Germaine Paul

SEO/SEM Industry Expert

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Germaine served as a Senior Manager and Strategist of SEO/SEM for the LeaseStar Marketing Division. Germaine has a passion for building ongoing relationships with clients to help grow their digital presence to acquire customers. In addition to search engine marketing, Germaine has vast expertise assisting leading Internet brands with website development, social networking, and lead generation.

NMHC Toolkit Designed to Stimulate Affordability in Apartment Industry

The multifamily housing industry has reached the point of crisis in many communities where rent rises have surpassed households’ pay raises, straining affordability. Attempts – some of them successful – to enact rent control have cast a dark cloud, and leaders argue that mandatory limits to price increases aren’t a viable solution, now or tomorrow.[]

8 Ways to Get Prepared During Budgeting Preseason

Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and administrators prepare for planning the next year’s budget. Or at least they should be. Never mind the two-a-days, budgeting preparation shouldn’t be that exhausting. But advance preparation should be spent getting[]

Unleash your Buying Power with a Group Purchasing Organization

The power of a group purchasing organization is more evident than ever at Rivergate KW Residential. With properties in six states, the multifamily housing provider has made forming partnerships that efficiently drive sound operations its highest priority. Last year, the company received the 2018 Satisfacts Company Award for Resident Satisfaction, a stipend that suggests Rivergate[]

Student Housing Market Update: What’s Next?

The U.S. student housing market generally is in good health, but during any cycle the time eventually comes for some downshifting. Since rent growth and occupancy performance topped out from 2014-16, the student industry has downshifted slightly. RealPage Chief Economist Greg Willett said in a recent webcast that a slowdown in enrollment has affected rent[]

How Prometheus Real Estate and TGM Communities Control Energy Spending

It never hurts to ask. Just ask Mary Nitschke. Prometheus Real Estate’s director of ancillary services picked up the phone one day and called a rebate program administrator to explain an energy upgrade on a renovation for a 766-unit property in Prometheus’ portfolio. “Is there anything you can do for me?” Nitschke asked the person[]

Reputation is Everything: How to Manage Online Reviews in Multifamily Marketing

While we all know that online reviews are important for multifamily marketing, managing them can often be overwhelming. That’s because there are many social media and review venues to monitor for negative reviews and posts you can mitigate and positive ones you can amplify. Few have the time to seek out and pore over everything[]

Getting the Most Visibility from Property Photos with Search Optimization

Getting the Most Visibility from Property Photos with Search Optimization

Adding lively, engaging property photos of apartment communities – inside and out – enhances marketability and appeal of any property, but is that property actually getting the visibility you’d hope for? A property manager or marketing director may stroll a property and snap a few photos on a cell phone or other digital camera and[]

Secret Weapons to Better Manage Affordable Housing

Managing Affordable Housing brings a unique set of complexities compared to other forms of rental housing. Professionals in the Affordable industry must ensure that the property and/or portfolio is working within the rules of United States Department of Housing and Urban Development (HUD) and other regulatory agencies. But doing so doesn’t have to be a daunting[]

The Keys to Operational and Revenue Success in Multifamily

This October in Dallas, a climate where supply outpaces demand in some markets, multifamily leaders met to discuss how to get more revenue out of their Texas assets. Discussions focused on how to maximize amenities and get the biggest return on the dollar by basically understanding what residents really want through their actions. At the[]

How Resident Mix Impacts the Conventional Apartment Market

The old real estate axiom of “location, location, location” is taking on a new meaning in the world of data analytics for the apartment market. Property appeal often is dictated by its proximity to transportation as well as schools, restaurants, shopping and other urban amenities. The closer the apartment is to these and other creature[]

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Why SEO Matters in Apartment Marketing

Search Engine Optimization is the swagger behind Internet apartment marketing today, make no mistake. For your “For Rent” signs to be seen, websites must be best positioned in searches to be seen by those surfing for a place to live. No secret there. That’s really only half the battle, though. For SEO to fully do its[]

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