Jon Simpson is the C.E.O. and founder of Canonball, a digital marketing agency in Dallas that specializes in both multifamily and mixed-use development.”
Yes, it’s arrived, like a distant relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn to[…]
The evolving multifamily industry is changing the way marketers and operators are cultivating leads and meeting occupancy goals. Classic marketing strategies are no longer the most effective way to drive critical revenue management decisions. Instead, the focus has turned to data and digital marketing for making key decisions that maximize return on investment regardless of[…]
When a rental housing investor buys a property, many assets beyond the obvious fixtures and physical infrastructure come with the deal. When it comes to digital content, there is a financial risk property owners and managers need to consider before continuing use of such assets. The seller typically relinquishes some or all intellectual property, such[…]
![The Three Key Leasing Tools Proven to Maximize Occupancy [eBook]](https://www.propertymanagementinsider.com/wp-content/uploads/The-Three-Key-Leasing-Tools-Proven-to-Maximize-Occupancy-eBook-1-190x150.jpg)
With the market starting to soften, it is more necessary than ever to adopt new strategies and marketing solutions in order to increase occupancy and accelerate leasing quantities. Lead management, leasing analytics, and contact centers, are three key leasing tools proven to be indispensable according to the National Multifamily Housing Council’s (NMHC) top property owners[…]
“The unemployment rate is dropping, and finding and retaining good people has become a really big deal to us,” says Samuel Brooks, VP of Technology and Innovation at KMG Prestige. With over 900 employees needed at hundreds of sites, it’s quite a challenge. The company suggests an investment opportunity that also serves as a solution:[…]
You’re sitting on a student housing gold mine. But you might not even be aware of it. No, we’re not talking about your student properties themselves. We mean the data they’re spinning off day in and day out that can help you optimize asset and portfolio performance. Only in the past decade has this become possible,[…]
An expert panel recently gathered at the annual Apartment Internet Marketing Conference to talk about one thing—how to sustain the renter lifecycle. In “Aligning Prospect and Resident Touchpoints to Deliver a Superior Living Experience,” Melissa Robbins, Kortney Balas, Ryan Davis and moderator Brock MacLean unveiled opportunities for better business practices that often go unnoticed by property[…]
I rarely get called Mr. Blackwell, although one colleague insists on greeting me that way. Just so you know, I’m no relation to the fashion czar who ruled Paris and Rodeo Drive until his death a decade ago. You may recall that his designs had no boundaries and that annual style lists of the rich[…]
A new report from Senior Housing News released that market research firm J.D. Power has claims to have uncovered the country’s most satisfied senior resident communities. According to the J.D. Power 2018 Senior Living Satisfaction Study, the communities with the most points have the most satisfied residents, and J.D. Power has a leaderboard to prove[…]
Smart home technology, Internet of Things (IoT) and connective devices provide substantial benefits to property managers and building owners but can often represent a costly investment. Are you ready to upgrade? It’s a fact – the Internet of Things and connected tools are the way of the future. Smart technology has improved nearly every facet[…]
In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[…]
In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success. However, it is difficult to convince them what the form and functionality of that website should be. While most apartments prefer to approach websites as a “digital brochure,” showcasing leasing information and lush property photography[…]
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