Hedish Connor

Marketing Communications Specialist, RealPage

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Hedish specializes in Marketing Communications and is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing strategies for the LeaseStar Marketplace Suite, the most comprehensive online marketing solution in the multifamily industry, at RealPage, Inc. Before beginning her career at RealPage, she held a variety of communications, marketing and public relations positions at Travelocity.com, Sabre Holdings and SuperMedia. Hedish graduated from Texas A&M University and received her Master of Journalism degree with high honors from The University of North Texas.

7 Ways to Make Budgeting Season Less Painful

Yes, it’s arrived, like a distant relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn to[]

Still Using Excel or Quickbooks for Investment Accounting? It’s Time to Reconsider.

For the sake of ease, speed, accuracy and professionalism, many large GP’s and LP’s have heavily invested in new software for investment accounting. But the same can’t be said for many small to mid-market firms. While the benefits are equally powerful for smaller firms, the price of the software and implementation services (traditionally ranging anywhere from $150,000[]

8 Ways to Get Prepared During Budgeting Preseason

Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and administrators prepare for planning the next year’s budget. Or at least they should be. Never mind the two-a-days, budgeting preparation shouldn’t be that exhausting. But advance preparation should be spent getting[]

The Secret to Shortening your Financial Close Cycle

Month after month, year after year, financial close management is a dreary fact of life for real estate accounting staff. While it’s absolutely essential, there is little that’s creative or enjoyable about it. Most companies still handle month-end and year-end closes using Microsoft Excel: 33-year-old software that remains useful, but for this particular task entails[]

How to Say Goodbye to Spreadsheets for Senior Living Property Management

Cut and paste. Write formulas. Are they correct? Was that cell copied? Does that column total correctly? Let’s face it. Spreadsheets are no longer trés chic. They’re cumbersome, often inaccurate because of human error and bulky when reviewing and distributing all across the company. But most businesses rely on spreadsheets for budgeting, planning and forecasting[]

A Clearer View of Property Health through SmartSource Accounting

An operator or owner of a small property management portfolio has many roles. At any given point in the day, he or she can wear different hats, from leasing apartments and keeping the books to swabbing the deck. Only with the luxury of having ample staff that specializes in each facet of business operations can[]

A Breakthrough in Multifamily Accounting

In the age of intelligent software, producing financial statements still involves a lot more labor than it should for multifamily accounting professionals. That’s because in the property management business, most statements include not just financial performance but operational stats as well: occupancy, move-ins and move-outs and other numbers from the field that provide additional insights[]

Measuring Property Health by Leveraging MRCs and KPIs

Measuring Property Health by Leveraging MRCs and KPIs

Looks can be deceiving, whether from a prospective resident’s perspective while viewing a community for the first time or an accountant who is glancing at spreadsheets trying to understand the financial property health. A freshly painted exterior may suggest to a prospect that the apartments inside are clean and function flawlessly. To a financial analyst,[]

Why Property Budgeting Doesn’t Have to be Complicated

What’s it like to go through budgeting season at your property? Multifamily and commercial companies have made great strides in modernizing operations, marketing and accounting practices in the last 15 years, but most operators still prepare budgets today in the same way that they did decades ago. You don’t use your cellphone from the ‘90s.[]

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