MPF Apartment Market Research

New from MPF Research: Benchmarking, Workforce Housing, Metro-Level Trends

MPF Research provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Benchmarking: does your strategy measure up? Register now for a free webcast on benchmarking solutions. The March 1 event will address topics ranging from individual Key Performance Indicators (KPIs) to the big market picture. Workforce[]

mpf research

New from MPF Research: Hiring Stumbles in Phoenix, Austin; Supply Surges in Charlotte

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Will Phoenix’s Recent Hiring Stumble Interrupt Strong Development Activity? Following years of healthy employment momentum, Phoenix saw job growth stumble at the end of 2016. Given the robust pace of new construction, a continued deceleration of[]

apartment website

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

peak leasing season

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

rent growth

New from MPF Research: Construction Starts, Demand, and Rent Growth

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Metros Seeing the Largest Shifts in Apartment Construction Starts Across the country, the current apartment development cycle is expected to peak in 2017, when the nation’s top 100 apartment markets receive more than 360,000 scheduled new[]

renter segmentation

Leasing Redefined: The Power of Renter Segmentation

Uncovering new leasing strategies through renter segmentation data The information supplied by prospects and residents during the leasing and lead processes can be like striking gold. Apartment leasing teams panning for new residents can gain insight into how to attract, secure and retain residents by digging into the mounds of renter-provided information and key demographics[]

senior contact center

Making the Connection: The Importance of a Senior Contact Center

A thriving senior housing market appears to be taking a page from the multifamily industry and empowering contact centers to capture new business. But the similarities end there. Senior housing – which includes independent living, assisted living and memory care – is a specialized leasing vertical that requires a little more attention and compassion during[]

New from MPF Research: The Suburbs, Market Completions, and Multifamily Lending

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division: Suburban Fundamentals Continue to Outperform Over the last four years, suburban areas have progressively outperformed denser, urban areas. MPF Research analyst Brandon Crowell explores the widening gap in a new report, noting, “Overall, urban core rents[]

multifamily

Simplifying Multifamily Water Irrigation

Web app can help properties avoid costly overwatering for free Water My Yard is a free app that can help Texas multifamily property managers to keep landscapes attractive year-round and reduce expensive overwatering practices. Fifty percent of landscape water is wasted by overwatering, often caused by needlessly running sprinkler systems. In recent years, evapotranspiration technology[]

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