Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

brand advocates in property management

Get People Talking: Leveraging the Power of Brand Advocates

Brand advocates or ambassadors aren’t new to business today. For years, celebrities handsomely hired as brand ambassadors have pitched everything from watches to furniture to Jell-O to credit cards. Can you remember Joe Namath in pantyhose? Brand ambassadors don’t work for free. In some cases, they earn more money than they bank in their profession. From[]

Drone Technology: Taking Property Management to New Heights

Marketing properties through drone technology is no longer a fly-by-night operation. Once considered too futuristic for everyday business applications, drones or unmanned aircraft systems (UAS) are fast becoming a household item. It’s now possible to use a much smaller form of the robotic flying devices, mostly known for their stealthy military uses on a much[]

How Google Changes Will Impact Online Marketing of Properties

Cross-Device Measurement, “Native Ad” Simplification and Automation of Deal Terms to Boost Effectiveness of Online Marketing Three important changes coming online at Google are going to help savvy property managers more effectively advertise, evaluate results, and even ensure their advertising agreements are accurately carried out. Share the following information with your marketing people to be[]

Upcoming Webinar: A CMO’s Plan for Activating Advocacy

By properly identifying and engaging with the influencers in your industry, you have the power to propel your business to the next level. Have you struggled to find valuable brand advocates in property management? Are you unsure how to best empower these influencers to amplify your marketing efforts? Join us Monday, July 13 at 11:30AM CST[]

It’s a Data-Driven World: Apartment Industry Marketing Trends

2015 AIM Conference Recap Leave it to apartment industry marketers to find levity at any conference. May’s Apartment Internet Marketing (AIM) conference in Huntington Beach, Calif., was no exception. Co-founder of dating website OkCupid, Christian Rudder, entertained the group during his keynote on how he uses data to cultivate his site, and some front-office “PenFu”[]

3 Tips for Inspiring the Team with No Fans

What if you were the only fan, or even worse, playing on a team with no fans? If you are a fan of team sports, you can bet you are not alone. But, what if you were? While people are motivated by different things: money, success, recognition, status, etc., these are not the only things[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Millennials and Mobility: The Growing Value of Public Transportation

Behind the scenes on Texas college campuses, a group of Millennials, who want more mobility options, is getting its legs on the ground. Can an alliance of 50,000 students (and growing) be ignored? Students at Sam Houston State University, the University of North Texas and Navarro College are taking keen interest in the future of the[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

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