Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

Water Conservation Multifamily

How Water Conservation is Impacting the Apartment Industry

According to the National Oceanic and Atmospheric Association, the U.S. has made substantial progress against the drought that has persisted in recent years. In January, 71.2 percent of the contiguous U.S. had no drought, compared to 53.6 percent a year ago. Water reservoirs are back to normal or exceeding capacity in some parts. Water conservation[]

apartment marketing

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

Paint in Multifamily

More Bang for your Bucket: How Paint Can Save Your Property Money

In the world of touching up or repainting to turn or redevelop apartments, what you see is really what you get. Using cheaper paints may look good at first glance but in certain lighting situations can show the wear and tear on walls caused by previous occupants. Using quality paint could save money for apartments[]

social media

What’s New in Social: Videos, Views and Viral Ads

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social: Twitter[]

multifamily social media

What’s New in Social: Adding a Personal Touch

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Budgeting Property Management

What Went Wrong with Your Budget and How Can You Improve it?

Your budget year has just begun and already it’s out of whack. Even though occupancy is trending with the national average or better, expenses are unexplainably showing variances that need to be explained. How could this happen? Examining your Budgeting Process One way is that your managers were not mentored on how to read and[]

social media

What’s New in Social: Facebook Seeks Domination Across Industries

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Putting Personality Back into Property Management

Putting the Personality Back into Property Management

Technology and automation have answers to almost everything in our lives today. We ask it to turn on our heat when we’re far away, and it obliges. We want a ride near a busy street corner, and it finds us a car. We want to be able to pay bills without leaving the kitchen table,[]

Renters Insurance Coverage

Debunking 3 Resident Myths about Renters Insurance

The Value of Renter’s Insurance Natural disasters have a way of shining a light on the necessity and value of renter’s insurance. According to the Insurance Information Institute, insured losses due to natural disasters in the United States in the first half of 2015 totaled $12.6 billion, well above the $11.2 billion average in the first[]

Online Payments Apartment

10 Helpful Tips to Drive Online Payment Adoption

Multifamily housing providers may not be keeping up with the trends if they aren’t accepting and encouraging their residents to pay online. The latest apartment industry data suggests that writing rent checks are going the way of shag carpet. According to results from the National Multifamily Housing Council/Kingsley Associates 2015 Apartment Resident Preferences Survey, 78[]

Bed Bug Myths

Cracking the Creepy Crawlies: 6 Major Myths about Bed Bugs

Besting the Bed Bugs According to CDC.gov, bed bugs are described as small, reddish-brown, parasitic insects that feed on both animals and people. These bugs can be found all around the world from North and South America to Africa, Asia, and Europe. Not only are these pests are often a huge pain for property managers to get rid of, these[]

Upcoming Webinar: A CMO’s Plan for Activating Advocacy

By properly identifying and engaging with the influencers in your industry, you have the power to propel your business to the next level. Have you struggled to find valuable brand advocates in property management? Are you unsure how to best empower these influencers to amplify your marketing efforts? Join us Monday, July 13 at 11:30AM CST[]

Upcoming Webinar: Creating the Right Social Media Strategy for your Property

Social media has completely shaken up the way we market to consumers, and this stands true for the multifamily industry. As a property manager, are you using social media in your apartment marketing mix? And if you are using it, are you doing it correctly? Imagine how effective your marketing efforts could be with the right plan[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

A Look Back at 2014: The Year’s Best in Property Management Insider

In 2014, we witnessed “stellar” space movies, bendy smart phones, a number of hackings, and ice bucket challenges—this was a year of surprises to say the least. For the apartment industry, there are some topics, such as resident retention, apartment market data, and of course property management, that will continue to be relevant time and[]

Before you Buy SEO

Hiring an SEO Company: 8 Simple Words You Need to Know First

Whether you are trying to boost your web traffic or gain more online visibility, hiring an SEO consulting firm is still a solid investment in your website. But before you sign on the dotted line, here are a few basic SEO concepts to help you make a more informed decision.

#AIMConf: The Top 10 Tweets of AIM 2013

This year’s AIM Conference drew quite the crowd, and brought with it a social media buzz unsurpassed in previous years. We’ve been following the #AIMConf hashtag on Twitter to keep in touch with all the speakers and sessions. Here are some of our favorite tweets.

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