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Lindsey Joyce is the Managing Editor of Copy Services at RealPage. Lindsey has publications in several academic journals and has been featured on numerous blogs about education, digital content marketing, and more. She holds a Ph.D. in Narrative System Design and a Masters degree in Professional Writing and Editing. Lindsey’s expertise lies in digital content creation and user engagement. She maintains that the success of any campaign is in the quality of its copy, whether it’s the copy in an email blast, the copy for a video script or shot list, or the copy on a website or social media post.

Four Ways to Minimize the Risk and Maximize the Benefits of IoT

In a perfect Internet of Things (IoT) world, the skies are deep blue with connected smart thermostats, door locks and connected lighting. Alexa and Siri are in tune and sing like birds in splendid harmony. Renters bask in the automation and creature comforts that smart technology provides – whether it’s with their devices or those[]

Revenue Management: Proven in Any Market Cycle [eBook]

The U.S. apartment market continues to chug, but in moderation compared to much of its nine-year run. Some markets have softened, sparking some give and take in operational strategies. When markets soften, the focus naturally turns from rent growth to maintaining occupancy, which often leads to concessions for new leases and at the sacrifice of[]

Top Five Digital Marketing Trends for Multifamily in 2019

Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital[]

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