Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

How Paperless Invoicing Completely Transformed This Company’s Business

In her 19 years at Harbor Group, a Norfolk-based manager of 60 properties, Alberta Lee has seen a lot of changes. But few, she says, as profound as the elimination of what she calls “mountains of paper” with OpsTechnology Paperless Invoicing. A product administrator at Harbor, Lee is tasked with helping the properties handle their[]

apartment market research

New from MPF Research: Measuring Risk and Reward, Metro-Level Construction Pipelines, Energy-Dependent Markets

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Measuring risk and reward across apartment markets Understanding the range of probable outcomes is essential in managing investment risk and developing a strategy for capital deployment. In a new report, MPF Research looks at one such[]

senior living software

Surviving the Perfect Storm in the Senior Living and Assisted Care Industry

RealPage’s Gustavo Sapiurka, Senior VP of OneSite, recently sat down to talk about affordable senior living and assisted care. Sapuirka discusses what he calls “the perfect storm” for the industry. He describes four parts of the wave: age, income, savings and caregiver shortage—in addition to the Medicaid expansion and shrinking Medicaid allotments that put pressure[]

apartment communities

Why Branding Matters for Apartment Communities

Does branding matter for apartment communities? Some of the apartment industry’s top marketing professionals offered their insights on how a “golden brand” may attract and retain residents at the 2013 NMHC OpTech Conference.

fire prevention

Homeowners Play an Important Role in Wildland Fire Prevention

As civilization sprawls further into woodland habitats, the threat of fire rises—and fire prevention plays a significant role for homeowners. In nature, fire plays a central role in managing wilderness health, clearing out brush and ground cover that would otherwise choke essential forest trees. The burned debris it leaves behind enriches the soil. It stimulates the[]

Still Using Excel or Quickbooks for Investment Accounting? It’s Time to Reconsider.

For the sake of ease, speed, accuracy and professionalism, many large GP’s and LP’s have heavily invested in new software for investment accounting. But the same can’t be said for many small to mid-market firms. While the benefits are equally powerful for smaller firms, the price of the software and implementation services (traditionally ranging anywhere from $150,000[]

New from MPF Research: Apartment Turnover, Permit Volumes and More

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Three factors that influence apartment turnover Resident turnover is a given in the multifamily industry – but what does the turnover ratio tell us? In a new report, MPF Research looks at metro-specific renewal conversation rates,[]

apartment market

Baby Boomers Can Make an Impact in Multifamily

Millennials are grabbing all the front page multifamily headlines, but the industry should look inside a little deeper at a demographic that is already making news and plans to stay in the limelight for the next several years. So says one well-respected apartment market official. Baby Boomers are the new hipsters in rental housing, says[]

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