Fostering a Culture of Learning Pays Bottom-Line Benefits - employee training

Fostering a Culture of Learning Pays Bottom-Line Benefits

Many see employee training as a necessary evil – a boring to-do that interferes with “real” work and often ends up on a back burner, or at best is limited to checking the boxes of required courses completed. But the truth is that an engaging, effective employee training program of ongoing learning is vital to motivating,[]

5 Reasons You Need Lease Transaction Benchmarking

How do you measure property performance? For years, owners, operators and investors have sought out this answer. Many will call up their local competitors (or pay someone to do it) with cleverly disguised voices and ask, “How much does a one-bedroom cost?” They do this week after week, assuming that they are not only getting[]

group-purchasing-organization

5 Things to Look for in a Group Purchasing Organization

While a Group Purchasing Organization (GPO for short) might draw an image of your local wholesale club or some sort of pyramid marketing scheme, the reality is much different. Most GPOs revolve around multiple businesses joining together to making purchases as a single unit to save money. And it’s been that way for at least[]

smart home technology

Where is Smart Home Technology Really Going?

Don’t laugh, but I’m still working from an iPhone 4. By today’s technology calendar, I’m light years away from being up to date. At a recent conference, a young colleague laughed and said he didn’t know anybody who still had one. A search on Apple’s website for anything iPhone 4 yields no results. While it’s[]

What’s New in Social: Google Pop Up Shop Opens, Twitter Cuts Vine, and Instagram Offers Mobile Shopping

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. Here are some of the latest social media marketing trends to watch: Twitter Cuts Vine Last week Twitter announced the shutdown of Vine, their popular short-form video platform. This news[]

apartment chat

New on #AptChat: Philanthropy and Community Involvement

We continue to track the Twitter-based chats going on between property managers on Apartment Chat glean smart management tips. The theme of a recent chat was “Philanthropy and Community Involvement.” It was based on the fact that the huge number of people across the country who live and work in apartments can constitute a large[]

group-purchasing-organization

5 Reasons to Join a Group Purchasing Organization

When you hear about group purchasing, most of us think of visiting our local wholesale club –Sam’s, Costco, BJ’s – and buying our favorite products in quantities that we may never actually use. But the reality of a group purchasing organization (GPO), is something much more useful. It goes like this: According to some well-known[]

SEO

Targeting Residents with SEO + PPC

In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[]

hospitality

Integrating a Hospitality Approach into Apartment Living

Imagine soaking in the flicker of a fire pit surrounded by deep blue water in a shallow pool. Your perch is on a plump, elegant lounge in a pergola-covered patio just a few feet away. The flames dance atop the rippling cool water as the sun dips behind the horizon on this warm summer evening.[]

Affordable Housing Horror Story: The Return of the MOR

The Return of the MOR: No, that is not the title of an old horror movie, but many in the affordable housing industry are horrified at what this means. Rest assured—in this article, we’ll provide the background information and tips you need to be prepared for a Management Occupancy Review, or an MOR. The History[]

package-delivery-systems

The Ultimate Holiday Gift For Your Properties? Package Delivery Lockers

This holiday season, as happens each year, package delivery will rocket to double its normal volume. And the burden on site staff of dealing with all these packages will double right along with it. It’s only going to get busier, not just during the holiday season but year round as more people choose to shop[]

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