Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

New on #AptChat: Challenges in Student Housing Today

We’ve begun monitoring the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. Student Housing Today: Challenges and Opportunities The theme of this week’s chat was “Student Housing Today: Challenges and Opportunities,” chosen because the 2016 NMHC Student Housing[]

multifamily

New On #AptChat: Outreach Marketing for Multifamily in a Digital World

Each week, some of the best and brightest in multifamily join the Twitter-based discussions on #AptChat. We’ve consolidated and summarized some of the top tips shared by industry leaders to help you manage properties more effectively. The theme in one recent chat was “Outreach Marketing in a Digital World.” Here’s how the conversation went: “What are your biggest challenges[]

The Future of Apartment Websites

In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success.  However, it is difficult to convince them what the form and functionality of that website should be.  While most apartments prefer to approach websites as a “digital brochure,” showcasing leasing information and lush property photography[]

apartment marketing

Instagram 101: How to Engage Residents with Visual Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing[]

how your property should use facebook

What’s New in Social: How Your Property Should Use Facebook

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball explains how your property should use Facebook. Apartments can no longer ignore social media—this we know.[]

Why the Apartment Industry Should Take Baby Boomers Seriously

As this group born after World War II and just before Davey Jones and the Monkees took America’s teens by storm aged, it established a confident and optimistic culture that shaped housing for years to come. Boomers chased a greater, affluent lifestyle and were willing to mortgage the farm to get what they wanted, unlike[]

Best Practices for Twitter: What Apartments Need to Know

While social networks like Facebook are predominantly B2C (business to consumer), Twitter presents a unique opportunity for B2B (business to business) engagement. With Twitter, your property’s interactions can be directed toward a broader community, including residents, local businesses, other properties, corporate management offices, the multifamily industry, etc. Twitter (The Basics) Twitter is a social media[]

How a Contact Center can Create Golden Opportunities

Like many days in the front office, this one is hectic. The phone rings as a leasing representative checks the package delivery log-in for a waiting resident. The phone keeps ringing. A maintenance tech distracts the representative and asks about the paperwork for a service call in Building C. “It’s on the clipboard,” she says[]

virtual leasing

The Top 7 Elements of a Virtual Leasing Office

From shopping to signing, the multifamily leasing process has changed in a big way, thanks to the wonders of the digital age. While not everyone is fully onboard the train yet, everyone sees the value of getting a seat. You could even say that the future is already here, with a few select companies having[]

apartment marketing

Why SEO Matters in Apartment Marketing

Search Engine Optimization is the swagger behind Internet apartment marketing today, make no mistake. For your “For Rent” signs to be seen, websites must be best positioned in searches to be seen by those surfing for a place to live. No secret there. That’s really only half the battle, though. For SEO to fully do its[]

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