Revenue Management

Property managers want to lease to a prospective resident at a fair price, but don’t want to concede too much in lease negotiation. Revenue management is about finding the perfect point in the middle, where the price is right in the customer’s view and yet still adds to the bottom line. If it’s priced too low, you’ve lost money. If it’s priced too high, you’ve lost the customer. In short: The challenge is to sell the right resources to the right customer at the right time for the right price.

I Never Liked Roller Coasters Anyway

The industry has traditionally been fixated on occupancy, where unruly, short term dips are addressed with concessions, with this pattern repeating itself over and over again like a roller coaster. By relying on a revenue management system to stabilize your occupancy, you can focus your attention on maximizing rents and delivering the most revenue.

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