Sarah Alerasoul


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Sarah is a Dallas-based journalist who writes local news, blogs and content for major media outlets. She’s contributed to NPR, 91.7 KVRX and South by Southwest and has worked with international teams in Japan, China, Italy and Africa

peak leasing season
 

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

 

No Train No Gain: Why Your Staff Needs Training

Multifamily housing employees want more training. At least that’s what a recent Pew Research Center survey about the American workforce and changing job market suggests. The U.S. employment landscape has morphed from hands-on tools to fingers on keyboards. Over the last 35 years, workers are rethinking the skills they have and what they will need[]

 

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

 

Toilet Talk: How Your Property Could be Losing Money

Is Your Property Flushing Money Away? While we’ve all heard that leaky toilets costs can add up, even functioning toilets have historically been big water users. Nearly 27 percent of water used inside homes goes through toilets, much more than in showers, washing machines or faucets. A leaky toilet cost one New York City resident[]

student housing industry
 

What’s on the Horizon for the Student Housing Industry

If there’s one word that sums up the current state of the student housing industry, it’s growth. With an average of 48,000 off-campus purpose-built beds delivered per year, the industry is predicted to grow at a healthy and sustainable pace. Opportunities are popping up across America to invest in Student, and there’s no end in[]

shadowbanning
 

Is Shadowbanning a Threat to Social Media Engagement in Multifamily?

Feeling invisible on social media? Sensing that nobody “likes” your posts anymore? You may be on to something. A stealthy form of online punishment known as shadowbanning has just gone mainstream. It turns out social media accounts have been silently removing user posts from the public eye and not telling them about it. That’s right:[]

multifamily conferences
 

The Best Multifamily Conferences in America

Predicting the future. Taking risks. Expanding your business in a market that’s growing faster than you are. These are all challenges that you – the multifamily property management professional – must face. The biggest relief is that you’re not alone. Attending multifamily conferences can give you the tools, the inspiration and the contacts you need[]

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