Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

6 Ways to Ring in the Holidays with your Residents

Celebrating the holidays can be a fun and easy opportunity to bring your residents together. Because this is one of the best times of the year to get residents involved, facilitate some family-friendly activities that will entertain all the members of your community. Here are several easy ways to engage residents during the holidays: 1.[]

5 Questions to Ask Adult Children Seeking Senior Living Services

Movie actress Bette Davis once said that getting old isn’t for sissies. While many of today’s seniors will likely agree with that, so will adult children who care for or are making life decisions for their aging parents. Aging populations are creating a demand for independent or assisted living communities while also placing heavy responsibilities[]

How Online Shopping is Transforming the Apartment Industry

The online shopping revolution is banging on your door.  Are you ready? A revolution is going on inside consumers’ computers, one that the apartment industry should take note. In the last six years, shopping has evolved, shifting from brick-and-mortars to the Internet. Ten million Americans work more than 60 hours per week and because of[]

The Consumer Shift to Private Label Products

Private label products are gaining ground over national labels, having eclipsed sales in recent years. Will these brands continue to prove themselves and keep customers returning? How will this behavior affect the apartment industry? Catchy slogans and unforgettable jingles have lured America to name-brand products that have become household names for generations. Characters and role[]

Creating a Safe Dog Park for Your Residents

It’s no secret that man’s best friend is becoming an apartment owner’s or operator’s BFF as well. Dogs and pets are becoming as big as part of the resident amenity culture as a good internet connection and a cool breeze from a ceiling fan. Creating a Home for Canines Late last year, a National Multihousing[]

Hyperlapse: New Way to Showcase Your Community Using Mobile Technology

I’m all about using visuals to market apartment communities, which is probably why I’ve been locked into Instagram’s new Hyperlapse app that launched last week. Hyperlapse uses Instagram’s in-house stabilization to shoot polished, time-lapse videos (which were previously impossible to do without using a tripods or expensive video equipment). Focused on simplicity, the new Hyperlapse[]

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