Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

peak leasing season

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

multifamily

New on #AptChat: Multifamily Content Marketing

Here at Property Management Insider, we keep you apprised of the latest tips and techniques in apartment marketing. A recent Apartment Chat roundtable (#AptChat) had multifamily property managers discussing their approaches to content marketing. Content marketing for multifamily properties involves two key components To be successful, content must be relevant and useful to the audience you’re[]

resident experience

How Lincoln Property Company Showcases the Resident Experience

Share Your Story campaign elicits resident reviews without really asking Lincoln Property Co.’s latest marketing campaign is proof that people love to tell stories. In an effort to generate positive feedback at its conventional apartment communities, Lincoln asked its residents to tell it like is it is in the Share Your Story contest. What the[]

apartment marketing

New on #AptChat: Manager Roundtable on the Future of Apartment Marketing

Multifamily managers gathered for the most recent weekly online session of Apartment Chat (#AptChat) to discuss the future of apartment marketing. Not surprisingly, the conversation began with technology – and remained there. According to the participants, it’s not a matter of whether technology will transform what has mostly been a hands-on, person-to-person interaction: it’s only[]

apartment marketing

New on #AptChat: What Metrics Matter Most for Apartment Marketing?

Once again, we tune you into the latest Twitter-based conversation between property management professionals at Apartment Chat to bring you ideas that will help you manage more effectively. In a recent discussion, participants talked about which metrics are the most important to consider in order to improve apartment marketing efforts, and how to make the most[]

multifamily marketing

New on #AptChat: Tech Trends in Multifamily Marketing

Each week, industry leaders join the Twitter-based conversation at #AptChat to exchange best practices and ideas. A recent chat focused on what technology is bringing to multifamily marketing. Here’s how the discussion went: 35% of renters expect a response “in a few hours or less” when contacting a property. How can tech help reach prospects[]

What’s New in Social: Google Pop Up Shop Opens, Twitter Cuts Vine, and Instagram Offers Mobile Shopping

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. Here are some of the latest social media marketing trends to watch: Twitter Cuts Vine Last week Twitter announced the shutdown of Vine, their popular short-form video platform. This news[]

SEO

Targeting Residents with SEO + PPC

In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[]

aptchat

New on #AptChat: Marketing Best Practices for Acquisitions and Management Takeovers

Each week, we monitor the Twitter-based discussions on #AptChat and provide a recap of tips property managers contribute about running properties more effectively. The theme of this week’s discussion was “Marketing Best Practices for Acquisitions and Management Takeovers.” Acquisitions, takeovers and dispositions often have big implications for marketing, but there are things you can do to smooth the[]

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