Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

Social Media Updates

What’s New in Social: Customize and Buy

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Social Media

What’s New in Social: Facebook and Instagram Features

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Social Media

What’s New in Social: Facebook’s Dislike Button

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

social media solutions for mobile

What’s New in Social: Grow your Business with Recent Updates

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Online Marketing

5 Steps to Winning the Online Marketing Game with SEO & SEM

Online Marketing Fundamentals Chances are if your business has any type of online presence, then you’re familiar with the terms SEO and SEM. But, what exactly do you know about these acronyms? Your initial reaction may be to run to the search engines and click on the first result that appears. Search engines are now the[]

Tiny Planet photo of RealPage, Inc.

Show the World: Promoting Properties with Tiny Planet Photos

A new photography trend has emerged, and it’s rocking the world of social media. Tiny Planet allows users to easily transform their photos into miniature floating globes, capturing scenery in an eye-catching way without breaking the bank. For property managers, Tiny Planet offers a creative solution to a common social media struggle, as many companies don’t[]

brand advocates in property management

Get People Talking: Leveraging the Power of Brand Advocates

Brand advocates or ambassadors aren’t new to business today. For years, celebrities handsomely hired as brand ambassadors have pitched everything from watches to furniture to Jell-O to credit cards. Can you remember Joe Namath in pantyhose? Brand ambassadors don’t work for free. In some cases, they earn more money than they bank in their profession. From[]

Drone Technology: Taking Property Management to New Heights

Marketing properties through drone technology is no longer a fly-by-night operation. Once considered too futuristic for everyday business applications, drones or unmanned aircraft systems (UAS) are fast becoming a household item. It’s now possible to use a much smaller form of the robotic flying devices, mostly known for their stealthy military uses on a much[]

How Google Changes Will Impact Online Marketing of Properties

Cross-Device Measurement, “Native Ad” Simplification and Automation of Deal Terms to Boost Effectiveness of Online Marketing Three important changes coming online at Google are going to help savvy property managers more effectively advertise, evaluate results, and even ensure their advertising agreements are accurately carried out. Share the following information with your marketing people to be[]

Upcoming Webinar: A CMO’s Plan for Activating Advocacy

By properly identifying and engaging with the influencers in your industry, you have the power to propel your business to the next level. Have you struggled to find valuable brand advocates in property management? Are you unsure how to best empower these influencers to amplify your marketing efforts? Join us Monday, July 13 at 11:30AM CST[]

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