Jon Simpson is the C.E.O. and founder of Canonball, a digital marketing agency in Dallas that specializes in both multifamily and mixed-use development.”
When a rental housing investor buys a property, many assets beyond the obvious fixtures and physical infrastructure come with the deal. When it comes to digital content, there is a financial risk property owners and managers need to consider before continuing use of such assets. The seller typically relinquishes some or all intellectual property, such[…]
![The Three Key Leasing Tools Proven to Maximize Occupancy [eBook]](https://www.propertymanagementinsider.com/wp-content/uploads/The-Three-Key-Leasing-Tools-Proven-to-Maximize-Occupancy-eBook-1-190x150.jpg)
With the market starting to soften, it is more necessary than ever to adopt new strategies and marketing solutions in order to increase occupancy and accelerate leasing quantities. Lead management, leasing analytics, and contact centers, are three key leasing tools proven to be indispensable according to the National Multifamily Housing Council’s (NMHC) top property owners[…]
“The unemployment rate is dropping, and finding and retaining good people has become a really big deal to us,” says Samuel Brooks, VP of Technology and Innovation at KMG Prestige. With over 900 employees needed at hundreds of sites, it’s quite a challenge. The company suggests an investment opportunity that also serves as a solution:[…]
You’re sitting on a student housing gold mine. But you might not even be aware of it. No, we’re not talking about your student properties themselves. We mean the data they’re spinning off day in and day out that can help you optimize asset and portfolio performance. Only in the past decade has this become possible,[…]
An expert panel recently gathered at the annual Apartment Internet Marketing Conference to talk about one thing—how to sustain the renter lifecycle. In “Aligning Prospect and Resident Touchpoints to Deliver a Superior Living Experience,” Melissa Robbins, Kortney Balas, Ryan Davis and moderator Brock MacLean unveiled opportunities for better business practices that often go unnoticed by property[…]
I rarely get called Mr. Blackwell, although one colleague insists on greeting me that way. Just so you know, I’m no relation to the fashion czar who ruled Paris and Rodeo Drive until his death a decade ago. You may recall that his designs had no boundaries and that annual style lists of the rich[…]
A new report from Senior Housing News released that market research firm J.D. Power has claims to have uncovered the country’s most satisfied senior resident communities. According to the J.D. Power 2018 Senior Living Satisfaction Study, the communities with the most points have the most satisfied residents, and J.D. Power has a leaderboard to prove[…]
Smart home technology, Internet of Things (IoT) and connective devices provide substantial benefits to property managers and building owners but can often represent a costly investment. Are you ready to upgrade? It’s a fact – the Internet of Things and connected tools are the way of the future. Smart technology has improved nearly every facet[…]
Does branding matter for apartment communities? Some of the apartment industry’s top marketing professionals offered their insights on how a “golden brand” may attract and retain residents at the 2013 NMHC OpTech Conference.
As civilization sprawls further into woodland habitats, the threat of fire rises—and fire prevention plays a significant role for homeowners. In nature, fire plays a central role in managing wilderness health, clearing out brush and ground cover that would otherwise choke essential forest trees. The burned debris it leaves behind enriches the soil. It stimulates the[…]
In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[…]
In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success. However, it is difficult to convince them what the form and functionality of that website should be. While most apartments prefer to approach websites as a “digital brochure,” showcasing leasing information and lush property photography[…]
Earnings matter. This is as true in energy, industrials and consumer staples as it is in real estate...
Congratulations! You have a fantastic product. Newsflash! Your competitor has a fantastic product, t...
Multifamily owners will sometimes find themselves non-compliant because of a misinterpretation of th...
An automated vending machine generating $2,500 in weekly revenue is most likely not selling just can...
When it officially stamps hoarding as a disorder in May, the American Psychiatric Association will c...
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