Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

Top Remodel Projects Renters Wish Their Property Managers Would Invest In

Renting a house or apartment carries many benefits for renters, including saving money and offering flexibility. However, home improvement restrictions on rented properties mean that many renters often feel frustrated that they cannot update their homes in the ways they need or want. At Home Improvement Leads, we believe that property managers have the ability[]

affordable housing

Affordable Housing Industry Update

Roadshows, RealWorld to provide insight The world of Affordable Housing is not immune to change. This changing knowledge base is fundamental for the industry’s property managers and owners. Adaptability is an essential trait due to uncertainty in the Affordable Housing market, given the recent shift in the administration, according to industry officials. Tax cuts promised[]

resident screening

Resident Screening Technology Helps You Say Yes

Despite prevailing market conditions, property management companies still face a scenario in which prospective tenants may not immediately qualify for leases. Traditional credit scoring practices such as FICO® and VantageScore weigh multiple factors when calculating a credit score, resulting in a number property management companies can use to narrow the pool of qualified renters. There is nothing more disheartening for a property[]

performance benchmarking

What is Performance Benchmarking and Why Does Your Score Matter?

Imagine looking out your windshield while driving through the apartment industry landscape, searching for actionable intelligence that maximizes investment yields and asset returns. The countryside is full of dashboards, graphs, and data that would presumably help you formulate a strategy to attract new renters and maintain existing residents. The unfortunate reality is that data currently[]

multifamily

Online Shopping and eCommerce in Multifamily

America rents online but wants to visit your property first For nearly three decades, the nonprofit, nonpartisan “fact tank,” Pew Research Center, has surveyed public opinion on a range of topics that address the world’s challenges and trends. A staff of journalists and social scientists survey public opinions to achieve a high level of neutral,[]

mpf research

New from MPF Research: Hiring Stumbles in Phoenix, Austin; Supply Surges in Charlotte

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Will Phoenix’s Recent Hiring Stumble Interrupt Strong Development Activity? Following years of healthy employment momentum, Phoenix saw job growth stumble at the end of 2016. Given the robust pace of new construction, a continued deceleration of[]

apartment website

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

peak leasing season

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

rent growth

New from MPF Research: Construction Starts, Demand, and Rent Growth

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Metros Seeing the Largest Shifts in Apartment Construction Starts Across the country, the current apartment development cycle is expected to peak in 2017, when the nation’s top 100 apartment markets receive more than 360,000 scheduled new[]

Follow PMI  


Property Management Insider is brought to you by RealPage. Learn more.

 

© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap