Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

A Smarter Answer Faster with Underwriting Analytics

As discussed in RealWorld 2018 sessions “For multifamily investors, a majority of their return on investment comes from capital management, what you buy, where you buy and when you sell. Until now, investors have made these decisions based on time-consuming analyses and expensive market studies that evolved little in recent cycles. Underwriting Analytics reflects our[]

User Management Made Simple with a Unified Platform

As discussed in RealWorld 2018 sessions RealPage has been on the cutting edge of rental housing software for over 20 years. Now, it’s consolidating all of that innovation into something special. It isn’t a product or solution. It’s a new philosophy, called Unity, that will change how the rental housing industry experiences RealPage. One of[]

The Next Generation of Multifamily Document Management

As discussed during RealWorld 2018 sessions  From paper clips to file folders, and filing cabinets to computer systems, the process of storing, managing and organizing documents is as old as paper itself. And in real estate, managing documents like contracts and vendor agreements is crucial to running a healthy business—especially when you’re dealing with multiple units[]

Risky Business: Avoiding, Transferring and Mitigating Risk in Property Management

As discussed during RealWorld 2018 sessions Operating a property management company today means exposing your business to risk in a variety of forms. Not having a safety net—a true risk protection plan—could be the biggest risk of all. Of course, risk means economic loss—the kind that erodes gross revenue and NOI. According to LifeLock®, while[]

Senior Industry Trends: Boosting Speed-to-Lead

As discussed during RealWorld 2018 sessions A question many senior property management professionals may ask themselves is, “When it comes to leads, why are we still struggling with occupancy?” As with most business challenges, there’s not just one, but several reasons for this: there just aren’t enough leads to meet the supply; the leads you[]

data science

Data Science Techniques for Real Estate

As discussed during RealWorld 2018 sessions Most people won’t argue with you about the importance of data. There are more data sources now than ever before, and we know we need to tap into them—but collecting the right metrics, interpreting properly and translating into business decisions that improve results is another story. Savvy property management professionals are[]

Reducing Costs Through Energy Management Essentials

Reducing Costs Through Energy Management Essentials

Each year, multifamily property owners spend serious money on energy and water, even considering that many of their tenants foot the bill for what they use. According to the American Council for an Energy Efficient Economy, multifamily properties comprised 11 percent of all electricity and natural gas sales in 2009. That same year, multifamily properties[]

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

apartment amenities

3 Ways to Drive Revenue from Apartment Amenities

If companies make one wrong assumption, millions of dollars of investment becomes a wasted effort. In multifamily, no investment is perhaps more misunderstood than the luxury apartment amenity. Popular opinion tells property managers that the market value of an outdoor fitness center or luxury swimming pool will offset the cost of building. But months later,[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

multifamily social media

6 Social Media Lessons for Multifamily Professionals

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social[]

rental housing

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

property management

A Year in Review: Property Management Insider’s Top 5 Articles of 2016

2016 was an eventful year for the property management industry. In case you missed out on our news and insights, we’ve created a recap of the most popular Property Management Insider articles of 2016 to help you improve your business. Here’s a look back are our top 5 articles: 1. Handling Angry Residents Need some advice[]

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

multifamily technology

4 New Multifamily Technology Trends to Engage Prospective Renters

The competition in the multifamily market is fierce. Individuals shopping for apartment homes have access to more options than ever before at the click of a button—and if your property doesn’t offer a truly unique experience, it’s difficult to stand out from the crowd. New technology trends are on the horizon for multifamily, and property[]

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

rent payment

How to Solve the Rent Payment Puzzle [eBook]

In recent years, the millennial generation has been scrutinized by businesses looking to appeal to younger consumers. What many have overlooked is that the influence of this convenience-seeking and tech-savvy group extends far beyond their age group. Millennials have set a generational change into motion, setting the standard for what is expected from the marketplace[]

apartment marketing

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

social media

What’s New in Social: Videos, Views and Viral Ads

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social: Twitter[]

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