Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

Leadership Getting inside the Brain

Leadership: Getting Inside the Brain

It’s been said that to be in management, you have to have thick skin. True, yet the trait of a good manager may go deeper than having a tough outer shell. Finding the search begins and ends with just being keenly aware of how the brain processes memory, makes decisions, and manages emotions. When brain[]

social media

What’s New in Social Media: Instagram, Twitter, and a Facebook Study

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

10 Best Practices for Residents to Properly Inventory Possessions

Renters have a lot of stuff, but they seem to not know exactly how much for insurance purposes. The National Association of Insurance Commissioners notes that 59 percent of consumers have not made a list or inventory of their prized possessions and valuables. Of those who have done their preliminary paperwork, 48 percent have no[]

Why Remodeling is on the Rise for Rental Housing

Influenced by Baby Boomers and Millennials, the home remodeling market is cruising at high speed, continuing to gain momentum since the housing crash nearly a decade ago. Recent reports by the Joint Center for Housing Studies at Harvard University (JCHS) and the National Association of Home Builders indicate that homeowners and renters are craving new[]

What's New In Social Media

What’s New in Social: Changes for Instagram and Periscope

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

The Changing Landscape of Multifamily Renters

The Changing Landscape of Multifamily Renters

Multifamily housing leaders at the Crittenden Multifamily Housing conference in Dallas in March said the changing landscape of apartment housing in recent years is pushing developers and operators to be more resourceful in how they provide housing and appeal to renters in the city core. At the heart is creating compatible living spaces for Baby[]

Facebook Social Media

What’s New in Social: Ads, Direct Messages, and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

Automated Answering Service

5 Ways a Smart Answering Service Can Aid in Resident Retention

Having an automated answering service is like having a strong bench in hockey, or any other sport. When a property is suddenly thrust into an emergency response situation, the technology is a valuable asset that helps a community navigate sometimes stressful situations. My neighbor, Joe, an avid hockey fan, will forever remember the night that[]

multifamily

Thank You for Living with Us: Showing Appreciation to Multifamily Residents

Simply saying thank you can bring multifamily residents back for another round of living at your community. The apartment industry can learn from Sal Scognamillo at Patsy’s. Like his Italian restaurant in New York City, apartments today have a wealth of competition. Unlike Patsy’s, not many can say they have a rich history of housing big entertainers[]

Renters Insurance Coverage

Debunking 3 Resident Myths about Renters Insurance

The Value of Renter’s Insurance Natural disasters have a way of shining a light on the necessity and value of renter’s insurance. According to the Insurance Information Institute, insured losses due to natural disasters in the United States in the first half of 2015 totaled $12.6 billion, well above the $11.2 billion average in the first[]

twitter and facebook

What’s New in Social: Tools, Timelines and Tweets

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Spend Management Technology

3 Ways Spend Management Software Can Streamline your Purchasing Process

How you manage your money can make or break your property management business. In good economic times and in bad, it’s important to keep costs under control and reduce spending when possible. Tasked with streamlining your accounting process? Worried about letting money fall through the cracks? Start saving by embracing spend management and technology, and[]

Contact Center

4 Ways a Contact Center Helps Capture Apartment Prospects and Leads

For prospects and residents, the inability to reach an apartment community when they need information or assistance is frustrating. Add sitting on hold and unanswered emails or voicemails to that experience, and you’ve potentially lost a lead (or an opportunity to build trust with an existing resident). According to a recent study, Americans are fed up[]

Social media marketing

What’s New in Social: Tricks and Tweets

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

4 Factors to Consider When Choosing a Property Management Solution

Finding the Perfect Property Management Software You’re in a highly competitive business and need a performance-driven property management solution to help you be profitable. Having a solution that can centralize and manage the full spectrum of your property operations can help you outperform the competition and grow your business. But the options can be overwhelming.[]

facebook

What’s New in Social: Facebook Continues Its Mission to Connect the World

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Social Media Updates

What’s New in Social: Customize and Buy

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Renter Retention - MPF Research

August 2015 U.S. Renter Retention, Renewals Rise

Rising Retention Rates Last month, Jay Parsons of MPF research reported renter retention and renewals were on the rise. In fact, retention continues its 20-month run above 50% as renewal rates rise 5.4%. MPF Research provides data and insights into reasons why residents are renewing their leases despite rents increasing: MPF Research assesses recent general conditions in[]

social media solutions for mobile

What’s New in Social: Grow your Business with Recent Updates

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

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