Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Onsite Energy Generation and Weather

A friend of mine and I were chatting about on-site energy generation and what to do when the seasons change. Specifically, solar pool heating. “I turn my system off in the winter,” he said. As we are in California and our climate is very mild, I was surprised. “Why? What kind of system do you[]

Four Trends in Marketing Senior Housing

You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t[]

Performance Benchmarking: It’s Not Just Apples to Apples

Comparing apples to oranges in most cases is a study in futility. Fitting a round peg into a square hole usually isn’t possible. But in multifamily, equating two properties in different asset classes through benchmarking can offer some valuable insight, and even an opportunity to compete on a playing field that may seem uneven. RealPage[]

Connecting with the Power of Data

Data is everywhere. Everything we do with any consistency can be broken down into specific data points, then trended and analyzed. We see it every day. From our phones telling us how long it takes to get to work without our asking, to suggested Amazon purchases in our Facebook feeds, to cold calls and spam[]

Gen Z is Here: Now What?

Generation Z is here, ready to begin making a nest. Whether the generation born in the mid-1990s chooses to lease or buy – and how quickly they purchase their first home – remains to be seen. At the National Apartment Association’s annual Apartmentalize in Denver in June, some of the buzz was about Gen Z[]

The Future of Short-Term Rental Management

The short-term rental industry has come a long way. Once mainly for vacation rental property owners with a few properties, business leaders in multifamily have started to add short-term rental units to their portfolios. Kigo Senior Vice President Matthew Hoffman says the industry has a lot to offer multifamily owners and managers if they keep[]

Selling Energy: Inspiring Ideas that Get More Projects Approved

A casual observer would assume that vendors and contractors sell energy projects to multifamily building owners. In reality, the energy managers and other internal champions connected to those buildings wind up doing most of the selling. They’re the ones who lobby to gain consensus among their peers in property management, facilities, and engineering, persuade senior[]

Marketing Trends Destined to Transform the Apartment Industry

Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define[]

Apartmentalize Re-Affirms that the Apartment Industry is Hitting on All Cylinders

Leveraging data analytics improves NOI, Gen Z and Boomers are primed to make an impact on multifamily, maintenance is having greater influence on apartment brands and service animals are still a hot topic in the apartment industry. These topics and more were on the minds of multifamily professionals who converged in record numbers in June[]

Student Housing Turning to Technology for the Turn

Student Housing: Turning to Technology for the Turn

Student housing is unlike other types in one very important way: once a year, at the very same time, most of the residents vacate. And around two weeks later, the rooms are rented again. This “turn” is a short period in which an awful lot has to happen – the most significant being the inspection,[]

social media

What’s New in Social: Facebook Seeks Domination Across Industries

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Top 5 Ways to Reduce Utility Expense [eBook]            

Managing energy costs for your multifamily community can be a headache. With a number of properties in your portfolio and countless responsibilities to balance, it’s easy to overlook areas where water and energy are being wasted. Maybe you’ve experienced a vacant unit where the AC was left running, or a utility bill wasn’t processed in time to meet[]

renters insurance

What Makes the Most Successful Renters Insurance Program?

When unexpected events take place at your properties, your residents and assets are put at risk. Renters insurance can help, but not all policies are equal—and you don’t want to find out your coverage is insufficient after an incident occurs. It’s important for property management companies to implement the right solution beforehand to ensure full[]

What’s New in Social: Testing, Tools, and Apps

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

apartment on map

Put Your Property on the Map with Location-Based Marketing

Property management companies are using new technologies to target prospective renters. The growth of mobile advertising is shaking up the way businesses are marketing products and services, and property managers have the ability to draw in prospects with a click of a button. Mobile users are constantly tuned in to their devices, opening the door[]

keyboard with social media icons

What’s New in Social: LinkedIn Groups, Livestreaming and Location-Based Curation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

social media icons

What’s New in Social: Visuals and Video

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

social media

What’s New in Social: Hearts and Stitch(es), Surprise Curation and De-Spamming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

5 Tools for Empowering Residents as Brand Ambassadors

Every time we log into our email accounts, enter a search term into Google™, and drive down the street, we’re inundated with ads. Today, an endless stream of information is being fed to consumers, but most of it fails to deliver on a human level—so what reason is there to believe it’s true? There’s no[]

What's New in Social Media

What’s New in Social: Polls, People, and Pictures

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social[]

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