Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

renters insurance

Overcoming the Challenges of Renters Insurance

Renters insurance adoption has gained ground in the last few years, but it still lags behind the percentage of homeowners who are protecting their assets. A big reason may be that many homes are either insured to meet mortgage requirements or owners get it that perhaps their single greatest personal asset needs to be protected[]

Hurricane Update: 6 Actions to Take When Conditions Warrant

Forecasters say the 2016 Atlantic hurricane season could be stronger than previously thought, and the National Oceanic and Atmospheric Administration warns that coastal residents should have their hurricane preparedness plans in place and monitor the latest forecast. What was deemed in May to be a below average season with 10-16 named storms is now expected[]

smart home technology

Driving the Adoption of Smart Home Technology

Industry, multifamily working to overcome slow adoption of smart home technology The path to smart home technology adoption in multifamily maintains a twisting route navigated with short steps, much like the pace of the industry that promises systems to propel residential living of the future into the next galaxy. The subject has been a hot[]

lease payment processing

Making it Easy to Love Online Leasing

The gasps resonated across the room when one gentleman told his story of a near miss of sensitive information being compromised. He recalled that the phone call that day appeared to be like any other coming into a leasing office. But the caller wasn’t looking for an apartment. Instead, a detective informed him that about[]

Aimco Adding Artistic License to Redevelopment Project

Residents may tell their friends to take the elevator to the Van Gogh Floor for a wine party. Or meet by the elevator near the Quarterback Patio. Cold drinks at the Governor’s Social Lounge  sound refreshing. Theming apartments to their surroundings isn’t uncommon, but one company is blending its redevelopment projects into the fabric –[]

How to Minimize the Negative Impact of Heavy Rains on Apartment Landscapes

With the recent abundance of moisture in the Southwest, the prospects for great summer curb appeal appear good for apartments. Frequent and heavy rains have resurrected water-starved landscapes into lush, green utopias that are eye-catching and keeping lawn and maintenance staffs busy. The good news is that well-maintained grass, bushes, shrubs, and trees are now[]

How a Contact Center can Create Golden Opportunities

Like many days in the front office, this one is hectic. The phone rings as a leasing representative checks the package delivery log-in for a waiting resident. The phone keeps ringing. A maintenance tech distracts the representative and asks about the paperwork for a service call in Building C. “It’s on the clipboard,” she says[]

The Latest from MPF Research: Reno, Multifamily Lending, and the Twin Cities

Updates from America’s #1 source of multifamily research data, MPF Research. Beginning today, we’ll be bringing to this blog regular summaries of the latest research from our MPF Research division that will help you keep your finger on the pulse of the multifamily industry. Where applicable, we’ll provide links so you can dig deeper into[]

How Nice Landscapes offer Value to Residents

How Nice Landscapes Offer Value to Residents

The U.S. wants good-looking landscapes that don’t tax the environment. So say respondents in a couple of polls conducted for professionals who create and maintain residential and commercial landscapes. Sustainable design literally got the green thumb in a recent American Society of Landscape Architects (ASLA) survey of landscape architects, who were asked to rate the[]

Digital Printing adds realism to Wood Flooring 2

Digital Printing Adds Realism to Wood Flooring

Advances in digital print technology have created some of the most realistic patterns in simulated wood and tile flooring options. In some cases, the naked eye can’t tell the difference. And the floor, not necessarily the sky, is the limit for the multifamily housing industry. High-definition printing is creating a flooring revival that’s sweeping vinyl,[]

Renters Insurance Coverage

Debunking 3 Resident Myths about Renters Insurance

The Value of Renter’s Insurance Natural disasters have a way of shining a light on the necessity and value of renter’s insurance. According to the Insurance Information Institute, insured losses due to natural disasters in the United States in the first half of 2015 totaled $12.6 billion, well above the $11.2 billion average in the first[]

twitter and facebook

What’s New in Social: Tools, Timelines and Tweets

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Spend Management Technology

3 Ways Spend Management Software Can Streamline your Purchasing Process

How you manage your money can make or break your property management business. In good economic times and in bad, it’s important to keep costs under control and reduce spending when possible. Tasked with streamlining your accounting process? Worried about letting money fall through the cracks? Start saving by embracing spend management and technology, and[]

Contact Center

4 Ways a Contact Center Helps Capture Apartment Prospects and Leads

For prospects and residents, the inability to reach an apartment community when they need information or assistance is frustrating. Add sitting on hold and unanswered emails or voicemails to that experience, and you’ve potentially lost a lead (or an opportunity to build trust with an existing resident). According to a recent study, Americans are fed up[]

Social media marketing

What’s New in Social: Tricks and Tweets

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

4 Factors to Consider When Choosing a Property Management Solution

Finding the Perfect Property Management Software You’re in a highly competitive business and need a performance-driven property management solution to help you be profitable. Having a solution that can centralize and manage the full spectrum of your property operations can help you outperform the competition and grow your business. But the options can be overwhelming.[]

facebook

What’s New in Social: Facebook Continues Its Mission to Connect the World

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Social Media Updates

What’s New in Social: Customize and Buy

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Renter Retention - MPF Research

August 2015 U.S. Renter Retention, Renewals Rise

Rising Retention Rates Last month, Jay Parsons of MPF research reported renter retention and renewals were on the rise. In fact, retention continues its 20-month run above 50% as renewal rates rise 5.4%. MPF Research provides data and insights into reasons why residents are renewing their leases despite rents increasing: MPF Research assesses recent general conditions in[]

social media solutions for mobile

What’s New in Social: Grow your Business with Recent Updates

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

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