Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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New from MPF Research: Affordable Housing, The Next Recession, Tailored Communities

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Where are LIHTC units most scarce? MPF Research examines metro-level availability While the low-income housing tax credit (LIHTC) is one of the most popular programs utilized in creating housing for income-burdened households, a sizable gap exists[]

apartment occupancy

New from MPF Research: Apartment Occupancy, Employment Growth, and Supply

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. U.S. Apartment Occupancy Drops, Rents Continue to Grow Multifamily occupancy dropped, especially in the luxury product segment, with a wave of new supply coming online during the colder months when leasing activity is seasonally slow. A[]

multifamily housing

Strategies for Cutting Energy and Water Usage in Multifamily Housing

ENERGY STAR® opens new opportunities for multifamily housing The multifamily industry has long questioned whether a stamp of approval from the Environmental Protection Agency (EPA) is worthwhile. ENERGY STAR®, a voluntary energy efficiency program, shows some degree of success; however, some in the industry equate this certification as more of a merit badge than a[]

The Apartment of the Future is Here

The apartment of the future here and now The apartment of the future is by no means a new concept, but it pervades the social conscience as multifamily architects and designers adopt new styles and attempt new feats. To defy convention is the goal of any designer on the cutting edge. The original apartment of[]

learning management

How to Motivate Your People to Always Be Learning

Your cell phone can do hundreds of useful things you know nothing about. But just how much time are you willing to invest in learning about all these features and functions when there’s so much else to do? It’s rare to find an employee who gets excited about training. For most of us, it’s a[]

New on #AptChat: Challenges in Student Housing Today

We’ve begun monitoring the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. Student Housing Today: Challenges and Opportunities The theme of this week’s chat was “Student Housing Today: Challenges and Opportunities,” chosen because the 2016 NMHC Student Housing[]

Keeping Student Housing Safe: Fire Prevention Tips

Combat increases in student housing, apartment fires with these 15 safety tips With school back in session and the holidays around the corner, student housing and multifamily housing properties are particularly vulnerable to losses caused by fire. Losses caused by fire damage in apartment structures since 2009 are on the rise. In the last six years,[]

multifamily

New On #AptChat: Outreach Marketing for Multifamily in a Digital World

Each week, some of the best and brightest in multifamily join the Twitter-based discussions on #AptChat. We’ve consolidated and summarized some of the top tips shared by industry leaders to help you manage properties more effectively. The theme in one recent chat was “Outreach Marketing in a Digital World.” Here’s how the conversation went: “What are your biggest challenges[]

Four Ways to Use Social Media at Conferences

Social media has become one of the best ways to gain visibility in front of the audiences that matter. It has also shaped into a tool that helps professionals build and establish their personal brands online. You know the benefits, especially the social media benefits for your business. But where do you start? How do you join the party,[]

What Lorelai Gilmore Can Teach Us About Being a Great Property Manager

Meet Lorelai Gilmore. Proprietor of the Dragonfly Inn. Entrepreneur. Single Mother. Fictional Character. The role of the effervescent hotel manager was created by Amy Sherman-Palladino and portrayed by Lauren Graham. Behind that fast-talking façade, stands a manager of a respected housing establishment with a passion for people. In the show, Lorelai lives in the small,[]

What’s New in Social Media: Pins on Pinterest, Twitter Business App, YouTube Livestream

Happy #SocialMediaDay! It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property[]

New Solutions Help Make Better Use of Apartment Kitchen Space

The kitchen is the one place in a home where all the action is. Throw a party, and invariably everyone gathers around the table or near the fridge. Even in clubhouses. Among this year’s hottest design trends are big kitchens crafted to entertain the gourmet appetite and really lay out a spread. But, frankly, such[]

social media

What’s New in Social Media: Instagram, Twitter, and a Facebook Study

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

social media

What’s New in Social: Cross Promotion, Video Stickers, and Personalized Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

Facebook Social Media

What’s New in Social: Ads, Direct Messages, and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

Pinterest What's New in Social

What’s New in Social: Promoted Pins, Free Webinars, and Face-Swapping

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By understanding the continually changing world of social media, your property management[]

Social Media Marketing

What’s New in Social: Telling Your Story

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By understanding the continually changing world of social media, your property management[]

New in Social Media

What’s New in Social: Autoplay, Tweets, and Peach

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

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