Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

A Look Back at 2014: The Year’s Best in Property Management Insider

In 2014, we witnessed “stellar” space movies, bendy smart phones, a number of hackings, and ice bucket challenges—this was a year of surprises to say the least. For the apartment industry, there are some topics, such as resident retention, apartment market data, and of course property management, that will continue to be relevant time and[]

A Season for Giving Back: Property Charity Events Ideas

The apartment industry has traditionally been a big participator in charitable endeavors, especially when it comes to this time of the year. Later this month, the Apartment Association of Metro Denver will host its “Ugly Holiday Sweater & Comedy Night Power Mixer” to benefit pediatric brain tumor research. Members are urged to dig out those[]

Marketing Trends Coming to Multifamily in 2015

It has been a good year, especially for the world of marketing. We’ve seen how digital media disrupted apartment marketing in 2014, and how social media has grown in both popularity and usage, giving property managers more ways to engage with residents. Now for the upcoming new year, what marketing trends are on the horizon[]

Got Game? Three Secrets to Gamification in Multifamily

What is Gamification? Gamification is the use of game mechanics and design techniques to motivate people to solve problems or achieve certain goals. It is a key enterprise technology category that Gartner research firm has picked to mature over the next 5-10 years. Gartner’s Hype Cycle suggests gamification has traveled past the Peak of Inflated[]

6 Ways to Ring in the Holidays with your Residents

Celebrating the holidays can be a fun and easy opportunity to bring your residents together. Because this is one of the best times of the year to get residents involved, facilitate some family-friendly activities that will entertain all the members of your community. Here are several easy ways to engage residents during the holidays: 1.[]

5 Questions to Ask Adult Children Seeking Senior Living Services

Movie actress Bette Davis once said that getting old isn’t for sissies. While many of today’s seniors will likely agree with that, so will adult children who care for or are making life decisions for their aging parents. Aging populations are creating a demand for independent or assisted living communities while also placing heavy responsibilities[]

How Online Shopping is Transforming the Apartment Industry

The online shopping revolution is banging on your door.  Are you ready? A revolution is going on inside consumers’ computers, one that the apartment industry should take note. In the last six years, shopping has evolved, shifting from brick-and-mortars to the Internet. Ten million Americans work more than 60 hours per week and because of[]

The Consumer Shift to Private Label Products

Private label products are gaining ground over national labels, having eclipsed sales in recent years. Will these brands continue to prove themselves and keep customers returning? How will this behavior affect the apartment industry? Catchy slogans and unforgettable jingles have lured America to name-brand products that have become household names for generations. Characters and role[]

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