Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

It’s a Data-Driven World: Apartment Industry Marketing Trends

2015 AIM Conference Recap Leave it to apartment industry marketers to find levity at any conference. May’s Apartment Internet Marketing (AIM) conference in Huntington Beach, Calif., was no exception. Co-founder of dating website OkCupid, Christian Rudder, entertained the group during his keynote on how he uses data to cultivate his site, and some front-office “PenFu”[]

3 Tips for Inspiring the Team with No Fans

What if you were the only fan, or even worse, playing on a team with no fans? If you are a fan of team sports, you can bet you are not alone. But, what if you were? While people are motivated by different things: money, success, recognition, status, etc., these are not the only things[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Millennials and Mobility: The Growing Value of Public Transportation

Behind the scenes on Texas college campuses, a group of Millennials, who want more mobility options, is getting its legs on the ground. Can an alliance of 50,000 students (and growing) be ignored? Students at Sam Houston State University, the University of North Texas and Navarro College are taking keen interest in the future of the[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

A Look Back at 2014: The Year’s Best in Property Management Insider

In 2014, we witnessed “stellar” space movies, bendy smart phones, a number of hackings, and ice bucket challenges—this was a year of surprises to say the least. For the apartment industry, there are some topics, such as resident retention, apartment market data, and of course property management, that will continue to be relevant time and[]

A Season for Giving Back: Property Charity Events Ideas

The apartment industry has traditionally been a big participator in charitable endeavors, especially when it comes to this time of the year. Later this month, the Apartment Association of Metro Denver will host its “Ugly Holiday Sweater & Comedy Night Power Mixer” to benefit pediatric brain tumor research. Members are urged to dig out those[]

Marketing Trends Coming to Multifamily in 2015

It has been a good year, especially for the world of marketing. We’ve seen how digital media disrupted apartment marketing in 2014, and how social media has grown in both popularity and usage, giving property managers more ways to engage with residents. Now for the upcoming new year, what marketing trends are on the horizon[]

Got Game? Three Secrets to Gamification in Multifamily

What is Gamification? Gamification is the use of game mechanics and design techniques to motivate people to solve problems or achieve certain goals. It is a key enterprise technology category that Gartner research firm has picked to mature over the next 5-10 years. Gartner’s Hype Cycle suggests gamification has traveled past the Peak of Inflated[]

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