Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

how your property should use facebook

What’s New in Social: How Your Property Should Use Facebook

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball explains how your property should use Facebook. Apartments can no longer ignore social media—this we know.[]

Why the Apartment Industry Should Take Baby Boomers Seriously

As this group born after World War II and just before Davey Jones and the Monkees took America’s teens by storm aged, it established a confident and optimistic culture that shaped housing for years to come. Boomers chased a greater, affluent lifestyle and were willing to mortgage the farm to get what they wanted, unlike[]

Best Practices for Twitter: What Apartments Need to Know

While social networks like Facebook are predominantly B2C (business to consumer), Twitter presents a unique opportunity for B2B (business to business) engagement. With Twitter, your property’s interactions can be directed toward a broader community, including residents, local businesses, other properties, corporate management offices, the multifamily industry, etc. Twitter (The Basics) Twitter is a social media[]

How a Contact Center can Create Golden Opportunities

Like many days in the front office, this one is hectic. The phone rings as a leasing representative checks the package delivery log-in for a waiting resident. The phone keeps ringing. A maintenance tech distracts the representative and asks about the paperwork for a service call in Building C. “It’s on the clipboard,” she says[]

virtual leasing

The Top 7 Elements of a Virtual Leasing Office

From shopping to signing, the multifamily leasing process has changed in a big way, thanks to the wonders of the digital age. While not everyone is fully onboard the train yet, everyone sees the value of getting a seat. You could even say that the future is already here, with a few select companies having[]

apartment marketing

Why SEO Matters in Apartment Marketing

Search Engine Optimization is the swagger behind Internet apartment marketing today, make no mistake. For your “For Rent” signs to be seen, websites must be best positioned in searches to be seen by those surfing for a place to live. No secret there. That’s really only half the battle, though. For SEO to fully do its[]

How Nice Landscapes offer Value to Residents

How Nice Landscapes Offer Value to Residents

The U.S. wants good-looking landscapes that don’t tax the environment. So say respondents in a couple of polls conducted for professionals who create and maintain residential and commercial landscapes. Sustainable design literally got the green thumb in a recent American Society of Landscape Architects (ASLA) survey of landscape architects, who were asked to rate the[]

What’s New in Social Media: Microsoft Buys LinkedIn, Snapchat Changes Stories, Facebook Moments App

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

multifamily construction

Creating Homes Where Residents Want to Live

The wow in selling a prospect, or even an existing resident, on an apartment community is being turned inside out. A seamless transition from the outdoors to the indoors and back out is inspiring some designers and architects in multifamily construction in their efforts to create an improved resident experience. Community building entrances are taking on[]

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