Sarah Alerasoul


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Sarah is a Dallas-based journalist who writes local news, blogs and content for major media outlets. She’s contributed to NPR, 91.7 KVRX and South by Southwest and has worked with international teams in Japan, China, Italy and Africa

peak leasing season

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

No Train No Gain: Why Your Staff Needs Training

Multifamily housing employees want more training. At least that’s what a recent Pew Research Center survey about the American workforce and changing job market suggests. The U.S. employment landscape has morphed from hands-on tools to fingers on keyboards. Over the last 35 years, workers are rethinking the skills they have and what they will need[]

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

Toilet Talk: How Your Property Could be Losing Money

Is Your Property Flushing Money Away? While we’ve all heard that leaky toilets costs can add up, even functioning toilets have historically been big water users. Nearly 27 percent of water used inside homes goes through toilets, much more than in showers, washing machines or faucets. A leaky toilet cost one New York City resident[]

renter lifecycle

Sustaining the Renter Lifecycle at AIM 2018

An expert panel recently gathered at the annual Apartment Internet Marketing Conference to talk about one thing—how to sustain the renter lifecycle. In “Aligning Prospect and Resident Touchpoints to Deliver a Superior Living Experience,” Melissa Robbins, Kortney Balas, Ryan Davis and moderator Brock MacLean unveiled opportunities for better business practices that often go unnoticed by property[]

Know the Rules: Accommodating Emotional Support or Companion Animals

Stay in compliance when residents ask for companion or support animals While the multifamily housing industry has become pet friendly, some furry friends are catching the ire of property managers. Residents carrying in their pets under the guise of them being companion animals are leaving some apartment operators worried about fair housing issues if they don’t[]

apartment amenities

3 Ways to Drive Revenue from Apartment Amenities

If companies make one wrong assumption, millions of dollars of investment becomes a wasted effort. In multifamily, no investment is perhaps more misunderstood than the luxury apartment amenity. Popular opinion tells property managers that the market value of an outdoor fitness center or luxury swimming pool will offset the cost of building. But months later,[]

convert leads

Convert Leads in Multifamily with Data-focused Demand Generation

In multifamily marketing, more leads equals more leases, right? If the number of web hits, emails, texts and calls could determine the success of a property, America’s multifamily properties would be happily stuffed with tenants year-round. But only about a quarter of leads are sales-ready, and the other 75 percent require follow-up communications that often[]

outsourcing

Building Profit with Back-Office Outsourcing

In property management, the digital switchover is creating an interesting trend. Collapsing apartment operations into digital is disrupting talent models, ending traditional workflows and creating new organizational risk. Big changes on the inside are creating even bigger changes on the outside, where markets are moving and deals flying off the shelf. In the midst of[]

property management

Strength in Numbers: Tools for Success in Property Management

Successful property management professionals understand that relationships are the cornerstone of our business. From prospects and residents, to coworkers, to industry peers, it’s all about connecting with and learning from people. But are you leveraging your networks in the best way possible and maximizing the value of your relationships? Knowledge sharing is key when it[]

Job Costing Solution to Improve Multifamily Project Management design

A Job Costing Solution to Improve Multifamily Construction

Construction projects are increasingly costing more–but it’s not just a shortage of labor that’s driving costs up during one of the nation’s biggest construction booms. Creative apartment designs, rising material prices, regulatory issues, and interior vanity details are tacking on a superfluous price tag for market investors. Multifamily construction–whether it is unit renovations or ground-up[]

student housing

The Latest Market Insights in Student Housing

The RealPage Student Team is attending InterFace Student Housing Conference in Austin this week, where top industry players are gathering for market insights and trends, continued education and networking. Taylor Gunn, Director of Student Housing at RealPage, delivered an enlightening presentation on the Student Market in the recent webcast, “Student Housing Q1 Market Update.” Gunn spoke about[]

Benchmarking Compliance Using Energy Star Portfolio Manager

Benchmarking Compliance Using Energy Star Portfolio Manager

The filing dates to report building energy benchmarking data to the Energy Commission run from April 1 through July 1, and states are expecting building owners to do it through the Environmental Protection Agency’s “Energy Star Portfolio Manager”. The question is, are you in compliance with all your filing requirements? And just how do you[]

The Country's Most Satisfied Senior Resident Communities

The Country’s Most Satisfied Senior Resident Communities

A new report from Senior Housing News released that market research firm J.D. Power has claims to have uncovered the country’s most satisfied senior resident communities. According to the J.D. Power 2018 Senior Living Satisfaction Study, the communities with the most points have the most satisfied residents, and J.D. Power has a leaderboard to prove[]

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