Larissa Steele

Web Marketing Specialist, Leasestar, RealPage, Inc.

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Larissa currently serves as a Web Marketing Specialist for the LeaseStar Marketing Division of RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. Her background includes search engine optimization (SEO) and search engine marketing (SEM) advisement, utilization of marketing and keyword research, website optimization, as well as advertising budget management. She specializes in determining the best strategies to increase visibility on major search engines, and increase revenue across her client’s marketing solutions.

Marketing Trends Destined to Transform the Apartment Industry

Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define[]

What’s Ahead for the Affordable Housing Industry?

One of the most challenging obstacles that the Affordable Housing Industry is facing today is the difficulty to attract, hire and retain talent into their businesses. With a low unemployment rate and such a specialized industry, as it deals with many federal and state regulations, the markets are very competitive for the talent available. RealPage[]

Submeters in the Balance

A little more than a year into California’s mandate of submetering on all new apartments, water conservation continues to be a hot topic. Effective Jan. 1, 2018, California SB-7 took effect and dashed the future of master metering. All new apartments are now required to meter individual consumption and provide billing on each unit. The[]

The Importance of Multifamily Energy Benchmarking

Benchmarking utilities has become a way of life in multifamily. Not long ago, the EPA introduced its Portfolio Manager, a repository for a commercial property’s utility consumption data for benchmarking. By 2014, the arduous task of establishing an equitable energy efficiency scoring system for multifamily properties had arrived and the EPA invited portfolios to track[]

How to Protect Sensitive Multifamily Data with Outsourced IT Services

In the constantly revolving internet technology world that seemingly is getting faster and smarter, data breaches remain a nagging thorn in the side. Despite new advances in antivirus technology, device protection is more essential than ever. Each year, IBM Security teams with the Ponemon Institute to determine the global cost of data breaches. The  2018[]

AXIOStudent Delivers a Gold Mine of Data for Student Housing Operators

AXIOStudent Delivers a Gold Mine of Data for Student Housing Operators

A business that until recently has been driven by limited information and gut feel is rapidly giving way to deep, hard data. The extensive data AXIOStudent is now pumping out about student housing in markets nationwide is being pounced on by owners, investors, developers, lenders, operators and vendors in the student space, which has become[]

Keeping Every Square Foot Covered_ Commercial Real Estate and Financial Solutions

Keeping Every Square Foot Covered: Commercial and Financial Solutions

As discussed during RealWorld 2018 sessions It comes with the territory: owning or managing commercial real estate properties means juggling a variety of operational and financial tasks, not to mention keeping everyone in the loop along the way. Some leases can be more complex than others. Managing, reporting and analyzing these leases—from initial lease execution[]

Using Revenue Management to Determine ROI on Renovations in Multifamily

Using Revenue Management to Determine ROI on Renovations in Multifamily

As discussed in RealWorld 2018 sessions  Rehabbing a property no longer means applying a fresh coat of paint on the outside and new carpet throughout. In today’ highly competitive multifamily world, an upgrade is sometimes the complete transformation of an asset, down to the studs. Renovations in multifamily are the new reality and they are[]

How to Produce Eye-Catching Photography in Multifamily that Attracts Renters

How to Produce Eye-Catching Photography in Multifamily that Attracts Renters

A picture is said to be worth a thousand words. But when it comes to apartment photography, a shot featuring the property shouldn’t be that verbose. The right picture with the right angle, the right composition and the right lighting should send the very concise message to prospective renters that this is the place to[]

How RealPage is Guiding PMCs to Better Purchasing Decisions

Software solutions have filled a big void in recent years to help property managers oversee vendors, from securing the necessary paperwork to getting the best deal on everyday supplies and big-ticket items. Through a spend management system, apartments can build a complete library of qualified plumbers, carpenters, suppliers and the like to establish continuity in[]

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Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

Can an SEM Campaign Increase Lease Activity for Your Property?

Searching for apartments on the Internet is a way of life for today’s residents. Property management companies with high Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rankings are best positioned to be found by apartment seekers. Because this is the time of the year when many people move, multifamily properties have a great opportunity[]

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