Leah Mendes


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Leah is the Managing Editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

peak leasing season
 

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

rent growth
 

New from MPF Research: Construction Starts, Demand, and Rent Growth

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Metros Seeing the Largest Shifts in Apartment Construction Starts Across the country, the current apartment development cycle is expected to peak in 2017, when the nation’s top 100 apartment markets receive more than 360,000 scheduled new[]

renter segmentation
 

Leasing Redefined: The Power of Renter Segmentation

Uncovering new leasing strategies through renter segmentation data The information supplied by prospects and residents during the leasing and lead processes can be like striking gold. Apartment leasing teams panning for new residents can gain insight into how to attract, secure and retain residents by digging into the mounds of renter-provided information and key demographics[]

 

Study Suggests Twitter Delivering Misleading Analytics, 48 Million Accounts Exposed as Bots

Forty-eight million Twitter accounts have been exposed as bots, according to a study from The University of Southern California and Indiana University. Why is this a big deal? And why am I not surprised? From big data, data warehousing, and data mining to data analytics and everything in between—it’s never been more important to marketers[]

the home depot
 

Protecting Apartments from Blizzards and Ice Storms: 4 Tips from The Home Depot

Even though Spring is right around the corner, icy weather across the nation continues to keep property management companies on their toes. A blizzard expected in New England tomorrow is set to be one of the biggest March storms ever, and sub-freezing temperatures can play havoc on water pipes in apartments and common areas if they’re not[]

senior contact center
 

Making the Connection: The Importance of a Senior Contact Center

A thriving senior housing market appears to be taking a page from the multifamily industry and empowering contact centers to capture new business. But the similarities end there. Senior housing – which includes independent living, assisted living and memory care – is a specialized leasing vertical that requires a little more attention and compassion during[]

 

New from MPF Research: The Suburbs, Market Completions, and Multifamily Lending

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division: Suburban Fundamentals Continue to Outperform Over the last four years, suburban areas have progressively outperformed denser, urban areas. MPF Research analyst Brandon Crowell explores the widening gap in a new report, noting, “Overall, urban core rents[]

multifamily
 

Simplifying Multifamily Water Irrigation

Web app can help properties avoid costly overwatering for free Water My Yard is a free app that can help Texas multifamily property managers to keep landscapes attractive year-round and reduce expensive overwatering practices. Fifty percent of landscape water is wasted by overwatering, often caused by needlessly running sprinkler systems. In recent years, evapotranspiration technology[]

purchasing strategy
 

4 Tips for Monetizing a Purchasing Strategy

Even with a fine-tuned purchasing strategy, the costs associated with maintaining an existing asset or upgrading a new acquisition can add up. These expenses make it critical to get the most out of your investments in fixtures, maintenance materials and even office supplies, especially for large rental portfolios. A solid purchasing strategy doesn’t just save[]

mpf research
 

New from MPF Research: Permit Volumes Surge in Two Major Metros, Detroit Fundamentals Remain Favorable, Webcast Explores Market Trends

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division: Experts Talk Market Trends in MPF Research Webcast MPF Research’s latest interactive webcast analyzed emerging construction narratives, ranked top markets for development viability and explored student housing supply trends. The free event, hosted by RealPage Chief[]

rental housing
 

RealPage Expands Rental Housing Asset Optimization with Acquisition of Lease Rent Options, LRO®

Today, RealPage Inc. announced plans to acquire Lease Rent Options, LRO. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments, and will expand RealPage’s real-time lease transaction data to improve optimization of new and renewal prices for rental housing leases. This acquisition will also provide RealPage with additional data[]

property management
 

A Year in Review: Property Management Insider’s Top 5 Articles of 2016

2016 was an eventful year for the property management industry. In case you missed out on our news and insights, we’ve created a recap of the most popular Property Management Insider articles of 2016 to help you improve your business. Here’s a look back are our top 5 articles: 1. Handling Angry Residents Need some advice[]

 

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

multifamily technology
 

4 New Multifamily Technology Trends to Engage Prospective Renters

The competition in the multifamily market is fierce. Individuals shopping for apartment homes have access to more options than ever before at the click of a button—and if your property doesn’t offer a truly unique experience, it’s difficult to stand out from the crowd. New technology trends are on the horizon for multifamily, and property[]

 

What’s New in Social: Video Ad Performance, Algorithm Updates, Live Streaming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

rent payment
 

How to Solve the Rent Payment Puzzle [eBook]

In recent years, the millennial generation has been scrutinized by businesses looking to appeal to younger consumers. What many have overlooked is that the influence of this convenience-seeking and tech-savvy group extends far beyond their age group. Millennials have set a generational change into motion, setting the standard for what is expected from the marketplace[]

multifamily social media
 

What’s New in Social: Twitter’s Birthday, Instagram’s Algorithm and Online Video Distribution

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

apartment marketing
 

What’s New in Social: Reactions, Messages and Videos

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media to support apartment marketing efforts. Here’s[]

social media
 

What’s New in Social: Videos, Views and Viral Ads

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social: Twitter[]

multifamily social media
 

What’s New in Social: Adding a Personal Touch

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

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