Kaitlin Krull

Writer, Home Improvement Leads

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Kaitlin Krull is a writer and mom of two girls. She enjoys writing for Home Improvement Leads with the goal of empowering homeowners with the expert guidance and educational tools they need to take on home projects with confidence and to connect them to qualified contractors to make it a reality.

Student Housing Market Update: What’s Next?

The U.S. student housing market generally is in good health, but during any cycle the time eventually comes for some downshifting. Since rent growth and occupancy performance topped out from 2014-16, the student industry has downshifted slightly. RealPage Chief Economist Greg Willett said in a recent webcast that a slowdown in enrollment has affected rent[]

How to Protect Sensitive Multifamily Data with Outsourced IT Services

In the constantly revolving internet technology world that seemingly is getting faster and smarter, data breaches remain a nagging thorn in the side. Despite new advances in antivirus technology, device protection is more essential than ever. Each year, IBM Security teams with the Ponemon Institute to determine the global cost of data breaches. The  2018[]

The Right Blend to Maximize Leads and Conversions in Multifamily Marketing

The convergence of leasing, living and marketing with data analytics is changing multifamily marketing. So much that digital marketing is on the verge of a new frontier where property managers and operators can dial into precisely what kind of message they want to send. These are no longer the days when communities wanting to be[]

accessibility noncompliance

When Accessibility Noncompliance Puts Assisted Living Communities at Risk

Any assisted living property manager knows that accessibility noncompliance with the Americans with Disabilities Act is an issue. Residents who require mobility assistance or have a disability must be able to access the community just as any able-bodied person. Installation of ramps, grab bars and handicap parking places may signify that the property is compliant.[]

property budget

Three Keys to a Successful Property Budget Review

A budget is your vision of an asset and a forecast of potential earnings. While creating a portfolio or property budget, our deniable need to put everything under the microscope to review and analyze blurs the view. As we try to ensure that values tick and tie, we can miss the big picture. So where[]

apartment renovations

How Apartment Renovations Can Improve ROI

Rehab market has changed, but opportunities for creating good ROI through apartment renovations still exist As rents become more competitive and apartment inventory approaches its peak this year, the case for rehabilitating older properties in some markets may be strengthening. Done right, a modest upgrade of a 20- or 30-year-old multifamily community can offer renters[]

Inside Today’s Reimagined, Reenergized Clubhouses

Say goodbye to tennis courts and drab, windowless fitness centers. Say hello to color-splashed clubhouses with open floorplans, high-end coffee bars, and outdoor fireplaces and kitchens. Call it the “Starbucks effect” or the “Millennial effect.” Either way, the big trend in multifamily properties is to renovate or build anew clubhouses that serve as a communal[]

renter segmentation

Leasing Redefined: The Power of Renter Segmentation

Uncovering new leasing strategies through renter segmentation data The information supplied by prospects and residents during the leasing and lead processes can be like striking gold. Apartment leasing teams panning for new residents can gain insight into how to attract, secure and retain residents by digging into the mounds of renter-provided information and key demographics[]

multifamily industry

The State of the Multifamily Industry in 2017

2017 multifamily outlook: Optimistic despite expected cooling after record cycle On Jan. 10, Apartment Association of Greater Dallas members packed their annual state-of-the-industry luncheon before a panel of industry professionals that included Steve Lamberti of Milestone Apartments REIT; Jay Denton of Axiometrics; Jeff Price of Jones Lang LaSalle; Jay Wagley of CBRE and Brian Tusa[]

smart apartment

Building the Smart Apartment Home of the Future

Applying smart home technology to apartments comes down to choice. The future of putting the pieces in place into a smart apartment home may be more like ordering ala cart at the local diner. Because preferences of one resident to the next surely will differ, a technology menu may be more appropriate. At least that’s how[]

Top Remodel Projects Renters Wish Their Property Managers Would Invest In

Renting a house or apartment carries many benefits for renters, including saving money and offering flexibility. However, home improvement restrictions on rented properties mean that many renters often feel frustrated that they cannot update their homes in the ways they need or want. At Home Improvement Leads, we believe that property managers have the ability[]

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