Revenue Management

Property managers want to lease to a prospective resident at a fair price, but don’t want to concede too much in lease negotiation. Revenue management is about finding the perfect point in the middle, where the price is right in the customer’s view and yet still adds to the bottom line. If it’s priced too low, you’ve lost money. If it’s priced too high, you’ve lost the customer. In short: The challenge is to sell the right resources to the right customer at the right time for the right price.

Six Ways Revenue Management Software Benefits B and C Properties

Revenue management has become fundamental to property management, and many companies are overcoming the perception that it’s only for the big portfolios and those expansive Class A palaces. Class B and C properties are reaping the benefits of the analytical process for determining the right rent for any property in any market phase and at[]

Five Revenue Management Strategies to Achieve Investment Goals

When it comes to revenue management, many question how to use it and whether it can really work for their assets and strategy. Contrary to common belief, revenue management is not about revenue maximization – it’s about optimizing revenue and achieving your investment goals, for any property type. RealPage Senior Vice President of Revenue Management[]

Beyond Rent: How to Unlock Other Benefits of Revenue Management

Revenue management isn’t just about establishing rent prices in multifamily housing. Many apartment operators believe that industry solutions are sort of a one-trick pony – they set rent and are limited to certain classes and leasing verticals. Not true, according to industry experts. Upwards of a quarter of the multifamily industry uses revenue management tools,[]

Revenue Management: Proven in Any Market Cycle [eBook]

The U.S. apartment market continues to chug, but in moderation compared to much of its nine-year run. Some markets have softened, sparking some give and take in operational strategies. When markets soften, the focus naturally turns from rent growth to maintaining occupancy, which often leads to concessions for new leases and at the sacrifice of[]

How Data Analytics is Driving Multifamily Portfolio Outperformance

This year’s RealWorld conference will be packed with sessions illustrating how artificial intelligence, business intelligence, benchmarking, revenue management and other cutting-edge data-crunching technologies have become the secret weapons of asset managers chasing maximum multifamily portfolio performance. “These tools have come into their own and are delivering big impacts,” says RealPage’s Keith Dunkin.“What were once esoteric[]

Hitting a Home Run with Value-Added Construction

Call it the longest seventh inning in the apartment cycle that has been seen over the last two decades. Five years ago was perhaps the pinnacle of value-add construction, and the market still holds opportunities for multifamily developers and owners to capitalize on apartment upgrades. They’re just a little more difficult to find, which means[]

The Keys to Operational and Revenue Success in Multifamily

This October in Dallas, a climate where supply outpaces demand in some markets, multifamily leaders met to discuss how to get more revenue out of their Texas assets. Discussions focused on how to maximize amenities and get the biggest return on the dollar by basically understanding what residents really want through their actions. At the[]

NMHC OpTech 2018: Getting to the BI Metrics that Matter

A treat each year at the National Multifamily Housing Council’s OpTech Conference & Exposition is unveiling or examining apartment industry trends. Every other year, the NMHC/Kingsley Resident Preferences Report forces a few subtle realities of what residents really want. Last November, the report drew oohs and aahs from those who filled the Islander Ballroom at[]

Three Solutions to Elevate Student Housing Industry Performance [eBook]

It’s never been a more exciting time to be in the student housing industry. In the last 20-plus years, student housing development has exploded, reaching a pinnacle in the last few. While the industry has normalized in recent months, the business approach continues to evolve. Changing market conditions dictate performance visibility down to the bed[]

Student Housing Income: Replacing Guesswork with Science

In recent weeks, we’ve brought you a series of articles about new executive software tools that can help you squeeze maximum profit from your student housing assets – without any special technical expertise. These tools tap into the data your computer systems are already collecting day in and day out, along with deep market research,[]

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