming Easier and More Desirable in Multifamily

Contracting with a waste management vendor is the first step toward getting the ball rolling on community recycling. But the presence of recycling bins isn’t always enough to get residents involved in one of the most common earth-friendly initiatives. The success of any multifamily recycling program comes from within. Property managers and leasing staff hold[]

The Art of Stakeholder Communication in Property Management

Stakeholders come in many different forms in property management. Depending on your organization, owners and investors are probably the first groups that come to mind. Then, there is senior management. Lenders are now a regular stakeholder group because of the documentation requirements in their loans. Sometimes our tenants are also stakeholders. Finally, asset and property[]

multifamily budgeting software

Say Goodbye to Spreadsheets with Multifamily Budgeting Software [eBook]

Budgeting tends to be an endless cycle of cramming numbers into spreadsheets, and working out a grueling alternative to manipulate the amount of money that was allotted the year before. It always starts with good intentions, but more often than not, the end result is repeating last year’s budget.Does this sound familiar? Create realistic budgeting[]

apartment website

How to Build a Strong Defense to Improve Apartment Website Rankings

Your property’s online presence is being challenged every minute of the day by a competitor seeking to get an edge when prospects look for apartments. The best offense to fend the attack is a strong defense, one that assures when consumers look for a place to call home they see your website first. The evolving[]

New from MPF Research: The Suburbs, Market Completions, and Multifamily Lending

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division: Suburban Fundamentals Continue to Outperform Over the last four years, suburban areas have progressively outperformed denser, urban areas. MPF Research analyst Brandon Crowell explores the widening gap in a new report, noting, “Overall, urban core rents[]

property tours

Are You Still Giving Multifamily Property Tours on Site?

Ever wanted a property tour to see inside the apartment of Rick Deckard, the Blade Runner Detective made famous by Harrison Ford? Thanks to Blade Runner 9732, a recently released virtual reality (VR) program, you can walk around, look through the various rooms in the apartment, and even check out some of his personal belongings.[]

holiday safety

‘Tis the Season for Safety

There are a lot of wonderful ways your property can celebrate the season: lights around the property, in-office decorations and community holiday events, but there’s an important, yet unpleasant aspect that it pays to push: holiday safety. While no one likes to think about crime during the holidays, criminal mischief can take a larger toll[]

5 Reasons You Need Lease Transaction Benchmarking

How do you measure property performance? For years, owners, operators and investors have sought out this answer. Many will call up their local competitors (or pay someone to do it) with cleverly disguised voices and ask, “How much does a one-bedroom cost?” They do this week after week, assuming that they are not only getting[]

group-purchasing-organization

5 Things to Look for in a Group Purchasing Organization

While a Group Purchasing Organization (GPO for short) might draw an image of your local wholesale club or some sort of pyramid marketing scheme, the reality is much different. Most GPOs revolve around multiple businesses joining together to making purchases as a single unit to save money. And it’s been that way for at least[]

group-purchasing-organization

5 Reasons to Join a Group Purchasing Organization

When you hear about group purchasing, most of us think of visiting our local wholesale club –Sam’s, Costco, BJ’s – and buying our favorite products in quantities that we may never actually use. But the reality of a group purchasing organization (GPO), is something much more useful. It goes like this: According to some well-known[]

apartment-landscaping

6 Don’ts for Apartment Landscaping

Landscaping is something that every apartment community must do. Sometimes, though, it’s hard to see the cost benefit it produces. Still, trees, shrubs, flowers and grass can actually make or break your community. And yet, for something that every community needs, so many companies struggle with maintaining green apartment landscaping. That’s why we went directly to[]

multifamily

The Olympic Village: A Study in Creative Multifamily Thinking

When you think of the Olympic Village, what comes to mind? Is it scores of world-class athletes working hard to be the fastest or strongest? Maybe it’s a festive atmosphere where people from all walks of life meet and mingle. Most likely, you don’t think of economic development or multifamily. And yet an Olympic village can[]

real estate investment accounting

Does Your Real Estate Accounting System Have Every Square Foot Covered?

If you’ve been involved with real estate investing for any length of time, you know it’s a complicated business that requires a focus on details. You have to be in the right place at the right time, and you have to be ready to make a move.  That requires a good grasp on the numbers[]

real estate investment portfolio

6 Challenges in Tracking Your Real Estate Investment Portfolio

If you’re a real estate asset manager, portfolio manager, limited or general partner, or just about anywhere in the capital stack, you know the pain and complexity of managing a portfolio of real estate properties. Whether you own, manage or just invest, tracking property data is critical to understanding whether your portfolio is performing. Managing[]

What is Portfolio Asset Management for Real Estate?

Real estate asset and investment firms deal with tons of incoming data every day, in regard to their assets. That information must be collected, consolidated, and analyzed. Then, reports must be created and shared throughout the organization. It’s an arduous process. And without the right tools, it can also be error-prone frustrating and expensive. That’s[]

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