Engage Prospects with Immersive Content at Any Property

Engage Prospects with Immersive Content at Any Property


The eyes of a prospective renter walking into the apartment at Acacia Pointe are immediately focused on living area. Plenty of light streams into the room, where neutral tones soften walls bordered by wide crown molding. A comfy couch and long ottoman look and relaxing, the back door opens to a balcony that promises fresh air and a summer breeze.

To the left is the ultra-modern wood-floored kitchen, where granite countertops rest upon luxurious, walnut-stained countertops flanked by stainless steel appliances. Padded stools hug the bar, inviting a sit-down for chips, dips or appetizers.

An opening across the kitchen a few steps beckons a closer look. Inside is the warmth of the master bedroom and a large walk-in shower. Back in the living area, the prospect follows a short hallway that leads to a second bedroom and guest bath. Large cabinets lining one side of the hall have ample space for blankets, bedding and other linens.

The fully furnished apartment is expertly color coordinated and soothing. And the prospect has taken in every bit of without setting foot on Acacia Pointe’s property. Instead, the entire experience came from the property’s website viewed by the prospect on a website or mobile device.

Virtual tours offer sophistication for property as prospects search

High-end virtual video tours are an ideal tool for apartments to show off units while potential renters go about the business of finding their next home. Tours created from 2D and 3D floor plans provide a very personal look at a unit and property as today’s home hunters shop online.

They also suggest a sense of sophistication for the property.

There’s no question that engaging, immersive web content is a differentiator for competing in competitive markets. When prospects visit a website, they want to experience and capture the feel of the community inside and out before deciding on a visit.

The only way is to touch upon a prospect’s senses is by blending images through targeted visuals that tell the story of the living experience via Matterport 3D spaces and 360 panoramic images. Down to what it feels like to walk down a hallway. Images turn from side to side and up and down, simulated by virtual eyes.

For many small multifamily housing operators, however, transforming a website into a life-like walk-thru may seem to be pricey and involved.

But it doesn’t have to be. RealPage is working with small properties (5,000 units or less) to attract new residents through engaging web content at an affordable price.

First impressions count when prospects visit a website

First impressions count in a crowded online market. RealPage has been a leader in providing web content options to help properties of all sizes stand out.

A signature feature is a high-end virtual tour − created from cameras located in the kitchen, living room and bedroom of any floor plan – that allows viewers to control their tour from “inside” the unit while tailoring needs for operators of any size.

Virtual tours, however, are just one way smaller property owners and management companies can leverage website technology. Websites bolstered by accurate 2D floor plan designs, interactive site maps, professional photography and customized content separate properties from each other when prospects go shopping.

Blueprints can be converted into high-resolution, black-and-white CAD floor plan designs featuring room labels, dimensions, and appliances.

Interactive site maps allow prospective renters to select available units on a property map or from an exterior building view. The user simply clicks on an available unit to view its 2D or 3D floor plan, and they can even take an interactive virtual tour.

Engaging, high-quality photos tell the true story of the property, showcasing the environment in an authentic manner.

Content that appeals to a property’s target demographic is the finishing touch. And content matters: Prospects engage in a community through professionally written blogs, website copy and advertising.

Attracting more prospects to apartment websites

Websites that offer more than a cursory look at a property make a difference. RealPage Content Services has leveraged some of today’s most provocative web technology so properties can raise the bar for prospects who begin their search for a new home online.

Company representatives will be on hand July 15-17 in Las Vegas at RealWorld talking at length about how properties of all sizes can appeal to prospects in a hands-on session, “Hands On: How to Attract More Prospects to Your Property Website.”











Contributing Editor, Property Management Insider
President, Ballpark Impressions, LLC

author photo two

Tim Blackwell is a long-time publishing and printing executive in the Dallas/Fort Worth area who writes about the multifamily housing and transportation industries. He has contributed numerous articles to Property Management Insider, and worked as a newspaper reporter in the D/FW area. Blackwell is president of Ballpark Impressions, and publishes the Cowcatcher Magazine. He is a member of the Fort Worth Chapter/Society of Professional Journalists.

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