Leveraging an Online Payment Platform to Mitigate Risk

Leveraging an Online Payment Platform to Mitigate Risk

The game has changed in the last decade on taking payments. Many of today’s laws govern the exchange of money from an individual or business to another were written in a walk-in business community, the days when consumers and businesses made payments directly to companies from which they purchased goods in retail locations or offices.[]

group-purchasing-organization

5 Reasons to Join a Group Purchasing Organization

When you hear about group purchasing, most of us think of visiting our local wholesale club –Sam’s, Costco, BJ’s – and buying our favorite products in quantities that we may never actually use. But the reality of a group purchasing organization (GPO), is something much more useful. It goes like this: According to some well-known[]

SEO

Targeting Residents with SEO + PPC

In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[]

hospitality

Integrating a Hospitality Approach into Apartment Living

Imagine soaking in the flicker of a fire pit surrounded by deep blue water in a shallow pool. Your perch is on a plump, elegant lounge in a pergola-covered patio just a few feet away. The flames dance atop the rippling cool water as the sun dips behind the horizon on this warm summer evening.[]

Affordable Housing Horror Story: The Return of the MOR

The Return of the MOR: No, that is not the title of an old horror movie, but many in the affordable housing industry are horrified at what this means. Rest assured—in this article, we’ll provide the background information and tips you need to be prepared for a Management Occupancy Review, or an MOR. The History[]

package-delivery-systems

The Ultimate Holiday Gift For Your Properties? Package Delivery Lockers

This holiday season, as happens each year, package delivery will rocket to double its normal volume. And the burden on site staff of dealing with all these packages will double right along with it. It’s only going to get busier, not just during the holiday season but year round as more people choose to shop[]

New from MPF Research: Unsteady Freddie (and Fannie), Multifamily Permit Plateau

The multifamily industry is constantly evolving, and it’s important to keep up-to-date with apartment market intelligence and trends. We’ve brought you the latest updates from MPF Research to help you stay competitive. Here’s our take on two major updates released by MPF: The future of Fannie and Freddie In 2008, after taking a beating during the housing crisis, Fannie[]

aptchat

New on #AptChat: Marketing Best Practices for Acquisitions and Management Takeovers

Each week, we monitor the Twitter-based discussions on #AptChat and provide a recap of tips property managers contribute about running properties more effectively. The theme of this week’s discussion was “Marketing Best Practices for Acquisitions and Management Takeovers.” Acquisitions, takeovers and dispositions often have big implications for marketing, but there are things you can do to smooth the[]

How Properties Can Stay a Step Ahead of Accessibility Compliance

How Properties Can Stay a Step Ahead of Accessibility Compliance

What an apartment owner or manager doesn’t know about accessibility compliance can literally be costly. Properties that are non-compliant to provisions of the Fair Housing Amendments Act of 1988 and American’s With Disabilities Act of 1990 subject themselves to millions of dollars in damages. Most often, violators could prevent such exposure if only they’d fully understood[]

lead scoring

Created Equal? Leads Aren’t Lottery Tickets

Marketing effectiveness in multifamily housing is often judged by the number of leads generated for a property or portfolio. Strength in numbers, as the saying goes. Apartment marketers are adept at positioning properties via the internet, social media and more traditional means to generate leads. Technology has made it much easier than in the days[]

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