Mark Jewell

President, Selling Energy

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Author Mark Jewell is a best-selling author, speaker and nationally recognized energy efficiency expert. He was also the keynote speaker at the 2019 RealPage Energy Summit.

How to Boost Buzz and Attract More Renters [eBook]

A common discussion at multifamily housing conferences is how to cultivate leads and meet occupancy goals digitally. Leveraging search engine optimization, paid search and social media is a leading way of engaging renters, and classic marketing strategies are no longer as effective. Digital marketing can be intimidating for an industry that has lagged over the[]

The Convergence of Data and Digital Marketing in Multifamily

The evolving multifamily industry is changing the way marketers and operators are cultivating leads and meeting occupancy goals. Classic marketing strategies are no longer the most effective way to drive critical revenue management decisions. Instead, the focus has turned to data and digital marketing for making key decisions that maximize return on investment regardless of[]

How to Say Goodbye to Spreadsheets for Senior Living Property Management

Cut and paste. Write formulas. Are they correct? Was that cell copied? Does that column total correctly? Let’s face it. Spreadsheets are no longer trés chic. They’re cumbersome, often inaccurate because of human error and bulky when reviewing and distributing all across the company. But most businesses rely on spreadsheets for budgeting, planning and forecasting[]

Selling Energy: Inspiring Ideas that Get More Projects Approved

A casual observer would assume that vendors and contractors sell energy projects to multifamily building owners. In reality, the energy managers and other internal champions connected to those buildings wind up doing most of the selling. They’re the ones who lobby to gain consensus among their peers in property management, facilities, and engineering, persuade senior[]

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