Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Top Five Digital Marketing Trends for Multifamily in 2019

Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital[]

Submeters in the Balance

A little more than a year into California’s mandate of submetering on all new apartments, water conservation continues to be a hot topic. Effective Jan. 1, 2018, California SB-7 took effect and dashed the future of master metering. All new apartments are now required to meter individual consumption and provide billing on each unit. The[]

Four Ways to Minimize the Risk and Maximize the Benefits of IoT

In a perfect Internet of Things (IoT) world, the skies are deep blue with connected smart thermostats, door locks and connected lighting. Alexa and Siri are in tune and sing like birds in splendid harmony. Renters bask in the automation and creature comforts that smart technology provides – whether it’s with their devices or those[]

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

The Affordable Housing Industry: New Technology and Hot Topics

Affordable housing owners and operators can learn about the latest regulatory updates as well as new technology drivers for the industry at RealWorld 2019. Customized for one of the largest audiences at RealWorld, the Affordable track will address key topics that are on everybody’s minds. Keys to improving day-to-day business for Affordable RealPage Senior Vice[]

Five Revenue Management Strategies to Achieve Investment Goals

When it comes to revenue management, many question how to use it and whether it can really work for their assets and strategy. Contrary to common belief, revenue management is not about revenue maximization – it’s about optimizing revenue and achieving your investment goals, for any property type. RealPage Senior Vice President of Revenue Management[]

8 Ways to Get Prepared During Budgeting Preseason

Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and administrators prepare for planning the next year’s budget. Or at least they should be. Never mind the two-a-days, budgeting preparation shouldn’t be that exhausting. But advance preparation should be spent getting[]

Beyond Rent: How to Unlock Other Benefits of Revenue Management

Revenue management isn’t just about establishing rent prices in multifamily housing. Many apartment operators believe that industry solutions are sort of a one-trick pony – they set rent and are limited to certain classes and leasing verticals. Not true, according to industry experts. Upwards of a quarter of the multifamily industry uses revenue management tools,[]

Avoiding Fraud with the Next Generation of Identity Verification

The show of hands divided a room of about 100 at the Texas Apartment Association 2019 Education Conference. Panelists and attorney Jerry Carlton didn’t seem surprised that a majority of the group of apartment managers and operators indicated they had been victim to some sort of fraud. One attendee shared that her property discovered a[]

Five Ways to Enhance Property Management Learning through Social Engagement

A learning management system such as EasyLMS can revolutionize the acquisition of new knowledge and skills at your property management company, making your staff a continually improving asset. As your first line of learning, an LMS is loaded with industry, software and company-specific knowledge for everyone from your maintenance tech to leasing staff to property manager.[]

social media

What’s New in Social: Facebook Seeks Domination Across Industries

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Top 5 Ways to Reduce Utility Expense [eBook]            

Managing energy costs for your multifamily community can be a headache. With a number of properties in your portfolio and countless responsibilities to balance, it’s easy to overlook areas where water and energy are being wasted. Maybe you’ve experienced a vacant unit where the AC was left running, or a utility bill wasn’t processed in time to meet[]

renters insurance

What Makes the Most Successful Renters Insurance Program?

When unexpected events take place at your properties, your residents and assets are put at risk. Renters insurance can help, but not all policies are equal—and you don’t want to find out your coverage is insufficient after an incident occurs. It’s important for property management companies to implement the right solution beforehand to ensure full[]

What’s New in Social: Testing, Tools, and Apps

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

apartment on map

Put Your Property on the Map with Location-Based Marketing

Property management companies are using new technologies to target prospective renters. The growth of mobile advertising is shaking up the way businesses are marketing products and services, and property managers have the ability to draw in prospects with a click of a button. Mobile users are constantly tuned in to their devices, opening the door[]

keyboard with social media icons

What’s New in Social: LinkedIn Groups, Livestreaming and Location-Based Curation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

social media icons

What’s New in Social: Visuals and Video

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

social media

What’s New in Social: Hearts and Stitch(es), Surprise Curation and De-Spamming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

5 Tools for Empowering Residents as Brand Ambassadors

Every time we log into our email accounts, enter a search term into Google™, and drive down the street, we’re inundated with ads. Today, an endless stream of information is being fed to consumers, but most of it fails to deliver on a human level—so what reason is there to believe it’s true? There’s no[]

What's New in Social Media

What’s New in Social: Polls, People, and Pictures

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social[]

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