4 Easy Tips for Integrating Twitter’s Vine Videos into Your Apartment Marketing Plan


Is social media integrated into your apartment marketing plan? If the answer is “yes,” then adding Twitter’s Vine videos into the mix might be right for your apartment community. In January, the social media platform Twitter announced Vine, an iPhone app that allows users to record 6-second videos that can be easily shared with Twitter (and Facebook) followers.

Adoption of Vine is still early, and while we’ve only begun to scratch the surface of how to use it in business, I’ve provided what I feel are the four best high-level tips to get your apartment community started using Vine to engage residents and prospects.

1. Determine Call to Action

What is it you want your audience to do/how do you want them to react after seeing your Vine video?

2. Define Your Audience

Who are they? Are they social media savvy? What do they care about and how can you use this to provide them information that will keep them engaged with your community? How do you want your apartment community’s relationship with them to change?

3. Tell a Story

Once you’ve identified your audience, use Vine to “talk” to prospects and residents about your community. Create more than a simple picture of your community and focus on actions, subjects and points of interest. For example, provide a sneak peek into what other residents enjoy doing at your property—whether it be a pool party, enjoying a good workout or hanging out in the clubhouse. Most importantly, have fun telling the story, much like Taco Bell did recently to promote its new Cool Ranch DLT.


4. Keep it Simple

Six seconds might not feel long, but you can accomplish much more in that amount of time than you think. Thankfully, Vine’s easy-to-use interface allows users to create and post Vine videos quickly and easily. Take the time to figure out how to make the app work best for you. Go through the tutorial. Experiment with taking multiple videos of objects. Play with using sound vs. silence. Figure out how the constant tap-tap-tap of your finger on the screen creates a stop-motion effect that may complement your story.

Have fun experimenting with using Vine videos and let us know how it’s working for you by posting in the comments below.



Marketing Communications Strategist, RealPage
Contributing Editor, Property Management Insider

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Lea Lashley is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing and social media strategies at RealPage, Inc. She has spent nearly 15 years in marketing and communications, and was recently an adjunct professor at the master’s level in social and digital media marketing at the Southern Methodist University Cox School of Business. Lea received her education at the University of North Texas where she majored in English Literature.
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