Perception Counts, Even in Apartment Maintenance

Perception Counts, Even in Apartment Maintenance

I rarely get called Mr. Blackwell, although one colleague insists on greeting me that way. Just so you know, I’m no relation to the fashion czar who ruled Paris and Rodeo Drive until his death a decade ago. You may recall that his designs had no boundaries and that annual style lists of the rich[]

integrated marketing

Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping. But the last thing most[]

commercial property management

How to Handle More Leases in Much Less Time

In commercial property management, most of the heavy slogging that goes on in your back office involves onboarding, updating, amending and tracking leases. That means there’s a huge opportunity in moving from the mostly manual lease administration you’re probably doing now to an automated solution that streamlines the work of your back office people while[]

student housing

New from MPF Research: Student Housing Influences, Top Metros for Employment, Texas Performances

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Major Texas metros see rent performances diverge Texas markets have generally followed similar performance patterns during this economic cycle. That has not been the case recently, however. A disparity in the rent growth performances of Austin,[]

shadowbanning

Is Shadowbanning a Threat to Social Media Engagement in Multifamily?

Feeling invisible on social media? Sensing that nobody “likes” your posts anymore? You may be on to something. A stealthy form of online punishment known as shadowbanning has just gone mainstream. It turns out social media accounts have been silently removing user posts from the public eye and not telling them about it. That’s right:[]

budgeting

Best Practices to Put Budgeting Expenses On the Right Track

Projecting revenue may only seem like the hardest part of multifamily budgeting.  The reality is that more mistakes are made in planning operating expenses, and those miscues can cause some unnecessary angst explaining variances to owners each month. Getting the numbers right requires thoughtful planning and goal setting, and sometimes a little luck. But planning[]

New from MPF Research: Multifamily Lending, Metro Permit Leaders and Houston Hiring

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Multifamily lending brief: 1Q 2017 MPF Research regularly provides quick-reference reports on the multifamily lending environment, including details on loan volumes and lender market share. In 1st quarter 2017, multifamily loan volumes grew 11% year-over-year. That[]

total cost of ownership

Total Cost of Ownership: What It Is, and Why You Should Care

When you’re shopping for a car, unless you’re one of the lucky few and money is no object, you consider more than the sticker price. You also weigh reliability (i.e., warranty and ongoing maintenance costs), gas mileage, resale value, the cost of options you want added, and other factors. Software solutions are no different. The[]

Four Ways to Use Social Media at Conferences

Social media has become one of the best ways to gain visibility in front of the audiences that matter. It has also shaped into a tool that helps professionals build and establish their personal brands online. You know the benefits, especially the social media benefits for your business. But where do you start? How do you join the party,[]

New from MPF Research: Student Housing Demand, Square Footage Costs, and the Impact of Flooding

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Do student housing demand drivers make the sector recession-proof? The Great Recession heightened the contrast between the student housing industry and the conventional multifamily market. In turn, student product came to be viewed by investors as[]

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