• Considering they represent multifamily’s sales force, it’s amazing how few leasing agents are effectively educated in how to close leases. Some come from sales backgrounds, but others from previous positions as leasing agents or retail jobs without ever being formally exposed to basic sales principles and product knowledge. Leasing agents often wear many hats in[...]
  • multifamily budgeting software
    Budgeting tends to be an endless cycle of cramming numbers into spreadsheets, and working out a grueling alternative to manipulate the amount of money that was allotted the year before. It always starts with good intentions, but more often than not, the end result is repeating last year’s budget.Does this sound familiar? Create realistic budgeting[...]
  • data science
    Today’s quest for renter leads begs the question whether sales and marketing are working from the same recipe. Quantity mostly trumps quality as metrics tend to focus on activity and outcome. The industry has a wealth of ways to cultivate leads – everything from guest cards to website chats. And according to marketing experts at[...]
  • Renters Insurance
    Property managers have probably heard over and over the reasons why residents or applicants don’t want renters insurance. “Renters insurance is too expensive,” “My stuff isn’t worth that much anyway,” and “The apartment is already insured, right?” These are some of the common misconceptions, according to the National Association of Insurance Commissioners (NAIC). While including[...]
  • apartment market research
    MPF Research provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Some 47,000 vacant apartments will help Houston cope with flooding aftermath The extraordinary flooding that recently occurred in metro Houston displaced a huge block of the market’s population of about 6.5 million people. With lots[...]
multifamily budgeting software data science Renters Insurance apartment market research
 

NAA and RealPage Release the 2017 Market Momentum Q2 Report

The hottest markets for investing, rent performance and resident retention have been announced in the National Apartment Association’s Market Momentum Report, produced in partnership with RealPage. The Market Momentum Report is a survey of industry decision-makers about business plans, expectations and trends in the apartment housing industry. “Market Momentum provides our members with useful and[]

 

New from MPF Research: Market Momentum Survey, Apartment Construction Trends, Cincinnati Rent Growth

MPF Research provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Miami earns top investment rating in Market Momentum survey Miami/South Florida ranks #1 among the top markets for increasing multifamily investment appeal, according to respondents of the latest Market Momentum research produced by the National Apartment Association[]

 

Neighborhood Spirit: Prometheus and RealPage Sponsor a Contest That Makes Everyone Feel At Home

Dedication to your career always yields rewards. But sometimes, the rewards are beyond special. Think eye opening, partner building and heartwarming. That’s what Alyssa Williams discovered when she won the Topshop Quality Contest sponsored by the Prometheus Real Estate Group and the RealPage Contact Center. Alyssa is a superstar leasing associate on the RealPage Contact Center Prometheus-dedicated[]

 

Apartment Design Trends from The Home Depot

Insights from The Home Depot on designing today’s apartments for the younger generation A new set of trends, likes and dislikes accompany every generation that comes along. Today’s older apartment residents cut their teeth on goldenrod and avocado appliances, then graduated to granite countertops and tile floors. Those preferences seemed light years away from the[]

apartment market research
 

New from MPF Research: Top Metros for Demand, Permits and Jobs

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Top 15 metros for apartment demand in 2Q National absorption rose to near-record levels in 2nd quarter 2017, easily outpacing completions. A similar story played out in most major metros, which saw strong demand due to[]

property maintenance
 

Why Hiring a 5-Star Property Maintenance Team is Critical in Multifamily

Anticipation hung in the air as Pinnacle Senior Vice President Raymond Van Beveren waited for the “interview.” The standing room only crowd, uncharacteristic for a property maintenance-oriented session at a multifamily conference, stifled a few giggles as the applicant, a broad-shouldered man, sauntered to the stage. “I’m here, I’m here!” he said as the crowd[]

apartment renovations
 

How Apartment Renovations Can Improve ROI

Rehab market has changed, but opportunities for creating good ROI through apartment renovations still exist As rents become more competitive and apartment inventory approaches its peak this year, the case for rehabilitating older properties in some markets may be strengthening. Done right, a modest upgrade of a 20- or 30-year-old multifamily community can offer renters[]

 

Millennials Staying at Home: How Multigenerational Living Impacts Multifamily

Talk of younger generations moving into their first homes always gets an ear in the multifamily industry. But many 25- and 35-year-old Millennials are likely to stay at home longer than previous generations or move back into the family nest. A recent Pew Research Center survey notes that 15 percent of these Millennials are living[]

revenue management software
 

Revenue Management Software is Paving the Way for the Future

When a leader with 20 years of experience in revenue management software and business intelligence talks analytics, you don’t expect to walk away with new ideas for communication, collaboration and profit for your business. Keith Dunkin is the senior vice president of YieldStar, the revenue optimization and business intelligence platform at RealPage, Inc. Dunkin is an integral part of[]

student housing industry
 

What’s on the Horizon for the Student Housing Industry

If there’s one word that sums up the current state of the student housing industry, it’s growth. With an average of 48,000 off-campus purpose-built beds delivered per year, the industry is predicted to grow at a healthy and sustainable pace. Opportunities are popping up across America to invest in Student, and there’s no end in[]

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