Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

The dangers of not vetting your vendors

The Dangers of Not Vetting your Vendors

Wacky incidents involving contractors damaging apartments during construction or renovations may seem hard to imagine. But serious damage and liability can result from those sometimes seemingly comical bumps, oopsies, and drops. Just listen to these doozies, all true stories shared by Compliance Depot: A cement truck enters an apartment community drive for a concrete pour[]

Leadership Getting inside the Brain

Leadership: Getting Inside the Brain

It’s been said that to be in management, you have to have thick skin. True, yet the trait of a good manager may go deeper than having a tough outer shell. Finding the search begins and ends with just being keenly aware of how the brain processes memory, makes decisions, and manages emotions. When brain[]

Crape Myrtle: How to Protect your Apartment’s Landscape

A colorful staple of southern apartment landscapes has come under attack in recent years. And agricultural and landscape professionals are a little stumped about how it originated or finding ways to quickly fend advances. Crape Myrtle bark scale, or Eriococcus lagerstroemia, is slowly advancing since its U.S. discovery in Dallas about 12 years ago. In[]

social media

What’s New in Social Media: Instagram, Twitter, and a Facebook Study

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

10 Best Practices for Residents to Properly Inventory Possessions

Renters have a lot of stuff, but they seem to not know exactly how much for insurance purposes. The National Association of Insurance Commissioners notes that 59 percent of consumers have not made a list or inventory of their prized possessions and valuables. Of those who have done their preliminary paperwork, 48 percent have no[]

Why Remodeling is on the Rise for Rental Housing

Influenced by Baby Boomers and Millennials, the home remodeling market is cruising at high speed, continuing to gain momentum since the housing crash nearly a decade ago. Recent reports by the Joint Center for Housing Studies at Harvard University (JCHS) and the National Association of Home Builders indicate that homeowners and renters are craving new[]

What's New In Social Media

What’s New in Social: Changes for Instagram and Periscope

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

IoT Property Management

The Internet of Things and the Multifamily Resident Experience

No question, smart home technology is opening doors for residents. Such impressive home automation technology is providing lots of marketing glitz and a hook for tech-savvy residents who want access control to their residence via personal gizmos instead of handling a piece of steel or twisting a dial. Turning lights on and off, lowering shades,[]

Multifamily Reporting

Managing Multifamily: How Real-Time Reporting Changed the Game

A common thread at the 8th Annual Interface Student Housing conference in Austin in April was the role that technology plays in attracting and maintaining multifamily residents. For three days, a record-breaking 1,200 attendees heard, among many things, interesting perspectives in the Student sector. A number of C-level players discussed the importance of having the right digital tools to[]

Bed Bug Myths

Cracking the Creepy Crawlies: 6 Major Myths about Bed Bugs

Besting the Bed Bugs According to CDC.gov, bed bugs are described as small, reddish-brown, parasitic insects that feed on both animals and people. These bugs can be found all around the world from North and South America to Africa, Asia, and Europe. Not only are these pests are often a huge pain for property managers to get rid of, these[]

Upcoming Webinar: A CMO’s Plan for Activating Advocacy

By properly identifying and engaging with the influencers in your industry, you have the power to propel your business to the next level. Have you struggled to find valuable brand advocates in property management? Are you unsure how to best empower these influencers to amplify your marketing efforts? Join us Monday, July 13 at 11:30AM CST[]

Upcoming Webinar: Creating the Right Social Media Strategy for your Property

Social media has completely shaken up the way we market to consumers, and this stands true for the multifamily industry. As a property manager, are you using social media in your apartment marketing mix? And if you are using it, are you doing it correctly? Imagine how effective your marketing efforts could be with the right plan[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

A Look Back at 2014: The Year’s Best in Property Management Insider

In 2014, we witnessed “stellar” space movies, bendy smart phones, a number of hackings, and ice bucket challenges—this was a year of surprises to say the least. For the apartment industry, there are some topics, such as resident retention, apartment market data, and of course property management, that will continue to be relevant time and[]

Before you Buy SEO

Hiring an SEO Company: 8 Simple Words You Need to Know First

Whether you are trying to boost your web traffic or gain more online visibility, hiring an SEO consulting firm is still a solid investment in your website. But before you sign on the dotted line, here are a few basic SEO concepts to help you make a more informed decision.

#AIMConf: The Top 10 Tweets of AIM 2013

This year’s AIM Conference drew quite the crowd, and brought with it a social media buzz unsurpassed in previous years. We’ve been following the #AIMConf hashtag on Twitter to keep in touch with all the speakers and sessions. Here are some of our favorite tweets.

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