Nikki Khorrami

Senior Manager of SEM & Conversion Rate Optimization, RealPage, Inc.

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Nikki Khorrami is the Senior Manager of SEM & Conversion Rate Optimization for RealPage, Inc. Her diverse background spans across the spectrum of digital marketing, from SEM and paid advertising to online conversion strategies and search optimization techniques. Nikki oversees a team who supports marketing for over 60 RealPage products and services.

Student Housing Turning to Technology for the Turn

Student Housing: Turning to Technology for the Turn

Student housing is unlike other types in one very important way: once a year, at the very same time, most of the residents vacate. And around two weeks later, the rooms are rented again. This “turn” is a short period in which an awful lot has to happen – the most significant being the inspection,[]

How Artificial Intelligence is Revolutionizing Resident Screening

Artificial intelligence (AI) is one of those terms used so liberally that you’re never sure whether you’re being snowed by marketers. But in the context of RealPage’s new AI-based resident screening solution, the payoff is so obvious and easily documented that there’s no question it’s bringing about a revolution. The ROI is proving to be[]

How to Boost Buzz and Attract More Renters [eBook]

A common discussion at multifamily housing conferences is how to cultivate leads and meet occupancy goals digitally. Leveraging search engine optimization, paid search and social media is a leading way of engaging renters, and classic marketing strategies are no longer as effective. Digital marketing can be intimidating for an industry that has lagged over the[]

RealWorld 2019: Taking the Pain Out of Leasing and Resident Services

Buying a car used to be like pulling teeth. Same as renting an apartment for the resident and property manager. Not too long ago, you had to pack a lunch (or dinner) when visiting the dealership to buy a new car because the buying experience was long and painful. Credit approvals and paperwork dragged out[]

Simplifying Multi-Channel Marketing to Reach an Evolving Student Housing Market

For the arrival of each generation, student housing operators need to extend the welcome mat long before the key goes in the lock. In recent years, generational preferences made a big leap with Millennials and they continue to evolve with next group leasing student housing. The evolution is affecting the way operators produce and capture[]

5 Sure Ways to Get the Renter Love You Deserve [eBook]

5 Sure Ways to Get the Renter Love You Deserve [eBook]

Reaching the most qualified renters gains the most profitable outcomes. However, how do you reach today’s most qualified renters? Engage their focus and go beyond their rental search expectations. Capture, convert and retain today’s breed of renter with the right renter engagement technology and the right partner to help you accomplish it all. 1. Make[]

Defending Against Applicant Identity Fraud with Identity Verification

While it’s just a blip, apartment home and lease fraud is now being measured on the Federal Trade Commission’s identity theft and fraud radar. Three years ago, identity fraud or theft related to the lease housing industry first showed up on the agency’s annual Consumer Sentinel report. The number of complaints − albeit just a[]

senior living software

5 Senior Living Software Trends Destined to Transform Your Business [eBook]

Roughly 10,000 people will turn 65 every day for the next 20 years. The rise in the senior population means a greater demand for senior housing and associated healthcare. Is your property prepared for the senior boom with senior living software? In the new age of care-centered residences, here are five tech trends that can help[]

resident screening

Sizing Up Your Applicants Through Debt to Income

As the U.S. economy generally continues an upward tick, household debt has eclipsed that of levels in 2008 leading into the Great Depression. Total household debt has increased by $149 billion to $12.73 trillion. Depending on who you talk to, that should cause alarm. But economists argue that the economic condition is now much healthier[]

apartment market

Baby Boomers Can Make an Impact in Multifamily

Millennials are grabbing all the front page multifamily headlines, but the industry should look inside a little deeper at a demographic that is already making news and plans to stay in the limelight for the next several years. So says one well-respected apartment market official. Baby Boomers are the new hipsters in rental housing, says[]

Online Marketing

5 Steps to Winning the Online Marketing Game with SEO & SEM

Online Marketing Fundamentals Chances are if your business has any type of online presence, then you’re familiar with the terms SEO and SEM. But, what exactly do you know about these acronyms? Your initial reaction may be to run to the search engines and click on the first result that appears. Search engines are now the[]

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