MPF Apartment Market Research

New from MPF Research: Benchmarking, Workforce Housing, Metro-Level Trends

MPF Research provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Benchmarking: does your strategy measure up? Register now for a free webcast on benchmarking solutions. The March 1 event will address topics ranging from individual Key Performance Indicators (KPIs) to the big market picture. Workforce[]

senior living communities

Senior Living Communities and Technology

Shelley Yager, VP of Senior Enterprise Sales for RealPage, recently spoke with Senior Housing Forum about technology in senior living communities. According to Shelley, senior living communities are about 10 years behind other housing industries (student, multifamily) when it comes to using technology. Ten years! In the world of technology, that’s an eternity. But Shelley[]

Economists Report on the Multifamily Market at NAA Conference

Apartment industry professionals weren’t dissuaded by waiting for the 2017 National Apartment Association Education Conference and Exposition’s final session to hear from multifamily market economists. Jay Parsons, vice president data analytics at RealPage,  was among panelists who fielded several questions about the growing rent-to-income gap between Class A and B properties and how supply and[]

artificial intelligence

How Artificial Intelligence is Impacting Multifamily

Artificial intelligence is here, but how does multifamily cope with it? Artificial intelligence is on everybody’s mind, it seems. And if billionaire investor Warren Buffett is concerned, shouldn’t we all be? At Berkshire Hathaway’s annual shareholders meeting, Buffett said the technology could be “enormously disruptive.” AI could result in significant employment loss, he added, but[]

commercial property management

Maximizing CAM Recoveries in Commercial Property Management

Still using excel for CAM recoveries? Today there’s a much smarter way. Over the past ten to fifteen years, new software has streamlined just about every aspect of commercial property management. So it might seem a mystery that many managers still use a software program created in 1985 (that’s right, over 30 years ago) to calculate[]

multifamily prospects

Using Live Web Chat to Engage Multifamily Prospects

Quality websites that provide multi-channel communication options have proven integral to multifamily marketing in this day and age. The goal is to at least entice apartment shoppers into an extended look that leads to an inquiry, usually a phone call, email or text. Live chat technology is adding another option for multifamily prospects and apartment[]

multifamily

Seven Tips to Help Multifamily Residents Have a Successful Move

Peak leasing season brings a flurry of activity at multifamily communities across the nation each year. Just as quick as property managers fill vacancies, residents make a dash to move their belongings in (or out). Typically, weekends are prime time for moving and the process can draw out over a couple of days, even into[]

naa conference

NAA Conference Preview: Top Sessions to Watch

NAA conference lineup sure to get the competitive juices flowing About the time that the National Apartment Association Education Conference & Exposition hits full stride, most of the sports world’s heavy hitters will be in their annual summer lull. By late June, the National Hockey League and National Basketball Association champions will be a few[]

integrated marketing

Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping. But the last thing most[]

commercial property management

How to Handle More Leases in Much Less Time

In commercial property management, most of the heavy slogging that goes on in your back office involves onboarding, updating, amending and tracking leases. That means there’s a huge opportunity in moving from the mostly manual lease administration you’re probably doing now to an automated solution that streamlines the work of your back office people while[]

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